What is Mailchimp?
Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.
Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.
Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.
Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.
Pricing
Integrations
Company Facts
Product Details
Product Details
Mailchimp Categories and Features
eCommerce Software
Website Builder Software
Social Media Marketing Software
Social Media Management Software
Retargeting Software
Marketing Automation Software
Landing Page Builder
Email Tracking Software
Email Marketing Software
Domain Name Registrars
Campaign Management Software
CRM Software
More Mailchimp Categories
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The best way to generate new forms for clients.
Date: Nov 01 2024SummaryIn general, we consider that the use of this platform, within our technology services company, has been completely essential for us to advance within our sector. With the help of this platform, we have been able to manage each of the technology consultancies that our clients require. Our consultancies are completely free, and clients must access our forms on our website to request them. This is where Mailchimp's role comes in, providing forms that are completely beneficial to the user, so that the user can completely fill out the necessary information to manage a new consultancy. We have noticed a circumstantial change since we started using this platform. We have been using this platform for more than two years. We have noticed that the advertising campaigns have had a much more innovative design. In addition, each of the campaigns sent on our social networks can be monitored separately. We can correctly see where each of the visits and potential clients come from. With the help of the functions of this platform, we can detect if the visits or potential clients come from our social networks, from our online campaigns or from the email campaigns. Overall, this platform is great for managing new campaigns, advertising, and increasing advertising for any company.
PositiveFor our company, using Mailchimp has become a completely everyday activity, since we are a company that offers technology services, and for us it is relatively important to have a good advertising process to obtain clients on a recurring basis. One of the things that I liked the most about this platform were:
This platform offers me the possibility of adding new forms as an intuitive design for my website, these forms can have a specific design, the design that I want, since this platform offers me different templates that I can use to create a new form in a matter of seconds, in addition, adding these new forms to my website. It is completely simple. It is relatively important to mention that these forms have perfect connectivity between the website and the Mailchimp platform, which completely helps each of the information collected within these forms to be transferred to the platform instantly. This helps us a lot since we can analyze in real time the reach that our forms are having with the help of this platform. I love the way in which all this information is transferred to the new platform in a matter of seconds. It helps me organize the requirements of each of the clients who have accessed our forms on the website.
I also liked that this platform provides me with an email advertising campaign service. These advertising campaigns have a relatively good design. The platform offers me the possibility of using my own design or using templates previously designed within this platform. This facility helps me to be able to design new email advertising campaigns in a few minutes. In addition, I must highlight that the improvement we have had in the designs we use in our email advertising campaigns has been quite noticeable, since we have noticed a better reach to more clients since we started using this platform.
I love the way this platform offers me completely advanced analytical services. The platform automatically analyzes the current results of the advertising campaigns and automatically compares them with previous results. In this way, you can have predictive analysis within the platform in an automated way. This will help you correctly understand the trend that your advertising campaigns are having.
This platform also provides a requirements management system in which you can assign each of the consultations made in the forms by the clients, to a new advisor or agent who is working in your company, in this way each of the requirements can be divided, this function is completely important for us, since we constantly receive new forms from clients who want a consultation with us about technological services, this means that this function allows our agents and developers to get in touch with the client in less waiting time.NegativeTo be honest, this platform has not provided me with any negative features since I started using it. I have noticed relatively good changes in the management of new advertising campaigns in my company, and I must also point out that the general reviews have been more positive than before. With the help of this platform, we have been able to develop a better online advertising system. We have had the ability to develop all kinds of brochures, online advertising, mailers, and much more. In addition, I must mention that this platform integrates perfectly with all kinds of social networks, which helps us share each of the campaigns on our social networks in a simple way. Thanks to this integration, it is not necessary to publish each of the campaigns on social networks separately or manually, since the platform has this option to do it in a synchronized and automatic way. Currently, everything within this platform has been positive and we plan to continue using it for a long time.
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PERSONAL, CARING SERVICE
Date: Nov 15 2024SummaryI get the best service of all the help offerings from different platforms that I use. Not only is it fast and competent, I love that my helper often follows up with an article or more info for me to consider. Overall, I'm one happy customer.
PositiveI love that when I call support, I GET IT, quickly and courteously. I get the feeling that my 'helper' really cares about my satisfaction. That's pretty rare these days.
NegativeSometimes the helpers get busy and I have to wait a bit, but it's never long.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Decent small business tool for e-mail delivery
Date: Nov 17 2024SummaryOverall Mailchimp is a great email tool for entry level use cases: both for newsletters and simple email automation scenarios.
PositiveMailchimp has a quirky design (in a peculiar way)- both on the website and inside the app. It’s quite easy to navigate, especially with a smaller number of campaigns and automations.
NegativeOnce your e-mail deliveries start getting complex, you will notice your business outgrows Mailchimp’s abilities- limited reporting options will lack appropriate level of details and the navigation will be getting complicated. Support was never their strong side as you are one of their hundreds of thousands of customers.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Streamlining email marketing for every business size
Date: Jan 17 2024SummaryMy overall experience with Mailchimp has been positive, particularly for users seeking a straightforward & feature rich email marketing solution.
PositiveMailchimp, a widely used marketing automation platform, offers several advantages for businesses & individuals aiming to streamline their email marketing efforts.
NegativeThe pricing structure may become a significant factor for businesses with large subscriber lists or advanced automation needs.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The Best E-Mail Provider
Date: Nov 15 2024SummaryI’ve tried many different providers and platforms over the years, but Mailchimp has always been the best. The customization and now the generated suggestions are incredible, very high reputation for verified delivery, and provide you with everything you need to succeed.
PositiveI think the biggest pros are they set you up for success, it will tell you what you need to do next and what authentication and verification you need to deliver, cleans your list and helps prevent you from spamming. There’s even more options available for design and settings, like having subscriber preference lists for people instead of just unsubscribe.
NegativeI used to wish there were more customizable options, but now it’s pretty extensive, I do wish there were some more features to customize the forms for email collection.
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Mailchimp review
Updated: Nov 22 2024SummaryFor the email function I give it a 9/10 only because a member unsubscribed unintentionally and we have had great difficulty getting her back into the audience without completing a form that I'm unable to locate.
PositiveSimple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful.
NegativeIf it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!!
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Review of Mailchimp
Date: Nov 22 2024SummaryVery happy with Mailchimp and the results it gives me for the mail out. I can't not however figure out how to add emails after some emails are rejected
PositiveMailchimp is very user friendly and has a good format. I like to see how many emails made to our clients- It also me to be a bit creative too
NegativeWish I could add more email addresses for my price level
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Pictures not working
Date: Nov 22 2024SummaryWe used to love Mailchimp, it has been more difficult lately. Cannot upload any photos. Not from a computer. Not from a telephone. Not from an iPad. Can’t import any photos, therefore, I cannot entice my customers to click on my email. Please fix it
PositiveI don’t like much right now about Mailchimp.
We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature.NegativeI don’t like your lack of response. We have tried to reach you via chat and an email.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The best way to reach your target audience!
Updated: Nov 25 2024SummaryVery helpful staff. The platform is easy to use and reminders are sent about important dates. This is very helpful.
PositiveMailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful.
Suggestions given about sentences and titles are very useful.NegativeSlightly more suited to American consumers. But easy to adapt for NZ.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
A completely reliable system for generating very striking and attractive campaigns.
Date: Aug 20 2024SummaryOverall, I must admit that Mailchimp has left a fairly noticeable mark of positive changes in our company, our real estate company has noted circumstantial changes in sales and online advertising since we integrated this platform, we have noticed that we have had greater receptivity from each of the clients. We have noticed that the campaigns are now much more striking and attractive within our social networks, this has helped our properties sell much faster than before. My general experience within this platform is positive, despite the fact that I mentioned some negative things that I did not include in it, I still think that this platform is incredibly good for any company that is interested in boosting its sales in the short and medium term, since they offer a campaign creation system that quickly attracts the attention of customers, in addition, it not only attracts the attention of customers, but also offers a statistics system that allows you to correctly understand the sales trend in your company. I definitely recommend using this platform as the main method for generating advertising campaigns
PositiveIn our company, we have used Mailchimp for approximately more than two years, among the positive things that I must mention about this platform are:
1- This platform has a simple campaign creation system, which allows you to create campaigns using code, but also allows you to create campaigns using previously designed templates. This variety when creating campaigns helps a lot for new companies to enter the world of digital campaigns without prior experience. The mechanism for creating campaigns using templates is quite positive. Within this platform, it allows me to design campaigns in a matter of minutes and send them to potential clients quickly. I love the easy way in which I can create new advertising campaigns within this platform.
2- Another positive thing that I noticed within this platform is that it has a real-time service for statistics and monitoring of each of the campaigns, you can see how many potential clients have accessed each campaign, you can see the customer retention rate and also the acceptance rate of the campaigns sent, in addition, the statistics within this platform are very complete, they offer you detailed information about where each of the visits to your campaigns comes from, and also allows you to view personal information about each of the clients that will help you understand what type of audience your campaign is being directed to.
3- This platform also has an automated reminder system, which allows us to send reminders of advertising campaigns to customers who have previously registered for our services. This reminder system has helped us grow sales exponentially, as it reminds the customer of each of the services available to them.
4- The integration of this platform with my website is absolutely essential. It has also worked perfectly to collect information from customers interested in our services, since only customers must fill out the contact form on our website so that the MailChimp system automatically registers their data in our database, and this allows us to offer services and products to our interested potential customers. I love the integration system. With my website, integrating this platform has been completely simpleNegativeThe negative things that I have noticed within this advertising campaign platform are the following:
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1- Even though this platform offers a simple method of creating advertising campaigns, even new users must learn several things before fully using this platform, since you have to have experience in configuring and integrating this platform with social networks, in order to obtain complete statistics of the campaigns that are sent through social networks. If you want to get the most out of this marketing platform, you must have mandatory experience, since even though creating campaigns is easy, the process of integrating and configuring social networks is quite complicated, when it should not be like that, it should be a simple process so that new companies can enjoy digital marketing.
2- MailChimp's prices are not something that I like and neither is my company, despite the fact that we have used this platform for a fairly long period of time, we have noticed that the subscription to our annual plan should be a little less expensive, a fairly clear negative point. Within this platform, the services it offers are quite expensive, despite the fact that they are quite beneficial services for any company and that they quickly boost online sales, I believe that the prices should be a little lower. -
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Long term fan
Date: Nov 15 2024SummaryA very effective platform that merits spending time to make full use of many features which are contained in the system.
A good partnership of technology and creative thought.PositiveSimple to use and with some personal focus it will teach you how to mail more effectively.
The more you understand it the better it gets.NegativeNot sure if I fully understand pricing when you exceed your bands
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Amazing email market tool for new product launches
Date: Jan 12 2024SummaryOverall experience can be counted as positive as it has served its purpose very well to our Email campaigns.
PositiveMailchimp is used in our organization globally from North America, Switzerland to India, Singapore & China etc. We extensively use it for our newsletter campaigns for New product launches, Success stories, Festival wishes and many more.
NegativeBesides lot of the strengths of Mailchimp, There are some notable aspects in which Mailchimp can be improved, One is the customization of certain templates for more personalized & unique designs, & the pricing structure as the list of subscriber increases with a growing organization.
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Great platform for our needs!
Date: Nov 22 2024SummaryOver all, we love Mailchimp and will keep using it for the foreseeable future. The product continues to get more robust than we can even utilize for our needs, but the simplicity remains.
PositiveMailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would.
NegativeSome of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp
Date: Nov 22 2024SummaryI like Mailchimp and wouldn't change I did try another and it was super difficult to navigate. Please keep things simple it really helps I am a small business and have to do everything myself.
Positivepretty easy to use as im not a great tech person but I can navigate this with ease and create great looking e mails. I like that I can replicate then just change things it saves me time.
NegativeI only have approx 500 on my list I think the price could be a little lower as I don't use it as much as I possibly should.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp helps create campaigns and have a good audience.
Date: Apr 13 2023SummaryMailchimp has shown to have a great capacity to manage and cope with each of the campaigns that we have designed for our clients. The great thing about this platform is that it allows us to run different campaigns simultaneously, it helps us to obtain a large number of clients in In addition, less time is spent with clients within the marketing system, which allows us to have direct communication with each of the clients together with their contact information. I feel very comfortable using MailChimp, mainly because this platform has helped me create very good quality campaigns, with a design that has pressured most of our clients, also, we can obtain a large mass of clients in a very short time, due to The algorithm that it has in each of the campaigns increases the visualization and reach of these. In conclusion, it has left a lot behind due to the positive result it has had in the company in general, we have noticed how the marketing system has benefited correctly, in addition, we have seen how we have had a very notable return on investment for our company and which has favored the finances of the financial company, all thanks to the excellent Mailchimp advertising system.
PositiveMailchimp is incredible for having a much more extensive ad campaign creation and marketing management than within any other platform, the fantastic and positive thing about this platform is that you can create ad campaigns together and with an unbeatable design, it's incredible As this platform offers very customizable designs, you can create a design from a template or you can create a design for your campaign from scratch, the platform has a free editing function, which allows you to insert different objects, images, videos, modify the text source, insert links and much more within the campaign that you are creating, this function uses the drag and drop system, to facilitate the creation of different campaigns without the need for programming skills. One feature that I quite loved about the platform is that you can create campaigns together, with the collaboration of your colleagues, you can design a campaign with the collaboration of several colleagues during the editing process of this campaign, in addition, this platform also has functions of response automation, it is incredible that it allows you to streamline the process of meeting requirements during campaigns, customers interact with the campaign and will be able to receive automated responses when you have these responses configured within the platform. Another positive aspect is that this platform has real-time data visualization, which helps you to visualize the progress in each of the campaigns sent, you will be able to visualize the organic clients in real time, and you will be able to visualize the reach that your campaign within different regions.
NegativeThe only negative aspect that I have noticed about this platform is how complicated it is to use for the first time, since new users will have to make configurations within the registered contacts and within the campaigns created, it is complicated because on some occasions the system contact import is not working properly, which causes them to manually record each of the previous customer contacts, in addition, users also set up automated responses for the first time, and this process can take a couple of weeks to complete correctly.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
It makes the emails display and stand out correctly.
Date: Mar 15 2023SummaryIt helps a lot to be able to modernize any company with communications since it can streamline the way in which you can keep yourself informed weekly (at least in my case) with newsletters which the vast majority of my subscribers like because of the way they which my emails are sent. I stay connected with the clients and potential clients generated through MailChimp, this being that it improves the performance in sales and CRM by the constant communication that I maintain with the clients.
Every time I launch a campaign, I can see the results I'm getting in real time, so I don't have to worry about waiting a long time to see performance metrics with this platform. Without a doubt, I can send several emails at once without having to manually create lists every time I want to send a newsletter, since with the lists I can create within MailChimp I can stay more organized without having a mess in the emails I want to send. In addition, with the custom templates I adapt the emails with what I want to work with, this being more practical for when I send emails of the same type, but with different information and thus not link content or waste time doing everything again.
Not only have I used MailChimp to connect clients, but I have also been able to connect companies obtaining the best returns since I have been able to obtain the best businesses which are returned in profits which are scalable, being able to connect with more potential companies that in the end become Potential customers. So, the entire email process with this platform is automated and you can follow up with potential customers that can help drive a business forward.
Yes, I would love to see the attention received by Mailchimp's technical support improve, even a little, since as I mentioned, it is very deficient and this means that I cannot always count on the help of this platform when a problem arises, even if in its site clearly says I will get assisted support but I feel very assisted is not.PositiveIt has been very easy for me to be able to configure the templates to be able to use them in my other emails or campaigns that I am going to use in the near future, since this makes it easier for me to have a personal brand within the emails created without having to do everything new. When I have needed fresh ideas to update my emails, I resort to the templates that MailChimp has, which I have found to be the most varied and updated with modern themes, so there will always be new ideas for customizing personal templates. Also, the templates that this platform has allow people without experience to understand the operation of the MailChimp email editor, so it can be easier to use and start from scratch without having any inconvenience, nor having a learning barrier.
It does not require much knowledge in HTML to be able to customize the emails, since with how intuitive the MailChimp interface becomes, practically everything can be created by dragging and dropping, this being the easiest for those people without computer knowledge. So, sending newsletters and emails through this platform becomes super easy, fast and simple, making MailChimp a good option as a tool to be able to communicate with large audiences since it does not matter how many subscribers you have. platform is very gigantic for sending emails in bulk. It is even easy to be able to add so many to the different lists, you have the option of both drag and drop contacts as well as multiple selection, being useful for more agile people in the creation of lists. You can even import contacts from other platforms, I have used this when doing CRM since I don't have to manually add contacts one by one, the integration with other applications that synchronize contacts also helps. Lastly, and not to leave behind, HTML templates can also be imported, just as they are with contacts, all in a simple and uncomplicated way, even for those who have knowledge of hypertext markup language.NegativeMailChimp lacks technical support, so it takes time to get answers. I understand that there is a live chat to be able to have direct contact with MailChimp technical support, but it does not give me enough answers for what I am asking, in some cases I am promoted to other departments so that they can solve my case, but most of the time I feel that the support team lacks information for troubleshooting. Email support is the slowest of all, obtaining a very long response time that seems to be unattended, but after many days have elapsed, I get an answer. I've also opted for phone call support, but it's just as poor as live chat support, so my only "faster" option is to rely on the guides and tutorials MailChimp has or look for some solution online by asking on other websites such as forums or Facebook groups.
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I have problems with several emails from certain tests that I have carried out, since in some emails from the recipients the emails that reach them are marked as "Spam" or "Promotions", so this is not always the case, since most of my use in MailChimp is to send newsletters, very rarely are they promotions. Regarding Spam, I try to be as intrusive as possible by applying the best practices and that there are no problems with my emails, so this should not happen. On very, very few occasions my emails are marked as "Important", which I am very happy about because I know that what I am applying is working, but after a while it changes to another labeling, and it is usually annoying because it lessens the impact of my work. I feel that MailChimp emails are not taken seriously on some email platforms, and I hope this is not an internal flaw of this platform, if so, I hope it can be improved very soon so that you can get more out of this excellent tool. -
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Simple platform to use and very useful to generate clients with campaigns.
Date: May 14 2023SummaryMailChimp has been an influential platform in how we manage the myriad of advertising campaigns for our entire company. Thanks to this platform we have been able to obtain different reports and advanced details about the tests carried out for each campaign and thus ensure that our clients will have a good experience when accessing our campaigns. With the help of MailChimp we have been able to modify the general design of our campaigns and thus obtain a larger audience and a greater number of potential customers thanks to the attention captured, in addition, with MailChimp we have been able to study in more detail the progress of our campaigns, we can know how much audience our campaign has reached and we can also see the total views depending on the regions of our clients. The experience obtained with MailChimp has been good enough for our company to feel satisfied with the results, we have noticed how our sales have grown over time, in addition, we have noticed how we have received more customers from our campaigns and ads made . I feel comfortable using MailChimp, it's easy to use, it's easy to create a campaign from scratch, it's easy to study and analyze customer trends.
PositiveI love MailChimp's A/B testing, it's a very useful tool for evaluating different elements of your email campaigns and determining which approach is the most effective. By running A/B tests, you can send two different versions of an email to a small group of subscribers to see which one has a better open or click rate. MailChimp then shows you the results and lets you send the winning version to the rest of your mailing list. I also love MailChimp's extensive integrations, it allows you to share your email campaigns on your social media profiles and thus reach a larger audience. You can schedule posts to your social networks to run at the same time as your emails, and you can add share buttons to your emails so your subscribers can share your campaigns with their own followers. Another thing I liked is that it has integration with tools like Google Analytics, this allows you to evaluate the impact of your email campaigns on your website traffic. You can see how many users visited your website after clicking a link in your email and which pages they visited, allowing you to gauge the success of your email campaign in terms of conversion. MailChimp offers detailed reports on the performance of your email campaigns, allowing you to assess what worked well and what can be improved. You can view statistics such as open rate, click-through rate, and unsubscribe rate, and you can also view reports on user behavior on your website after clicking a link in your email.
NegativeThe first thing I didn't like is that while the free version of MailChimp is a great option for small businesses just getting started with email marketing, the platform can be expensive for growing businesses with limited budgets. As your email list grows, the cost of the platform also increases, and paid plans can be prohibitively expensive for some businesses. Also, MailChimp's plans do not include all the features of the platform, which means that you may have to pay extra to access certain tools and features. Another negative is that MailChimp offers a wide variety of email templates to choose from and customize, but if you want to make more significant changes to the look or layout of your email, your customization options may be limited. Although MailChimp offers a template customization option, there is no drag and drop option to fully customize the template, which means you must have technical skills and knowledge of HTML and CSS to make more advanced changes. This can be a barrier for some companies that don't have the technical expertise or resources to make more advanced changes to their emails. The last negative is that if you want to segment your email list in more detail, such as based on purchase history or user activity on your website, you may need to turn to other tools or services. This can be a limitation for companies that want to personalize their emails based on the behavior and preferences of their list subscribers. Also, the advanced segmentation option is only available on MailChimp's paid plans, which can be expensive for some businesses.
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Very fast and simple way to enhance business marketing.
Date: Mar 01 2023SummaryMailchimp has made it possible for our entire company to boost the marketing system in general, thanks to this platform we have been able to send advertisements to all clients, in addition, we loved the advertising service for our social networks, this platform is fully linked to the networks social networks and allows us to send campaigns through social networks in the form of a publication while we can send these same campaigns through email to the inbox of our clients. The main feature that contributed a lot to my good experience within this platform was the analysis and reporting system, since this system was capable of advanced details on the performance of my campaigns, I was able to view the reception rate of each one of the campaigns, I was able to see how many campaigns had been blocked by the general inbox spam system, in addition, it can also detect the totality of the campaigns and the number of customers who have not accessed yet. In conclusion, I am very satisfied with the platform system, it has been very helpful in promoting advertising campaigns in our real estate services company.
PositiveThe main positive characteristic that Mailchimp has and which makes it a very outstanding software is that this platform has an all-in-one system, it allows marketing automation, workflow automation and also allows the creation of advertising campaigns and the sales control, this application has an all-in-one system that works perfectly, and allows you to perform several services at the same time, controlling marketing, controlling sales, marketing automation in any company. MailChimp has a great variety when it comes to choosing a predesigned template for each of the campaigns it is working on, you can choose business templates, social media templates, service promotion templates, and many other templates available within this platform, really I was quite impressed by the wide variety of templates available to choose the optimal design for each campaign. Something that has quite an impact on me within this platform has a quite positive marketing automation, this automation allows actions or requirements to be executed and then depending on the client's interaction with the campaign, each time the client accepts any service promoted in the campaign , you will receive an automatic response in your inbox, as well as when the customer accepts or subscribes through your inbox, you will also receive campaign newsletters automatically thanks to Mailchimp's built-in system, which automates marketing.
NegativeOne drawback that can be found within this platform is that it is not at all easy to implement for the first time, this process takes more than a week to complete correctly, since you have to link that marketing platform with the inbox system of your company and with each of the company's domains and subdomains, that process is quite extensive and the overall platform is quite difficult to implement. The second negative point of this platform is with respect to the free version, free is only available for a couple of days for users, in addition, the amount of things you can do within this version is limited, since you will have a limit on the number of automated newsletters you can send, you will also have limits on the number of contacts you can register within the database, limits on the number of designs available for your advertising campaigns.
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Great product which could improve
Date: May 17 2023SummaryOverall, Mailchimp stands out as a user-friendly and feature-rich marketing platform with powerful automation, excellent support, and creative design options. While there are areas for improvement in pricing and features, it is an invaluable tool for me.
Positive1. User-friendly interface: Mailchimp's platform is clean, intuitive, and easy to navigate, making it accessible for both seasoned marketers and newcomers.
2. Comprehensive feature set: Mailchimp offers a wide array of features, including email campaign creation, automation tools, landing page builders, and subscriber list management, providing marketers with all the tools they need in one place.
3. Powerful automation: Mailchimp's automation capabilities save time and effort by allowing users to set up automated email sequences, welcome new subscribers, and recover abandoned carts, boosting efficiency and engagement.
4. Creative design options: The platform provides visually appealing templates and a drag-and-drop editor, empowering users to create professional-looking emails without design expertise.Negative1. Pricing complexity: Mailchimp's pricing structure can be confusing, especially for small businesses, and could benefit from more flexible options that cater to different budgetary needs.
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2. Tag based lists: If they offered Tag based lists, it could make Mailchimp more versatile and adaptive to user needs. -
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Dropped by Mailchimp
Date: Jan 21 2022SummaryI had high hopes for this service, but they dropped me after the second campaign due to the industry my small business is a part of.
PositiveSending campaigns, automatic emails for events, and it was a plugin for my WooCommerce website, so my contacts synced/imported well.
NegativeThey dropped me after my second email due to selling dietary supplements in my store.
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