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What is Mailchimp?

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.

Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.

Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.

Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Pricing

Price Starts At:
$9.99 per month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Intuit Mailchimp
Date Founded:
2001
Company Location:
United States
Company Website:
www.mailchimp.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Afrikaans
Arabic
Bulgarian
Catalan
Chinese (Mandarin)
Chinese (Simplified)
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swahili
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Mailchimp Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Domain Name Registrars

DNS Service
Domain Parking
Domain Privacy
Email Hosting
Extended Expiration Protection
SSL Certificates
Web Hosting
Website Builder

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More Mailchimp Categories

  • Reviewer Name: Bryce W.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simple Email Campaigns

    Date: Oct 25 2020
    Summary

    My company uses Mailchimp to show our best offers to customers. Mailchimp has tons of great features any business owner would love.

    Positive

    Mailchimp at its core is focused on being simple. It enables anyone to run email campaigns at scale for a business.

    Negative

    There are not many cons, and the pricing is very fair.

    Read More...
  • Reviewer Name: Chet N.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good for the average business

    Date: Apr 12 2020
    Summary

    It's ok. Not my preference on an email automation software program but it does the work for the basic user.

    Positive

    Does a lot great things such as automation, email campaigns, and organizing your contact to better segment your audience.

    Negative

    It's a difficult interface to navigate and isn't very up front. That's my biggest issue with it.

    Read More...
  • Reviewer Name: Dipesh M.
    Position: Engineer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy way to reach out customer

    Date: May 25 2020
    Summary

    Perfect way reach your customer. MailChimp is a great tool for every marketing business. It allows me to select from multiple templates for my marketing. The email automation option is very handy you can easily schedule your mail.

    Positive

    Easy and perfect tool for email marketing. Available lots of customize and edit options to match perfect your marketing. Great personalisation features. Many automation option available.

    Negative

    There is not much cons but I wish subscription become more affordable.

    Read More...
  • Reviewer Name: Myra T.
    Position: Director of Community Engagement
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy way to send notifications

    Date: May 27 2020
    Summary

    Overall it is a good product and I would recoommend it especailly to small businesses or a non-profit

    Positive

    Easy to use and figure out. The price is GREAT! It is easy to upload an e-newsletter that you created.

    Negative

    Have to process payment manually. Design format isn't the best.

    Read More...
  • Reviewer Name: Navneet Singh N.
    Position: Student
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best email marketing service

    Date: Nov 06 2020
    Summary

    Overall I can say that this is the best mailing service at its price range and almost serves everything required to start a business.

    Positive

    Easy to use and setup. Probably the best email marketing service out there. If you are starting a business this could be the best helping hand to manage your campaign through its mailing services.

    Negative

    There are no cons of using Mailchimp. I have used this in some of my friends startup projects and they are happy with the experience they are getting.

    Read More...
  • Reviewer Name: Kunal R.
    Position: Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Helps to build credibility with clients

    Updated: Aug 01 2020
    Summary

    Mailchimp is a very productive email marketing tool. It offers best in class platform to build a business marketing campaign. It increases sales and helps to build credibility with clients. I highly recommend this tool, it's one of my favorite email marketing tool.

    Positive

    Mailchimp is one of the popular and powerful email marketing tool. It offers various templates supports to customize the email interface. It gives the realtime status of email engagement. Report and email automation.

    Negative

    It worked great for me. Nothing to share about cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Engineer
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best in the bunch!

    Date: May 25 2020
    Summary

    Mailchimp is probably the best solution out there if the integration of the entire toolchain is important to you. Quite efficient for the big blogs and organizations but for individuals who just want to automate some stuff, you might find better other options.

    Positive

    - The analytics, reporting, and integration is quite flawless.
    - Variety of templates.
    - Quite generous with the amount of free usage possible.

    Negative

    - The amount of automation that can be done is limited.
    - It starts getting quite expensive once you need to expand the volume of mails beyond the free limit.

    Read More...
  • Reviewer Name: Gaurav R.
    Position: Engineer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Bulk mailing giant

    Date: May 25 2020
    Summary

    It is very impressive and promising tool. Tons of customization option available you can easily select and ready to go. For me its user interface is well designed and perfectly implemented. Due to its eye-catching templates I gained lots of clients.

    Positive

    Easy to manage bulk mail subscribers. The interface is simple and easy to understand. Auto hybrid schedule mail. Freemium plan has many useful features. Great data insights which helps you to overview your campaign.

    Negative

    Premium subscription charges are high. Customer support is not good. Not much set-up tutorial available and for beginners it's little difficult.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Business Development
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Use

    Date: Jun 04 2020
    Summary

    Works well, easy to use and would recommend for sending bulk marketing emails. It’s simple if that’s what you want.

    Positive

    It’s definitely easy to use and has your basic features of what you need. You can save and schedule or send immediately.

    Negative

    It doesn’t have as much pizzaz as Constant Contact, or as many features.

    Read More...
  • Reviewer Name: Makayla B.
    Position: Social Media Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great for email automation

    Date: Apr 14 2020
    Summary

    Overall I think that you get what you pay for. Mailchimp is definitely worth the price tag and is a great tool for any business.

    Positive

    Very user friendly and extremely effective at creating and distributing mass emails with the utmost ease.

    Negative

    It is a little pricey compared to other companies who offer the same types of services.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations and Marketing Analyst
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Place For Business Marketing

    Updated: Oct 28 2020
    Summary

    Mailchimp is my favorite email marketing hub. I'm using this solution to send promotional emails to my users. It helps to drive sales and reach users frequently. The UX is excellent.

    Positive

    - It allows customization from top to bottom.
    - Super intuitive and provides plenty of features.
    - Best option for businesses to reach their users frequently.
    - Helps to grow, increase sales and trust with the business.

    Negative

    Migration from different marketing is difficult. Subscriber list transfer is not reliable.

    Read More...
  • Reviewer Name: Harrizon R.
    Position: Technical Support Analyst
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp for the company's rapid advancement in the market

    Date: Dec 07 2020
    Summary

    Clearly, this device is a time-saving champion, as I can send mass emails quickly, with no busy base. In fact, I became aware that the use of this device made my company's calls more detailed for me and also a quick call is developed with customers, which I consider so valuable for the growth of my company.

    Positive

    It is remarkable that someone who has no practical experience in creating memorable banners and also photos for their email messages, can use this device to quickly reveal their creative layout thinking, using the innovative help of the web content workshop on this device. The best component of this device is that it allows an administrator to bring organized bulk email monitoring to a sufficient number of customers, businesses through a single automated click email advertising device.

    Negative

    Everything went very well with this device for me, but a small incentive item is that, at the same time, if I am sending a lonely message to a large number of calls, in some cases it is being considered as a robot or spam because of a lone email subject line. It would certainly be fantastic if this device really allowed us to do different topics with the same email material to be sent to mass contact.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Solution Architect ( IT )
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Reach your customers

    Date: Aug 29 2020
    Summary

    Overall Mailchimp gives you the best platform to reach out to customers using newsletters marketing.

    Positive

    Landing page designs.
    Insights of newsletter interest and analytics.
    Ads designing for Facebook.
    Subscriber contact management.

    Negative

    Reports don't deliver valuable information to me.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Operations Manager
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Marketing automation tool

    Date: Aug 21 2020
    Summary

    Mailchimp offers advanced segmentation functionality which helps a lot to segment of the target group further based on their declared details and usage pattern on the website. It has inbuilt contact management, which helps a lot managing and enlisting the contact of users. It support split testing. In all it's a great email Marketing software which offers everything from creating email to analysing the campaign.

    Positive

    Mailchimp marketing automation tool, excelling in email marketing. It is complete package built to creating effective emails sending to the target group and analysing the campaign performance. It offers drag and drop based interface email editor with plenty of pre-built templates. It is highly customisable toll, which allows to to create personalised emails for any event.

    Negative

    It is a great tool to have for email marketing and customer reactivation. No cons.

    Read More...
  • Reviewer Name: Ramesh S.
    Position: Senior Technical Support
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Prominent Email Marketing platform

    Date: Jul 16 2020
    Summary

    Mailchimp is a prominent email marketing platform. We are Mailchimp for a long time. It provides us a great platform to grow our business. It gives us the effortless experience to send and create business newsletters.

    Positive

    #1- Mailchimp also integrates with the Slack app, gives realtime updates about subscribers.
    #2- Creating a custom email design is very simple.
    #3- Reports are well described and give an idea about the current campaign.

    Negative

    #1- We had an overall positive experience with it.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: VFX Artist
    Has used product for: Free Trial
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Masterpiece of a software!

    Date: May 29 2020
    Summary

    Overall great experience i love the ease of sending mass emails and news letter without much stressing. Thanks Mailchimp!

    Positive

    Powerful and efficient in what it does!
    Free trial that lets you experience what it does and then you can decide if you want it or not.
    Good for mass emails and newsletter for starters.

    Negative

    Didn't get a lot of flexibility in the trial period which i suppose one should get to experience the software.

    Read More...
  • Reviewer Name: Sarah B.
    Position: Program Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Email and Marketing Campaign Central

    Date: Jul 17 2020
    Summary

    Mailchimp is very user friendly, and easily navigated. Once you have a template set up (with your brands fonts, colors, logo, etc.) it's even easier to create and send emails. Campaigns are tracked and provide back analytics which is invaluable.

    Positive

    Easy to use, can create custom templates, format headers and font choices for your brand, edit images in the program, compare two subject lines and how they perform, easy to segment your mailing list.

    Negative

    Could offer easier ways to customize layouts, changing spacing between blocks.

    Read More...
  • Reviewer Name: Staci J.
    Position: Market Analyst
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great Email Service

    Updated: Nov 05 2020
    Summary

    Overall, Mailchimp is easy to use and is a good deal. Makes sending mass emails simple. A great tool for our marketing team.

    Positive

    Mailchimp is simple to use, and there is an option to use it for free. Fast delivery, and easy to import contacts. It is my team's go-to for our marketing strategy.

    Negative

    Sometimes it is slow to load, but this may just be my wi-fi acting up.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Public Relations Coordinator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Drive Sales and communication

    Updated: Oct 17 2020
    Summary

    So far, we had a great experience with Mailchimp. MailChimp provides a versatile place to drive lead and sales. It also helps to deliver a message to our customers. The email gets instantly delivered and we had a 98% success rate in our marketing campaign.

    Positive

    You can send mass emails without any issues. The email layouts and customer service are great. The plans are flexible and cost-effective. It helps to drive sales and ROI of the company with very little effort. The emails layouts are mobile and desktop friendly. Campaign reports are great.

    Negative

    The email templates are pretty basic. Has very few integrations.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Customer relations and Marketing Specialist
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best and well-known platform for Email Marketing

    Updated: Nov 06 2020
    Summary

    I'm extensively using Mailchimp, it never throws any problem while using this platform. The customer support is very friendly and always available to guide you. Its plans and services are cost-effective.

    Positive

    Mailchimp is the oldest and well-known email marketing platform. It offers great email design, freedom of customization, campaign builder, ability to sort users using target-based, very informative and detailed analytics, easy to use tool and time-based schedule marketing.

    Negative

    I hate its automation function, not user friendly.

    Read More...