What is Mailchimp?
Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.
Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.
Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.
Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.
Pricing
Integrations
Company Facts
Product Details
Product Details
Mailchimp Categories and Features
eCommerce Marketing Software
eCommerce Software
Website Builder Software
Social Media Marketing Software
Social Media Management Software
SMS Marketing Software
Retargeting Software
Marketing Automation Software
Landing Page Builder
Email Tracking Software
Email Template Design Software
Email Marketing Software
Domain Name Registrars
Campaign Management Software
CRM Software
More Mailchimp Categories
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Simple Email Campaigns
Date: Oct 25 2020SummaryMy company uses Mailchimp to show our best offers to customers. Mailchimp has tons of great features any business owner would love.
PositiveMailchimp at its core is focused on being simple. It enables anyone to run email campaigns at scale for a business.
NegativeThere are not many cons, and the pricing is very fair.
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Good for the average business
Date: Apr 12 2020SummaryIt's ok. Not my preference on an email automation software program but it does the work for the basic user.
PositiveDoes a lot great things such as automation, email campaigns, and organizing your contact to better segment your audience.
NegativeIt's a difficult interface to navigate and isn't very up front. That's my biggest issue with it.
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Easy way to reach out customer
Date: May 25 2020SummaryPerfect way reach your customer. MailChimp is a great tool for every marketing business. It allows me to select from multiple templates for my marketing. The email automation option is very handy you can easily schedule your mail.
PositiveEasy and perfect tool for email marketing. Available lots of customize and edit options to match perfect your marketing. Great personalisation features. Many automation option available.
NegativeThere is not much cons but I wish subscription become more affordable.
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Easy way to send notifications
Date: May 27 2020SummaryOverall it is a good product and I would recoommend it especailly to small businesses or a non-profit
PositiveEasy to use and figure out. The price is GREAT! It is easy to upload an e-newsletter that you created.
NegativeHave to process payment manually. Design format isn't the best.
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Best email marketing service
Date: Nov 06 2020SummaryOverall I can say that this is the best mailing service at its price range and almost serves everything required to start a business.
PositiveEasy to use and setup. Probably the best email marketing service out there. If you are starting a business this could be the best helping hand to manage your campaign through its mailing services.
NegativeThere are no cons of using Mailchimp. I have used this in some of my friends startup projects and they are happy with the experience they are getting.
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Helps to build credibility with clients
Updated: Aug 01 2020SummaryMailchimp is a very productive email marketing tool. It offers best in class platform to build a business marketing campaign. It increases sales and helps to build credibility with clients. I highly recommend this tool, it's one of my favorite email marketing tool.
PositiveMailchimp is one of the popular and powerful email marketing tool. It offers various templates supports to customize the email interface. It gives the realtime status of email engagement. Report and email automation.
NegativeIt worked great for me. Nothing to share about cons.
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Best in the bunch!
Date: May 25 2020SummaryMailchimp is probably the best solution out there if the integration of the entire toolchain is important to you. Quite efficient for the big blogs and organizations but for individuals who just want to automate some stuff, you might find better other options.
Positive- The analytics, reporting, and integration is quite flawless.
- Variety of templates.
- Quite generous with the amount of free usage possible.Negative- The amount of automation that can be done is limited.
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- It starts getting quite expensive once you need to expand the volume of mails beyond the free limit. -
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Bulk mailing giant
Date: May 25 2020SummaryIt is very impressive and promising tool. Tons of customization option available you can easily select and ready to go. For me its user interface is well designed and perfectly implemented. Due to its eye-catching templates I gained lots of clients.
PositiveEasy to manage bulk mail subscribers. The interface is simple and easy to understand. Auto hybrid schedule mail. Freemium plan has many useful features. Great data insights which helps you to overview your campaign.
NegativePremium subscription charges are high. Customer support is not good. Not much set-up tutorial available and for beginners it's little difficult.
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Easy to Use
Date: Jun 04 2020SummaryWorks well, easy to use and would recommend for sending bulk marketing emails. It’s simple if that’s what you want.
PositiveIt’s definitely easy to use and has your basic features of what you need. You can save and schedule or send immediately.
NegativeIt doesn’t have as much pizzaz as Constant Contact, or as many features.
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Great for email automation
Date: Apr 14 2020SummaryOverall I think that you get what you pay for. Mailchimp is definitely worth the price tag and is a great tool for any business.
PositiveVery user friendly and extremely effective at creating and distributing mass emails with the utmost ease.
NegativeIt is a little pricey compared to other companies who offer the same types of services.
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Best Place For Business Marketing
Updated: Oct 28 2020SummaryMailchimp is my favorite email marketing hub. I'm using this solution to send promotional emails to my users. It helps to drive sales and reach users frequently. The UX is excellent.
Positive- It allows customization from top to bottom.
- Super intuitive and provides plenty of features.
- Best option for businesses to reach their users frequently.
- Helps to grow, increase sales and trust with the business.NegativeMigration from different marketing is difficult. Subscriber list transfer is not reliable.
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Mailchimp for the company's rapid advancement in the market
Date: Dec 07 2020SummaryClearly, this device is a time-saving champion, as I can send mass emails quickly, with no busy base. In fact, I became aware that the use of this device made my company's calls more detailed for me and also a quick call is developed with customers, which I consider so valuable for the growth of my company.
PositiveIt is remarkable that someone who has no practical experience in creating memorable banners and also photos for their email messages, can use this device to quickly reveal their creative layout thinking, using the innovative help of the web content workshop on this device. The best component of this device is that it allows an administrator to bring organized bulk email monitoring to a sufficient number of customers, businesses through a single automated click email advertising device.
NegativeEverything went very well with this device for me, but a small incentive item is that, at the same time, if I am sending a lonely message to a large number of calls, in some cases it is being considered as a robot or spam because of a lone email subject line. It would certainly be fantastic if this device really allowed us to do different topics with the same email material to be sent to mass contact.
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Reach your customers
Date: Aug 29 2020SummaryOverall Mailchimp gives you the best platform to reach out to customers using newsletters marketing.
PositiveLanding page designs.
Insights of newsletter interest and analytics.
Ads designing for Facebook.
Subscriber contact management.NegativeReports don't deliver valuable information to me.
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Marketing automation tool
Date: Aug 21 2020SummaryMailchimp offers advanced segmentation functionality which helps a lot to segment of the target group further based on their declared details and usage pattern on the website. It has inbuilt contact management, which helps a lot managing and enlisting the contact of users. It support split testing. In all it's a great email Marketing software which offers everything from creating email to analysing the campaign.
PositiveMailchimp marketing automation tool, excelling in email marketing. It is complete package built to creating effective emails sending to the target group and analysing the campaign performance. It offers drag and drop based interface email editor with plenty of pre-built templates. It is highly customisable toll, which allows to to create personalised emails for any event.
NegativeIt is a great tool to have for email marketing and customer reactivation. No cons.
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Prominent Email Marketing platform
Date: Jul 16 2020SummaryMailchimp is a prominent email marketing platform. We are Mailchimp for a long time. It provides us a great platform to grow our business. It gives us the effortless experience to send and create business newsletters.
Positive#1- Mailchimp also integrates with the Slack app, gives realtime updates about subscribers.
#2- Creating a custom email design is very simple.
#3- Reports are well described and give an idea about the current campaign.Negative#1- We had an overall positive experience with it.
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Masterpiece of a software!
Date: May 29 2020SummaryOverall great experience i love the ease of sending mass emails and news letter without much stressing. Thanks Mailchimp!
PositivePowerful and efficient in what it does!
Free trial that lets you experience what it does and then you can decide if you want it or not.
Good for mass emails and newsletter for starters.NegativeDidn't get a lot of flexibility in the trial period which i suppose one should get to experience the software.
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Email and Marketing Campaign Central
Date: Jul 17 2020SummaryMailchimp is very user friendly, and easily navigated. Once you have a template set up (with your brands fonts, colors, logo, etc.) it's even easier to create and send emails. Campaigns are tracked and provide back analytics which is invaluable.
PositiveEasy to use, can create custom templates, format headers and font choices for your brand, edit images in the program, compare two subject lines and how they perform, easy to segment your mailing list.
NegativeCould offer easier ways to customize layouts, changing spacing between blocks.
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Great Email Service
Updated: Nov 05 2020SummaryOverall, Mailchimp is easy to use and is a good deal. Makes sending mass emails simple. A great tool for our marketing team.
PositiveMailchimp is simple to use, and there is an option to use it for free. Fast delivery, and easy to import contacts. It is my team's go-to for our marketing strategy.
NegativeSometimes it is slow to load, but this may just be my wi-fi acting up.
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Drive Sales and communication
Updated: Oct 17 2020SummarySo far, we had a great experience with Mailchimp. MailChimp provides a versatile place to drive lead and sales. It also helps to deliver a message to our customers. The email gets instantly delivered and we had a 98% success rate in our marketing campaign.
PositiveYou can send mass emails without any issues. The email layouts and customer service are great. The plans are flexible and cost-effective. It helps to drive sales and ROI of the company with very little effort. The emails layouts are mobile and desktop friendly. Campaign reports are great.
NegativeThe email templates are pretty basic. Has very few integrations.
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Best and well-known platform for Email Marketing
Updated: Nov 06 2020SummaryI'm extensively using Mailchimp, it never throws any problem while using this platform. The customer support is very friendly and always available to guide you. Its plans and services are cost-effective.
PositiveMailchimp is the oldest and well-known email marketing platform. It offers great email design, freedom of customization, campaign builder, ability to sort users using target-based, very informative and detailed analytics, easy to use tool and time-based schedule marketing.
NegativeI hate its automation function, not user friendly.
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