folk vs. SoftSync

Most HR software is built for the US market and adapted for Canada as an afterthought — missing native payroll compliance, storing data on American servers, and offering no French-language support. Folks is different. A Canadian-owned platform designed from day one for the way Canadian businesses actually run. Folks handles CRA-compliant payroll natively: automatic T4 and RL-1 generation, ROE filing to Service Canada, CPP/QPP/CPP2 and EI deductions, multi-province tax calculations, WSIB/WCB, Ontario EHT, and direct deposit — no third-party payroll provider needed. The platform also covers HRIS, applicant tracking with AI-powered candidate matching and integrations with Indeed, LinkedIn, Jobillico, and Talent.com, plus performance management with 360° evaluations. SOC 2 Type 2 certified, with all data hosted exclusively in Canada — governed by PIPEDA and provincial privacy laws, not the US CLOUD Act. Fully bilingual in English and French. Plans start at $6/employee/month. 1,200+ Canadian SMBs across manufacturing, construction, healthcare, non-profit, and professional services already made the switch.

MaintainX is a mobile-centric platform designed for work orders and procedures that empowers teams by clarifying their tasks and providing guidance on execution. Our service digitizes and streamlines various essential documents, such as: - Maintenance Work Orders - Safety Procedures - Environmental Checklists - Tooling & Gauge Reporting - Preventative Maintenance Procedures - Auditing/Inspection Workflows - Training Checklists By offering real-time insights from the field, we enable operational leaders to enhance efficiency and make informed decisions that drive productivity. This transformation not only simplifies workflows but also fosters a culture of safety and accountability within the organization.

Pipedrive is an advanced customer relationship management (CRM) and sales pipeline management tool aimed at assisting companies in monitoring and enhancing their sales workflows. It features automation capabilities, AI-driven sales analytics, and up-to-the-minute reporting to enable businesses to finalize deals more quickly and efficiently. Additionally, with its adaptable workflows, compatibility with numerous applications, and user-friendly design, Pipedrive empowers sales teams of various scales to handle leads, streamline repetitive activities, and assess performance for more informed, data-oriented decisions. This comprehensive platform not only simplifies the sales process but also enhances collaboration among team members, ensuring that everyone is aligned towards achieving common goals.

Most marketing platforms show you what already happened. Active Intelligence shows you what to do next. While competitors bury you in dashboards reporting yesterday's failures, Active Intelligence flags issues before they damage campaigns and surfaces opportunities you didn't know existed. AI agents analyze billions of data points to recommend which campaigns to run, which segments to target, and which automations to build—without prompting. You set goals. Active Intelligence handles execution. Three capabilities. One platform. Real-time intelligence that adapts to customer behavior as it happens. Market-leading deliverability that puts 30% more emails in the inbox than competitors. Proactive recommendations that eliminate guesswork. The result? Act faster, automate smarter, scale without adding headcount. Why businesses choose ActiveCampaign: Traditional platforms demand weeks of training and complex setup. ActiveCampaign delivers measurable results in days. Teams see engagement lifts and conversion improvements within 30 days, not quarters. Enterprise-grade capabilities with an intuitive interface that requires zero technical expertise. Whether you're a solo marketer or growing team, ActiveCampaign scales without the enterprise price tag or complexity. 89% of customers say ActiveCampaign meets their needs better than alternatives. 88% report faster time-to-value than previous platforms. These aren't aspirational—they're standard outcomes for teams who stop managing campaigns manually and start orchestrating growth autonomously.

ShareCRM is an all-in-one, AI-powered enterprise CRM platform designed to drive growth through connected data and intelligent automation. It brings marketing, sales, and service functions together to manage the entire customer journey from first contact to long-term retention. The platform supports omnichannel marketing automation, allowing businesses to coordinate campaigns across digital and offline channels. Sales teams benefit from centralized lead management, configurable pipelines, CPQ capabilities, and integrated payment and ERP workflows. ShareCRM also delivers robust service automation, enabling efficient handling of customer inquiries, service orders, vendor coordination, and expense settlement. Built-in collaboration tools improve communication through chats, calendars, tasks, and approval workflows. AI capabilities generate insights, predictions, and personalized content to improve conversions and service quality. Advanced business intelligence dashboards provide deep visibility into marketing, sales, service, and partner performance. The low-code PaaS architecture allows organizations to customize data models, processes, and interfaces with minimal technical effort. ShareCRM supports deployment across multiple industries and niche segments, offering proven scalability and flexibility. With a global presence and thousands of enterprise customers, the platform is designed for complex, growing organizations. Overall, ShareCRM helps businesses streamline operations, improve collaboration, and achieve predictable revenue growth.

Bigly Sales is a managed AI voice agent platform for revenue teams that need high-volume calling without hiring and supervising more agents. AI agents place outbound calls, answer inbound calls, qualify leads, book meetings and warm-transfer ready buyers to a live agent, and the results sync to your CRM. What makes it different is how much is done for you. Bigly writes call scripts with Claude, ChatGPT and other leading LLMs, A/B tests versions on live calls, and keeps the version that books the most. It provisions and registers numbers, runs more than 200 whitelisted local-presence lines, monitors spam labels, and screens every call against consent records, DNC and suppression lists, known TCPA litigants, and state and federal calling rules before dialing. Managers get a dashboard built around business outcomes: success rate per lead, cost per transfer, cost per human contact, a stage-by-stage funnel from dial to completed transfer, transfer-failure reasons, lead-source rankings by success rate and cost, and hour-by-hour performance. The Bigly Sales MCP server connects the account to Claude and ChatGPT, so a manager can add leads to a running campaign, check minutes, read call summaries or ask who wants a demo in plain language. Customers use Bigly Sales to reactivate aged lead files, follow up on new leads in seconds, set appointments and handle inbound overflow across insurance, lending, home services, legal, automotive and fundraising. It connects to HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel, Close, Follow Up Boss and Keap, and larger plans add a dedicated account manager who tunes each campaign. Plans start at $99 a month, and every customer begins with a free 30-minute AI calling setup ($3,000 value) built live with the Bigly team.

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

D&B Hoovers helps sales, marketing, and revenue teams find better opportunities, engage buyers more effectively, and accelerate revenue growth. By combining trusted company and contact intelligence with buyer intent data, website engagement insights, business triggers, and AI-powered recommendations, D&B Hoovers helps organizations focus on the opportunities that matter most.   Teams use D&B Hoovers to discover new prospects, identify decision-makers, prioritize target accounts, and create more meaningful customer conversations. The platform provides a complete view of companies and buying signals, helping users understand who to engage, when to engage, and why an opportunity deserves attention.   Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers delivers trusted business intelligence across millions of companies and contacts worldwide. Users can leverage advanced prospecting tools, account insights, market intelligence, and real-time business events to support more informed sales and marketing strategies.   By reducing manual research, improving account prioritization, and helping organizations act on buying signals faster, D&B Hoovers enables teams to increase productivity, improve pipeline quality, and drive more predictable revenue outcomes.

Simplifying case management software enables you to concentrate on your non-profit organization effectively. With an all-encompassing view of your cases available from a single dashboard, you can eliminate the need for spreadsheets and access your information from any device, no matter where you are. InfoFlo offers a tailored system designed to cater to your specific requirements while remaining budget-friendly. This way, you can enhance your operational efficiency without breaking the bank.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.