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What is Mailchimp?

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.

Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.

Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.

Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Pricing

Price Starts At:
$9.99 per month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Intuit Mailchimp
Date Founded:
2001
Company Location:
United States
Company Website:
www.mailchimp.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Afrikaans
Arabic
Bulgarian
Catalan
Chinese (Mandarin)
Chinese (Simplified)
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swahili
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Mailchimp Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Domain Name Registrars

DNS Service
Domain Parking
Domain Privacy
Email Hosting
Extended Expiration Protection
SSL Certificates
Web Hosting
Website Builder

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More Mailchimp Categories

  • Reviewer Name: Juliana A.
    Position: Chief Executive Officer
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great solution to create campaigns

    Date: Dec 07 2022
    Summary

    Mailchimp has been a software that has helped us keep up with sending our newsletter emails to many of our customers for a while, and it has delivered them with efficiency and keeping track of many different metrics that allow us to study the engagement of the customers in regards to our business. It has also been used to send out not only newsletter emails, but also any reminders and events that we plan throughout the year. Mailchimp has helped us make our work easier thanks to its automated services and helpful templates that make the creation of different campaigns so much easier than starting from scratch, it helps create new ideas and we are able to make more creative campaigns.

    Positive

    -Mailchimp is a software that has a very clean platform, with all the tools that are needed to provide a perfect marketing experience for the customers, studying all the metrics and figuring out ways to improve all aspects of advertising.
    -With the different templates that Mailchimp provides, it is easy to get started with creating advertising for a variety of reasons, such as welcoming new customers and showing them our different products, or keeping old customers up to date to what we are up to, discounts and new product releases.
    -Its segmentation is extremely helpful, as it comes with a wide variety of tools that allow the breaking down of different aspects of a customer in order to provide the most specific experience for them and increase sales as a result; we can create as many segments as we want and it helps to automate the process of creating campaigns and delivering them, and it also helps to understand which customers are more active within these campaigns, giving them a star rating to know which ones engage more with our newsletters. These segmentation options provide a more curated experience and save a lot of time for us as it automates a lot of settings.

    Negative

    I wish it was easier to use, at first the experience feels very difficult and it takes a while to get used to, there are many tools and it just feels very overwhelming, not knowing where to start and how to set up everything to be able to use this as the main marketing tool. It would be great if they could make their starting guides more understandable and easier to digest, that way the deployment process does not take too long and results are seen faster. Additionally, I have found issues when it comes to the emails being optimized for mobile viewing. When an email campaign has been made we customize it for it to be viewed both in desktop and mobile devices without any issues, but sometimes these settings are not saved properly and it ends up in a poor design in the mobile version, resulting in a very bad experience for leads that are opening our emails in their mobile devices; it is worth mentioning that this does not happen too often, but when it does, it is an annoying experience.

    Read More...
  • Reviewer Name: Gary D.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    For Good Designers and The Challenged Desingers

    Date: Jun 02 2021
    Summary

    It's a good quality software with a lot of value. Lot's of educational content in written form, videos and podcasts. So there's ways to learn just how you learn best. Although you can't do all of your online marketing within Mailchimp if you're advanced. They do make it easy to use which saves a lot of time and makes a person much more productive!

    Positive

    Unless you're the Michael Jordan of online marketing this software is for you! Great interface and high functionality. Mailchimp makes it super simple to build online marketing campaigns and websites. A lot of guides, tutorials and educational content to help improve marketing skills. A highly valuable vendor!

    Negative

    The software is slow to add new features and functionality that are hot trends in online activity. Instagram is seeing growing trends in activity again. The connecting you are doing with your audience on Instagram right now won't be able to connect to Mailchimp. You can send them a link but you can't connect your DM's to the communications you have already have in Mailchimp.

    Read More...
  • Reviewer Name: Liv B.
    Position: Salesperson
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp claims to be the best email marketing software

    Date: Mar 20 2021
    Summary

    Mailchimp establishes a very convenient way of working without having to waste time adding people manually, which would result in an absurd amount of time, which fortunately can be spent on other non-marketing tasks. In the area of online marketing Mailchimp meets all expectations, and is recommended for working with mass mailings related to the sale of products and services. It is also useful for notifying large masses of people about events.

    Positive

    Within Mailchimp it is possible to add lists with the contact information of thousands of people, which have been created externally on some other platform, which completely automates the operation of adding each customer you want to reach.

    Negative

    Mailchimp cannot be integrated with many current CRM services, which makes it difficult to include online customer databases in these platforms. Mailchimp does not have tools for phone calls.

    Read More...
  • Reviewer Name: Deon G.
    Position: Chief Brand Oficcer
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp has changed our marketing modality

    Date: Mar 31 2021
    Summary

    Dealing with email marketing has been one of the most tedious mechanics in the general area of marketing since the advent of internet interactions, but Mailchimp has revolutionized this thanks to the use of mass mailing movements, which are adapted to the types of customers we want to reach.

    Positive

    Within Mailchimp we can make our brand grow through different marketing strategies, mostly based on sending emails in a general way to all customer lists related to our company, so it is not necessary to send manually and individually each email.

    Negative

    There are really no problems with the platform that are noticeable enough to disrupt our work. Mailchimp has met every expectation we have in terms of ease of use when scheduling and starting to run each campaign, and it adapts well to any kind of client.

    Read More...
  • Reviewer Name: Jenay A.
    Position: Chief Experience Curator
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Keeping in Touch Made Easy

    Date: Jul 05 2021
    Summary

    Mailchimp is a great way to get started with newsletters and updates for small businesses that adds a professional look to your news.

    Positive

    I have been using Mailchimp for years to send out newsletters to my clientele. The free aspects are exactly what I need to keep in regular communication and connect with my followers. I like how simple and easy the templates make building the emails. I regularly get compliments regarding how good my emails look.

    Negative

    I wish I had a bit more editing capabilities so I could customize the look of the emails more. The logo auto-upload shrinks down my image too small.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Marketer
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great for campaigns

    Date: Feb 20 2021
    Summary

    Overall it is nice and easy to use platform for mass campaigns. it has good analytics and features to fine tune the campaign.

    Positive

    Mailchimp is a great platform for executing mass emailing campaigns. Wide selection of template and easy to use.

    Negative

    The interface needs a little work otherwise it is a nice platform.

    Read More...
  • Reviewer Name: Aaron H.
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    They seem to be good, but the pricing model is so out

    Date: Sep 21 2021
    Summary

    It's a fine service, but it's not scalable. The pricing is off as they charge per contact that you upload.

    Positive

    The shared server seemed to have a good reputation with email providers, so the messages weren't flagged as spam readily.

    Negative

    The pricing model is not scalable at all. As they charge per contact upload, if you have any significant number of people to reach out to, you'll pay far more than it's worth.

    Read More...
  • Reviewer Name: Krishna S.
    Position: Project Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Top email marketing platform for a modern workplace

    Date: Feb 23 2021
    Summary

    Mailchimp is very cheap and it's so far the best way for reaching our customers and analyzing how they are interacting with our services. We keep and manage all our contacts in this platform.

    Positive

    I can create an effective email marketing campaign in just minutes and i like the way Mailchimp integrates with Facebook page for easier monitoring and communication with our clients. I can monitor our competitors and understand how they are doing.

    Negative

    I have nothing that i dislike about Mailchimp. The developers should keep up the good work.

    Read More...
  • Reviewer Name: Daniel C.
    Position: Senior Project Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 10,000 - 19,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Create effective marketing campaigns in just minutes

    Date: Feb 17 2021
    Summary

    Marketing our products through Mailchimp has now been fast, cost-effective and flexible and we have been able to reach new customers and retain the existing. We have built meaningful relationships with our customers by sending targeted messages

    Positive

    Very helpful to the sales team in creating email marketing campaigns and sending personalized messages to customers. Mailchimp is also very effective in tracking our analytics to know how they are performing.

    Negative

    We usually upload our own templates and customize them to suit our needs because those available in Mailchimp are ready made.

    Read More...
  • Reviewer Name: Jason C.
    Position: Product Design Lead
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp claims everything we know about email marketing

    Date: Mar 29 2021
    Summary

    Mailchimp is so user friendly that we have been able to adapt very quickly to the mechanics of customization and editing of emails, so that depending on the type of customer we are going to focus on, the emails can be totally varied in design and in terms of general format.

    Positive

    Mailchimp has helped us to greatly improve our marketing performance, so now it takes less time to communicate important news or work updates, and we can monitor what happens to all the emails sent, so dividing them into folders depending on the outcome is easy.

    Negative

    Within Mailchimp the capacity of emails that can be sent per day is up to 12 thousand, which is something positive, but these 12 thousand emails can not be sent in an instant, but in waves of emails that we must configure, otherwise the platform would collapse and the results would not be the emails for our search for customers.

    Read More...
  • Reviewer Name: Victoria S.
    Position: Office Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Large-scale improvements in email marketing

    Date: Jun 10 2021
    Summary

    It has helped us streamline many processes in email usage; it saves our marketing team significant time and effort. It is a platform that is here to stay; it has many features that greatly simplify the work and allows us to do marketing in the most efficient way possible. It is an incredibly easy-to-use platform and integrates features that help streamline the creation of marketing teams, mainly email marketing; it has it all.

    Positive

    Mailchimp has changed the game rules and put everything in our favor when it comes to marketing. It has email templates, quick signups to our contact list, campaign tracking, drag, drop features, marketing task automation, among other features that make everything simpler for our team when it comes to marketing efficiently.

    Negative

    The free version is minimal and lacks many of the paid version features, which is expensive.

    Read More...
  • Reviewer Name: Andres M.
    Position: Property Sales Manager
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Generating traffic in our campaigns has never been so easy.

    Date: Mar 08 2021
    Summary

    I am very satisfied with the overall experience I have had with Mailchimp, because this marketing management platform in my company has exceeded my expectations and has become our main methodology for managing the progress of each ad campaign. In our company, we generate campaigns very often, and with the help of MailChimp we have been able to send these campaigns to our contacts or clients very often, without the recipients receiving our campaigns as spam messages. Mailchimp has a good filter that controls Spam, which allows our campaigns to be received at all times, in addition, it offers us a complete follow-up of the campaigns, to know how much traffic each one of them has generated.

    Positive

    Mailchimp is an impressive platform to be able to control Email Marketing on a large scale, and offer a quality follow-up for each of the advertising campaigns sent to each of the clients. There are several features that I liked about MailChimp, these positive features have been:

    - The monitoring of advertising campaigns is developed in real time, which helps us to be aware of the progress of each of the campaigns we send. In addition, we can see in real time how many people have accessed the campaign and how long it is until the campaign ends.
    - Creating advertising campaigns in MailChimp is completely easy, it offers a fairly simple creation system, where you can quickly add all kinds of questions, answer fields and many other things.
    - You can have a wide control of the advertising campaigns from the great application for mobile phones, it is a very complete and fluid application.

    Negative

    The free trial is one of the things that this platform should improve immediately. Currently, the free trial offers very limited access for all new users. Mailchimp does not allow you to create follow-up messages to contacts during the free trial period, in addition, it does not offer the user a real-time monitoring of the campaigns that are being developed. I consider these to be essential features to attract new users to Mailchimp, and this would make the free trial more complete and appropriate for new users. I hope you can improve this limited free trial.

    Read More...
  • Reviewer Name: Michael M.
    Position: Software Development
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Process automation that saves work and boosts our marketing

    Date: Jun 20 2021
    Summary

    It has been fundamental to realize and follow up the marketing processes we carry out daily; it proposes effective mechanisms. An efficient workflow makes the best use of digital resources and networks. It has helped us to get closer to customers and increase sales.

    Positive

    Mailchimp is a fantastic resource that has helped us to manage our marketing mechanisms more efficiently. It has excellent features and automation of various processes that make life simpler for those who exercise our organization's marketing, from sending emails to funnels, segmentation, and much more. In addition, it is a very robust marketing platform, and for questions and problems that may arise, an excellent support team is always at our disposal.

    Negative

    It is expensive but also very effective; it streamlines the work and helps to market effectively. However, we also come across a steep learning curve due to the many features; once overcome, it is abysmal the benefit that can be drawn from this tool to use any organization.

    Read More...
  • Reviewer Name: Melanie T.
    Position: Finance Assistant
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best campaign manager with integration of social networks.

    Date: Mar 05 2021
    Summary

    I thank Mailchimp for giving me an absolutely comfortable and pleasant experience. Since we started using Mailchimp, we knew that it was the right place to be able to manage all the advertising campaigns in a comfortable and simple way. This platform has provided us with a campaign creation system that is quite easy to use. Thanks to the "drag and drop" function, we have been able to create campaigns quickly, inserting new images and organizing the questions that will be in the advertising campaign very well. We are very happy with Mailchimp, since we have been able to better disseminate our campaigns, keep track of each of them in real time, and also have direct contact with the customer.

    Positive

    Mailchimp is one of the greatest platforms to control advertising impact and to be able to generate campaigns very consistently. One of the things I have liked the most about Mailchimp is its ability to monitor and evaluate the impact of each campaign. Currently Mailchimp allows me to review in real time the progress that each campaign that I have successfully sent to users has had, in this way I can know what percentage of my clients have accessed the campaign and what type of audience has been interested in the advertising sent. In addition, I love the way that Mailchimp allows me to add direct integration with my social networks, as this has helped me to be able to spread the advertising campaigns more quickly and thus acquire more activity and more traffic in our campaigns.

    Negative

    I have no complaints from Mailchimp! It has been great software for managing ad campaigns. For us, the general control of advertising campaigns has been too important a factor which has helped us grow little by little and generate higher sales thanks to advertising. We are very happy with Mailchimp and with the ability it has given us to be able to better control advertising, without any type of failures.

    Read More...
  • Reviewer Name: Julio R.
    Position: Marketing Executive Enterprise
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 500 - 999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    I have a platform to market by email.

    Date: Feb 26 2021
    Summary

    I give it the maximum use when it comes to sending newsletters, promotions, updates or other information that is provided to the user. It has also helped me to involve potential clients or any visitor to the web to keep us informed with everything related to our company.

    Positive

    I like its action per Click function that helps me better measure the behavior of my users in the face of the emails that have been sent to them, this indicator is very useful for making decisions to make changes. Its platform is very easy to understand for the new user, it has many tutorials by the community and from the platform itself. Multiple plans that adapt to the number of subscribers.

    Negative

    There is an information discrepancy in the plans when extra things are charged. Some messages tend to fall into the spam folder.

    Read More...
  • Reviewer Name: Steven K.
    Position: Serve Pastor
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    LOVE Mailchimp!

    Date: Apr 03 2021
    Summary

    I would highly recommend Mailchimp to anyone who is checking it out. It works great and is very affordable!

    Positive

    What's not to like? Easy to use, affordable, and has lots of very helpful features in it. It's a great email newsletter tool!

    Negative

    There's a little bit of a learning curve during your first few days.

    Read More...
  • Reviewer Name: Jason R.
    Position: EVP
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Cost Effective Email Marketing Campaigns

    Date: Dec 17 2021
    Summary

    I have used Mailchimp for years and it has always worked well for email campaigns. Their pricing structure is in line with other email campaign builders so you will pay more as your email lists grow.

    Positive

    Easy email campaign builder to fit you brand. There are also many pre-made templates to choose from which is a great time saver. Email flows to capture emails are easy to use and effective.

    Negative

    Price is a bit cheaper than Klaviyo, but it is still a great alternative.
    No Shopify integration.

    Read More...
  • Reviewer Name: Ross G.
    Position: Senior Account Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1,000 - 4,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent platform to start managing your email marketing

    Date: Apr 28 2021
    Summary

    With Mailchimp, we attacked and eradicated weaknesses that existed in our email marketing. Its ease of use and automation saves us significant usable time to spend on other necessary tasks within our organization. It is an excellent platform to start managing your email marketing in the best way, saving time and without generating stress. It is worth it.

    Positive

    Mailchimp is a fantastic marketing tool, its dashboards are straightforward to control, and it provides many features and a variety of useful and practical templates for creating emails. Everything within the Mailchimp platform is simple to understand and use; I love it.

    Negative

    They could provide more training material and support; some configurations are complex, which could be a problem for users.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Good to start off but moved to another as we grew

    Date: Oct 21 2021
    Summary

    Great starter email tool, easy to use and reasonable pricing for small businesses. If you have more complex needs you may want to look into other platforms instead.

    Positive

    It's a great platform to start off with, very easy to use and set up and reasonable pricing as a smaller business.

    Negative

    When we wanted to more advanced things or have better integrations it became harder to use, as a result we moved to another email platform that was more tightly integrated with Shopify.

    Read More...
  • Reviewer Name: Deborah K.
    Position: Writer
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
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    Robust program

    Date: Nov 30 2021
    Summary

    Good program with lots of features and excellent integrations and information. Interface could be better.

    Positive

    Awesome integrations and reasonably easy to use. Free usage up until 2000 subscribers is pretty much the best that's out there.

    Negative

    The interface when you are setting up your emails is too small for typing. Plus the cost after 2K subs is steep.

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