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What is Mailchimp?

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.

Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.

Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.

Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Pricing

Price Starts At:
$9.99 per month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Intuit Mailchimp
Date Founded:
2001
Company Location:
United States
Company Website:
www.mailchimp.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Afrikaans
Arabic
Bulgarian
Catalan
Chinese (Mandarin)
Chinese (Simplified)
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swahili
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Mailchimp Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Domain Name Registrars

DNS Service
Domain Parking
Domain Privacy
Email Hosting
Extended Expiration Protection
SSL Certificates
Web Hosting
Website Builder

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More Mailchimp Categories

  • Reviewer Name: Federico P.
    Position: Human Resources Consultant
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp, promote and communicate your business via email

    Date: Jul 31 2021
    Summary

    We use Mailchimp frequently in our marketing company in order to manage and centralize our promotions via email, allowing us to keep our customers informed of the latest trends, and special days offers.

    Positive

    Its main benefit is that by keeping your customer lists segmented you can make a selection of customers to make a dissemination of promotions, in order to customize as much as possible the products and services offered to our customers, and avoid offering unsuitable products for other customers in question.

    Negative

    Its interface still leaves much to be desired, it is not very intuitive and generally presents slowdowns and we still do not know why, this makes the experience is reduced to some degree, and sometimes more serious generates loss of time among our employees.

    Read More...
  • Reviewer Name: Alejandro M.
    Position: Project Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It offers me the best email marketing service

    Date: Feb 15 2021
    Summary

    Mailchimp has hit the nail on the head when it goes further than that. It has had a very short learning curve that helps a lot when it comes to implementation when it is required to have an email marketing service as promised by this platform. I have also been able to better manage what the company offers to our clients thanks to our promotions and the analytics that Mailchimp has to know what it is that draws our clients attention and thus offer them what most attracts them.

    Positive

    I love that it has endless templates adaptable to the industry of almost any company, this helps a lot for those who have little experience in email design, however you can try the HTML editor for more customization. Mailchimp helps me in the analytics to know the impact of my email thanks to the analytics that it provides. I also like that I can customize the email according to what I am going to send, such as a campaign, newsletter, offer, etc. I like that I can manage my contacts depending on the type of client, this makes it much easier for me to have a type of email for each person.

    Negative

    I disagree a bit with the prices, it is a bit reasonable in relation to the services they offer, but there are other options on the market with similar tools at less cost. This is not an impediment to stop using Mailchimp as it has been faithful with respect to safety and effectiveness in reaching new clients and potential clients for the company.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Technical Operations Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Preforms really well

    Date: Feb 04 2021
    Summary

    MailChimp is our favourite tool for email marketing. The most beneficial attribute of Mailchimp is email delivery speed. The overall platform great for email marketing.

    Positive

    We are using Mailchimp for our business marketing campaigns. It always proves to be the best for any type of campaign in our usage. The templates or the design available for email UI customization is great. Its inbuilt analytics helps to analyze the campaign performance.

    Negative

    It slows down when I try to send bulk emails. No other cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketing manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Useful for business growth

    Updated: Feb 02 2021
    Summary

    Great product! This tool is very useful for email marketing. It makes every campaign successful using its smart reporting. The automation option is time-saving. Overall, Mailchimp is a promising email marketing tool.

    Positive

    Mailchimp is a vital tool to get traffic and sales lead. Customization is very easy on this platform. With this tool, we can create multiple campaigns and send bulk emails at one time. It has also a freemium plan, which is very useful in normal or basic use.

    Negative

    Delay in mail delivery, sometimes auto sending process fails to send an email.

    Read More...
  • Reviewer Name: Glen S.
    Position: IT Manager
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Does the job

    Date: Aug 28 2021
    Summary

    Have been using Mailchimp as an option to keep my customers informed.

    Because Mailchimp is a reputable platform and gives people options to manage their preferences (and the system acts on it) you know you aren't breaking any SPAM laws. I think it also gives people peace of mind.

    Creating email campaigns are simple and I like the analytics that come with it. The emails look really professional with the templates, but I would like a bit more freedom to move things around the screen (that being said, nothing wrong with the blocks you can insert).

    If you do need to have a mailing list and keep people informed, I think Mailchimp is a really good option.

    Positive

    I like that you can create really nice emails and have them professionally managed with contacts, unsubscribe options, etc.

    Negative

    No real cons - just make sure you setup things properly like DMARC so your messages pass through mail filters and aren't marked as junk.

    Read More...
  • Reviewer Name: Kellen W.
    Position: System Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Email Marketing Solution For Business

    Date: Feb 24 2021
    Summary

    This business solution makes email marketing easy thanks to many features and best technology. From creating, sending, and tracing email delivery, the tool works wonders.

    Positive

    I like that Mailchimp is affordable unlike other tools.
    This marketing solution is easy to setup and use.
    Scaling as business needs increase is guaranteed.
    Comes with great features that makes creating, sending, tracking, and managing emails easy.
    It is a perfect email marketing solution.

    Negative

    With Mailchimp, I have never had any problems worth mentioning.

    Read More...
  • Reviewer Name: Michael W.
    Position: Technical Support Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp simplifies advertising through e-mail sending

    Date: Mar 30 2021
    Summary

    Mailchimp is par excellence one of the best marketing automation services. We recommend it since it has an infinite number of adaptation and personalization of emails to suit all customer needs. It is a good tool for segmenting and tracking to get accurate analysis.

    Positive

    The program has sections to configure the sending of e-mails to our customers on specific days to schedule events or meetings. It has a very dynamic analysis creation program. One of the most notable features of the program is that we can configure autoresponders and it manages them freely.

    Negative

    It does not integrate an analysis and evaluation option for potential clients, which reduces its potential as a marketing service. At the same time, it does not provide a follow-up management of users who traffic within our platforms. As a result, it generates a client snatching from us by other better campaigns.

    Read More...
  • Reviewer Name: Sarah E. B.
    Position: Investigator
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp is a modern and youthful marketing service

    Date: Apr 11 2021
    Summary

    Mailchimp is a service that can be indispensable in the rapid growth of a new product or service. For us, it was just the tool we needed, because thanks to its implementation, the number of people we usually reach on a daily basis was greatly improved, increasing our capacity by hundreds.

    Positive

    With only a list of customers we can squeeze the most out of Mailchimp's platform's advertising capabilities, allowing us to focus on the execution of the next marketing campaigns we will run, while Mailchimp automates the rest of our work. It is very good for sending varied messages to large numbers of recipients.

    Negative

    Mailchimp does not let us integrate information from one customer list to another within the platform, forcing us to use spreadsheet management services to manage these operations. Mailchimp does not make sufficiently extensive follow-ups of the activity of our recipients once they check the mailing.

    Read More...
  • Reviewer Name: Sarah B.
    Position: Group Marketing Director
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp is a formidable option for advertising expansion via e-mails

    Date: Apr 11 2021
    Summary

    We could determine that Mailchimp offers an optimal and reliable email marketing service. It has a vast amount of tools that automate and adapt email advertising and allows us to generate a sense of closeness and greater interest in meeting the needs of our customers. Although it has some shortcomings in important functions, we fully recommend the application.

    Positive

    Thanks to this application we have been able to automate and optimize our marketing management through e-mails. It has a very useful option that allows us to schedule autoresponders based on keywords generating immediate interaction. Likewise, it has a very large contact database that allows us to extend our advertising reach.

    Negative

    We consider as an important disadvantage that although the application has an extensive list of contacts, we can not make an analysis where we can detail specific information and effectively segment our target for greater effectiveness and opportunities for potential customers. On the other hand, sometimes the autoresponders fail and take conversations with users out of context.

    Read More...
  • Reviewer Name: Marlio B.
    Position: Organizational Development People Chief
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp: All-in-one tool for all processes

    Date: Jul 22 2021
    Summary

    We were able to synchronize Mailchimp in our organization as a main tool to manage digital marketing and some important campaigns as we have been able to arrange automated mailing to more than 1000 contacts almost immediately.

    Positive

    We can manipulate Mailchimp through a complete interface from the web online, which has allowed us to use the tool properly and quickly. All operations are handled in a responsive and bold way, which makes editing any format very reliable. It also has some import tools so that contacts can respond immediately.

    Negative

    Although we can configure listings and categories almost immediately Mailchimp does not have many options to choose from for further configuration. Sometimes the scheme that some templates show us are misleading and we must start configuring the sending from 0 because it does not fit in the format.

    Read More...
  • Reviewer Name: Jesus C.
    Position: Corporative Sales Manager
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Immediate connectivity in sending campaigns.

    Date: Feb 13 2021
    Summary

    I have had a great experience since I started using Mailchimp, because the advertising within my company has improved a lot, we have been able to create better advertising campaigns and thus be able to obtain more potential customers. Since MailChimp came to our company, the advertising campaigns have been more complete, we have been able to insert more information in each of these campaigns and we have also been able to give it a more optimized design. I am grateful for how Mailchimp works, it is a fast platform to create advertising campaigns, manage and monitor the progress of each campaign and be able to offer better contact with customers.

    Positive

    Mailchimp is our main option to control the advertising system of our entire company and thus be able to handle a good mechanism of advertising campaigns. What I like the most about MailChimp is that this platform has the ability to help me create advertising campaigns in just a few steps, thanks to its "drag and drop" function I can create all kinds of advertising campaigns by inserting all the information that want, in addition, I can insert images and move them with just one click. Building ad campaigns in Mailchimp is quite fast, and the design that each campaign presents is amazing, despite being fast, the design is still spectacular.

    Negative

    One of the features that should be improved in Mailchimp is the speed of sending and receiving emails to business email addresses. Our clients have presented problems when receiving our advertising campaigns in their work emails, they have reported to us that they have had a delay in receiving the advertising campaigns in their inboxes, while our clients who use public emails receive our campaigns with optimized manner. I would like to be able to enjoy a good email reception for my clients who use business emails.

    Read More...
  • Reviewer Name: Marta C.
    Position: Account Director
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Construction of mailings with the mission to promote

    Date: Apr 21 2021
    Summary

    In the organization, Mailchimp has been used to promote our significant advantages we have to offer to customers. As a well-positioned and competitive firm, emails are an excellent way to create a campaign that sets a fixed marketing direction. I recommend it to start contributing with regular clients, it has always worked very well, and it is not expensive. It has simple and practical features. It has been great from the first time it has been implemented.

    Positive

    My emails can be handled in masses; it's great for sending messages to a large group of people. Emails can be segmented without the need to be addressed one by one. The contact list can be manipulated very quickly and can be arranged according to the convenience of each user.

    Negative

    The data fields should be easier to customize. The templates are not updated; they are always the same models.

    Read More...
  • Reviewer Name: Rodrigo V.
    Position: Chief Marketing Strategist
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    We use Mailchimp for automatic sending of e-mails

    Date: Mar 19 2021
    Summary

    Mailchimp is essential when you want to make an impression and build long-term relationships with customers. If you want to understand the behavior of our customers, Mailchimp is a great help. It gives you the opportunity to understand the reasons for failure; and you can always compare your performance with other payers in the market to understand where you went wrong. It was easy for us to work in the software, plan marketing activities, track customer emails and newsletters, which lets us know if the emails are open After a while, if we were not given the option to forward emails, then I also use Mailchimp on my personal blog now, which makes this process very easy because I have a list of subscribers there, and I just add it as it grows.

    Positive

    Mailchimp is very easy to use and offers free options for freelancers or people starting their business or community. I tried other mailing software, but Mailchimp offers the most options in free accounts and activation accounts. It provides segmentation and automation options, and my favorite is a template for any type of mailing campaign. It is very useful for newsletters, you can easily send them, track readership and open and increase subscribers.

    Negative

    It is easy to use, but not intuitive at first, and it takes some time to understand the interface and how it works. The mobile app doesn't offer a lot of options, but it's a good carrier option. The price of the premium plan seems a bit high.

    Read More...
  • Reviewer Name: Jason K.
    Position: Social Media Manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp sends all the mailings we need

    Date: Mar 22 2021
    Summary

    Advertising is one of the biggest revenue drivers of any product or service, and Mailchimp fortunately shows one of the most adaptive methodologies that can be applied to work with advertising in today's age: the internet. With its mass mailing algorithm, it is the best tool for online advertising.

    Positive

    By working specifically through the email system, Mailchimp ensures that the results in terms of targeting are the most appropriate and professional possible, filtering from scratch all individuals who are not prospects for certain advertising campaigns depending on the type of database used.

    Negative

    Setting up Mailchimp to send to thousands of people is easy, but the execution of these mailings can be an unstable and insecure process. The apparent solution for this is to use the batch mailing system, but it would be preferable to be able to send all mailings in one part. Mailchimp does not offer a good filter for spam messages.

    Read More...
  • Reviewer Name: Mikael R.
    Position: Scholar
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best way for promotions

    Updated: Jun 23 2021
    Summary

    I use it to send Emails in different time-zones by scheduling it.
    It has been my first choice for sending promo cards via Emails.
    You can send unlimited number of Emails.
    It has a database where you can store your email so it can send it even when your are offline.

    Positive

    Everything is automated for better reach.
    You can schedule when and which emails have to be sent.
    You can target audience from social media as well.
    I have felt the increase in my business right after started using it.

    Negative

    Might be out of budget for small businesses, but once invested in it. It gives you way more revenue.

    Read More...
  • Reviewer Name: Sasha B.
    Position: Chief Marketing Officer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy campaign management and good reporting.

    Date: Apr 20 2021
    Summary

    The general usability that I have had with MailChimp has been really good, I have been able to have a complete study of the performance that I generate in general with all the advertising campaigns that we send weekly to our clients. For us, MailChimp is a very important software, because it is capable of mobilizing all the marketing of our company.

    We use MailChimp's "All in One" platform, and it is important to highlight the excellent results we have had. I was the person who made the decision to implement MailChimp, and although the implementation and general configuration was somewhat complicated, after 2 we managed to obtain fantastic results that allowed us to disperse our campaigns. MailChimp's All-in-One system has allowed us to create advertising campaigns, send them to an audience that is really interested in that information, create and configure automated processes for messages to customers at a precise moment, and I also have access to a database of data where I can visualize the movement and performance that my campaigns are having, in addition to obtaining constant advice to improve my marketing. We are very grateful for the results obtained with MailChimp, all the marketing management that we have had in our company is thanks to this great platform.

    Positive

    One of the main things I like about MailChimp is the editor, it is quick and easy and allows you to use the drag and drop system to speed up the creation and editing of advertising campaigns. I also love the way MailChimp provides me with a variety of flexibility and layouts, it provides me with great template layouts for campaigns, it allows me to insert drag-and-drop templates and also classic templates.

    Finally, one of the things that most positively caught my attention about MailChimp is its reporting and analysis system, even though the reports generated by MailChimp may seem a bit boring due to the simple design they have, I consider It has very complete and valuable information, which helps me to have a broad knowledge about the performance and progress of each campaign, I can know the information of mail client openings, social networks and also geographically. Also, I love being able to have such a consistent integration with my social networks, this has helped me publish my campaigns on a site where my clients can also access instantly.

    Negative

    One of the main negative things to mention about MailChimp is regarding deliverability. All clients who access my advertising campaigns have different inboxes, however, the fact that my clients who use the Outlook inbox have reported that they have a delay in receiving our messages has caught my attention. campaigns, while other customers with Gmail inbox, receive our campaigns instantly.

    Another thing that is important to note about MailChimp is that although it has a very easy-to-use UI and that the user can feel completely comfortable, the initial configuration system is a bit confusing and complex. For us, during the implementation process it was a bit difficult to configure the initial user records, in addition, the menus were very confusing, we had to go to acquire a MailChimp support package to have an easier implementation.

    Read More...
  • Reviewer Name: Karla G.
    Position: Marketing Specialist
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It is very flexible to manage my advertising campaigns by email marketing.

    Date: Feb 10 2021
    Summary

    This platform has been very useful to me as it has gradually improved the advertising campaigns within the company where I work. I can also know what type of advertising my subscribers love thanks to newsletters or offers (great for marketing and capturing customer attention). More sales have been obtained within the company thanks to the fact that I have improved aspects to be able to get closer to clients and potential clients. My email look more professional, also the campaigns, newsletters, updates, promotions, etc.

    Positive

    For those who are not familiar or are starting to use this platform for the first time, it has an advantage to do email marketing with a large capacity of contacts and emails per day in the free version, these can be used as to test or position while creating your environment in the world of email marketing. It has a selection of professional templates that help facilitate work when startgin with MailChimp, the truth has been useful on several occasions in my work and you can also save your own template to optimize the work process. It also has analytics that allow you to know if a user has read the email or may have some interest in the campaigns that are sent with MailChimp. If you do not understand much how it works and how to exploit this platform there are a huge number of blogs and videos with tutorials that can help you.

    Negative

    The plans are not as clear as they seem, if you exceed the contacts it will automatically charge you from the credit card added to the payment section without consulting. I do not understand how to prevent my emails from reaching the spam folder, I have even drastically reduced the number of emails to minimize them falling into Spam and to be able to effectively boost the campaigns with the analytics I perform. The analytics that are processed of the customer campaigns take time to process, this hinders a bit in the optimization of the work process. I have no other detail that does not limit the use of this excellent platform, but if these aspects were improved, it would be the perfect too for email marketing.

    Read More...
  • Reviewer Name: Rajendra P.
    Position: Social media manager
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Email marketing software

    Date: May 29 2020
    Summary

    It's a best starter application who are into Internet marketing and want to test new landing pages, mass emails. It is best for Individuals and small business owners.

    Positive

    Mailchimp is a powerful tool and gives you the ability to build landing pages, set email campaigns and send mass emails. The user Interface is simple and easy to navigate. It does not have features which are not used frequently. Easily Integrable with many softwares including eCommerce, Shopify and WooCommerce.

    Negative

    The free plan is limited and does not give you enough testing chance so that you can decide If you want to go with paid subscription or not. If more emails are bounced then chances of getting your account block is very high.

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  • Reviewer Name: A Verified Reviewer
    Position: Marketing Lead
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Makes newsletters easy

    Date: May 27 2020
    Summary

    I like how easy it is to manage emails from the dashboard. It's very user friendly, even if you aren't a tech person.

    Positive

    I liked the fact that I can easily send as many or as few emails as I needed to. It's easy to schedule them.

    Negative

    The free plans didn't offer a lot of options, so I had to pay.

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  • Reviewer Name: A Verified Reviewer
    Position: Business Development & Marketing Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    STRONG MANAGER FOR MARKETING

    Updated: Oct 25 2020
    Summary

    Overall, Mailchimp is a very strong meeting platform that enables you to create and manage marketing campaign. By far Mailchimp is our favorite tool for our email marketing.

    Positive

    MailChimp is a strong marketing platform.
    It encourages leads to convert into customers.
    Targeting a specific audience makes happen with Mailchimp marketing.
    A cost-effective way to engage with leads.

    Negative

    I would love the ability to take user feedback from every email.

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