What is Mailchimp?
Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.
Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.
Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.
Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.
Pricing
Integrations
Company Facts
Product Details
Product Details
Mailchimp Categories and Features
eCommerce Marketing Software
eCommerce Software
Website Builder Software
Social Media Marketing Software
Social Media Management Software
SMS Marketing Software
Retargeting Software
Marketing Automation Software
Landing Page Builder
Email Tracking Software
Email Template Design Software
Email Marketing Software
Domain Name Registrars
Campaign Management Software
CRM Software
More Mailchimp Categories
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Great solution to create campaigns
Date: Dec 07 2022SummaryMailchimp has been a software that has helped us keep up with sending our newsletter emails to many of our customers for a while, and it has delivered them with efficiency and keeping track of many different metrics that allow us to study the engagement of the customers in regards to our business. It has also been used to send out not only newsletter emails, but also any reminders and events that we plan throughout the year. Mailchimp has helped us make our work easier thanks to its automated services and helpful templates that make the creation of different campaigns so much easier than starting from scratch, it helps create new ideas and we are able to make more creative campaigns.
Positive-Mailchimp is a software that has a very clean platform, with all the tools that are needed to provide a perfect marketing experience for the customers, studying all the metrics and figuring out ways to improve all aspects of advertising.
-With the different templates that Mailchimp provides, it is easy to get started with creating advertising for a variety of reasons, such as welcoming new customers and showing them our different products, or keeping old customers up to date to what we are up to, discounts and new product releases.
-Its segmentation is extremely helpful, as it comes with a wide variety of tools that allow the breaking down of different aspects of a customer in order to provide the most specific experience for them and increase sales as a result; we can create as many segments as we want and it helps to automate the process of creating campaigns and delivering them, and it also helps to understand which customers are more active within these campaigns, giving them a star rating to know which ones engage more with our newsletters. These segmentation options provide a more curated experience and save a lot of time for us as it automates a lot of settings.NegativeI wish it was easier to use, at first the experience feels very difficult and it takes a while to get used to, there are many tools and it just feels very overwhelming, not knowing where to start and how to set up everything to be able to use this as the main marketing tool. It would be great if they could make their starting guides more understandable and easier to digest, that way the deployment process does not take too long and results are seen faster. Additionally, I have found issues when it comes to the emails being optimized for mobile viewing. When an email campaign has been made we customize it for it to be viewed both in desktop and mobile devices without any issues, but sometimes these settings are not saved properly and it ends up in a poor design in the mobile version, resulting in a very bad experience for leads that are opening our emails in their mobile devices; it is worth mentioning that this does not happen too often, but when it does, it is an annoying experience.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
For Good Designers and The Challenged Desingers
Date: Jun 02 2021SummaryIt's a good quality software with a lot of value. Lot's of educational content in written form, videos and podcasts. So there's ways to learn just how you learn best. Although you can't do all of your online marketing within Mailchimp if you're advanced. They do make it easy to use which saves a lot of time and makes a person much more productive!
PositiveUnless you're the Michael Jordan of online marketing this software is for you! Great interface and high functionality. Mailchimp makes it super simple to build online marketing campaigns and websites. A lot of guides, tutorials and educational content to help improve marketing skills. A highly valuable vendor!
NegativeThe software is slow to add new features and functionality that are hot trends in online activity. Instagram is seeing growing trends in activity again. The connecting you are doing with your audience on Instagram right now won't be able to connect to Mailchimp. You can send them a link but you can't connect your DM's to the communications you have already have in Mailchimp.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp claims to be the best email marketing software
Date: Mar 20 2021SummaryMailchimp establishes a very convenient way of working without having to waste time adding people manually, which would result in an absurd amount of time, which fortunately can be spent on other non-marketing tasks. In the area of online marketing Mailchimp meets all expectations, and is recommended for working with mass mailings related to the sale of products and services. It is also useful for notifying large masses of people about events.
PositiveWithin Mailchimp it is possible to add lists with the contact information of thousands of people, which have been created externally on some other platform, which completely automates the operation of adding each customer you want to reach.
NegativeMailchimp cannot be integrated with many current CRM services, which makes it difficult to include online customer databases in these platforms. Mailchimp does not have tools for phone calls.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp has changed our marketing modality
Date: Mar 31 2021SummaryDealing with email marketing has been one of the most tedious mechanics in the general area of marketing since the advent of internet interactions, but Mailchimp has revolutionized this thanks to the use of mass mailing movements, which are adapted to the types of customers we want to reach.
PositiveWithin Mailchimp we can make our brand grow through different marketing strategies, mostly based on sending emails in a general way to all customer lists related to our company, so it is not necessary to send manually and individually each email.
NegativeThere are really no problems with the platform that are noticeable enough to disrupt our work. Mailchimp has met every expectation we have in terms of ease of use when scheduling and starting to run each campaign, and it adapts well to any kind of client.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Keeping in Touch Made Easy
Date: Jul 05 2021SummaryMailchimp is a great way to get started with newsletters and updates for small businesses that adds a professional look to your news.
PositiveI have been using Mailchimp for years to send out newsletters to my clientele. The free aspects are exactly what I need to keep in regular communication and connect with my followers. I like how simple and easy the templates make building the emails. I regularly get compliments regarding how good my emails look.
NegativeI wish I had a bit more editing capabilities so I could customize the look of the emails more. The logo auto-upload shrinks down my image too small.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Great for campaigns
Date: Feb 20 2021SummaryOverall it is nice and easy to use platform for mass campaigns. it has good analytics and features to fine tune the campaign.
PositiveMailchimp is a great platform for executing mass emailing campaigns. Wide selection of template and easy to use.
NegativeThe interface needs a little work otherwise it is a nice platform.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
They seem to be good, but the pricing model is so out
Date: Sep 21 2021SummaryIt's a fine service, but it's not scalable. The pricing is off as they charge per contact that you upload.
PositiveThe shared server seemed to have a good reputation with email providers, so the messages weren't flagged as spam readily.
NegativeThe pricing model is not scalable at all. As they charge per contact upload, if you have any significant number of people to reach out to, you'll pay far more than it's worth.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Top email marketing platform for a modern workplace
Date: Feb 23 2021SummaryMailchimp is very cheap and it's so far the best way for reaching our customers and analyzing how they are interacting with our services. We keep and manage all our contacts in this platform.
PositiveI can create an effective email marketing campaign in just minutes and i like the way Mailchimp integrates with Facebook page for easier monitoring and communication with our clients. I can monitor our competitors and understand how they are doing.
NegativeI have nothing that i dislike about Mailchimp. The developers should keep up the good work.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Create effective marketing campaigns in just minutes
Date: Feb 17 2021SummaryMarketing our products through Mailchimp has now been fast, cost-effective and flexible and we have been able to reach new customers and retain the existing. We have built meaningful relationships with our customers by sending targeted messages
PositiveVery helpful to the sales team in creating email marketing campaigns and sending personalized messages to customers. Mailchimp is also very effective in tracking our analytics to know how they are performing.
NegativeWe usually upload our own templates and customize them to suit our needs because those available in Mailchimp are ready made.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp claims everything we know about email marketing
Date: Mar 29 2021SummaryMailchimp is so user friendly that we have been able to adapt very quickly to the mechanics of customization and editing of emails, so that depending on the type of customer we are going to focus on, the emails can be totally varied in design and in terms of general format.
PositiveMailchimp has helped us to greatly improve our marketing performance, so now it takes less time to communicate important news or work updates, and we can monitor what happens to all the emails sent, so dividing them into folders depending on the outcome is easy.
NegativeWithin Mailchimp the capacity of emails that can be sent per day is up to 12 thousand, which is something positive, but these 12 thousand emails can not be sent in an instant, but in waves of emails that we must configure, otherwise the platform would collapse and the results would not be the emails for our search for customers.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Large-scale improvements in email marketing
Date: Jun 10 2021SummaryIt has helped us streamline many processes in email usage; it saves our marketing team significant time and effort. It is a platform that is here to stay; it has many features that greatly simplify the work and allows us to do marketing in the most efficient way possible. It is an incredibly easy-to-use platform and integrates features that help streamline the creation of marketing teams, mainly email marketing; it has it all.
PositiveMailchimp has changed the game rules and put everything in our favor when it comes to marketing. It has email templates, quick signups to our contact list, campaign tracking, drag, drop features, marketing task automation, among other features that make everything simpler for our team when it comes to marketing efficiently.
NegativeThe free version is minimal and lacks many of the paid version features, which is expensive.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Generating traffic in our campaigns has never been so easy.
Date: Mar 08 2021SummaryI am very satisfied with the overall experience I have had with Mailchimp, because this marketing management platform in my company has exceeded my expectations and has become our main methodology for managing the progress of each ad campaign. In our company, we generate campaigns very often, and with the help of MailChimp we have been able to send these campaigns to our contacts or clients very often, without the recipients receiving our campaigns as spam messages. Mailchimp has a good filter that controls Spam, which allows our campaigns to be received at all times, in addition, it offers us a complete follow-up of the campaigns, to know how much traffic each one of them has generated.
PositiveMailchimp is an impressive platform to be able to control Email Marketing on a large scale, and offer a quality follow-up for each of the advertising campaigns sent to each of the clients. There are several features that I liked about MailChimp, these positive features have been:
- The monitoring of advertising campaigns is developed in real time, which helps us to be aware of the progress of each of the campaigns we send. In addition, we can see in real time how many people have accessed the campaign and how long it is until the campaign ends.
- Creating advertising campaigns in MailChimp is completely easy, it offers a fairly simple creation system, where you can quickly add all kinds of questions, answer fields and many other things.
- You can have a wide control of the advertising campaigns from the great application for mobile phones, it is a very complete and fluid application.NegativeThe free trial is one of the things that this platform should improve immediately. Currently, the free trial offers very limited access for all new users. Mailchimp does not allow you to create follow-up messages to contacts during the free trial period, in addition, it does not offer the user a real-time monitoring of the campaigns that are being developed. I consider these to be essential features to attract new users to Mailchimp, and this would make the free trial more complete and appropriate for new users. I hope you can improve this limited free trial.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Process automation that saves work and boosts our marketing
Date: Jun 20 2021SummaryIt has been fundamental to realize and follow up the marketing processes we carry out daily; it proposes effective mechanisms. An efficient workflow makes the best use of digital resources and networks. It has helped us to get closer to customers and increase sales.
PositiveMailchimp is a fantastic resource that has helped us to manage our marketing mechanisms more efficiently. It has excellent features and automation of various processes that make life simpler for those who exercise our organization's marketing, from sending emails to funnels, segmentation, and much more. In addition, it is a very robust marketing platform, and for questions and problems that may arise, an excellent support team is always at our disposal.
NegativeIt is expensive but also very effective; it streamlines the work and helps to market effectively. However, we also come across a steep learning curve due to the many features; once overcome, it is abysmal the benefit that can be drawn from this tool to use any organization.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The best campaign manager with integration of social networks.
Date: Mar 05 2021SummaryI thank Mailchimp for giving me an absolutely comfortable and pleasant experience. Since we started using Mailchimp, we knew that it was the right place to be able to manage all the advertising campaigns in a comfortable and simple way. This platform has provided us with a campaign creation system that is quite easy to use. Thanks to the "drag and drop" function, we have been able to create campaigns quickly, inserting new images and organizing the questions that will be in the advertising campaign very well. We are very happy with Mailchimp, since we have been able to better disseminate our campaigns, keep track of each of them in real time, and also have direct contact with the customer.
PositiveMailchimp is one of the greatest platforms to control advertising impact and to be able to generate campaigns very consistently. One of the things I have liked the most about Mailchimp is its ability to monitor and evaluate the impact of each campaign. Currently Mailchimp allows me to review in real time the progress that each campaign that I have successfully sent to users has had, in this way I can know what percentage of my clients have accessed the campaign and what type of audience has been interested in the advertising sent. In addition, I love the way that Mailchimp allows me to add direct integration with my social networks, as this has helped me to be able to spread the advertising campaigns more quickly and thus acquire more activity and more traffic in our campaigns.
NegativeI have no complaints from Mailchimp! It has been great software for managing ad campaigns. For us, the general control of advertising campaigns has been too important a factor which has helped us grow little by little and generate higher sales thanks to advertising. We are very happy with Mailchimp and with the ability it has given us to be able to better control advertising, without any type of failures.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
I have a platform to market by email.
Date: Feb 26 2021SummaryI give it the maximum use when it comes to sending newsletters, promotions, updates or other information that is provided to the user. It has also helped me to involve potential clients or any visitor to the web to keep us informed with everything related to our company.
PositiveI like its action per Click function that helps me better measure the behavior of my users in the face of the emails that have been sent to them, this indicator is very useful for making decisions to make changes. Its platform is very easy to understand for the new user, it has many tutorials by the community and from the platform itself. Multiple plans that adapt to the number of subscribers.
NegativeThere is an information discrepancy in the plans when extra things are charged. Some messages tend to fall into the spam folder.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
LOVE Mailchimp!
Date: Apr 03 2021SummaryI would highly recommend Mailchimp to anyone who is checking it out. It works great and is very affordable!
PositiveWhat's not to like? Easy to use, affordable, and has lots of very helpful features in it. It's a great email newsletter tool!
NegativeThere's a little bit of a learning curve during your first few days.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Cost Effective Email Marketing Campaigns
Date: Dec 17 2021SummaryI have used Mailchimp for years and it has always worked well for email campaigns. Their pricing structure is in line with other email campaign builders so you will pay more as your email lists grow.
PositiveEasy email campaign builder to fit you brand. There are also many pre-made templates to choose from which is a great time saver. Email flows to capture emails are easy to use and effective.
NegativePrice is a bit cheaper than Klaviyo, but it is still a great alternative.
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No Shopify integration. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Excellent platform to start managing your email marketing
Date: Apr 28 2021SummaryWith Mailchimp, we attacked and eradicated weaknesses that existed in our email marketing. Its ease of use and automation saves us significant usable time to spend on other necessary tasks within our organization. It is an excellent platform to start managing your email marketing in the best way, saving time and without generating stress. It is worth it.
PositiveMailchimp is a fantastic marketing tool, its dashboards are straightforward to control, and it provides many features and a variety of useful and practical templates for creating emails. Everything within the Mailchimp platform is simple to understand and use; I love it.
NegativeThey could provide more training material and support; some configurations are complex, which could be a problem for users.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Good to start off but moved to another as we grew
Date: Oct 21 2021SummaryGreat starter email tool, easy to use and reasonable pricing for small businesses. If you have more complex needs you may want to look into other platforms instead.
PositiveIt's a great platform to start off with, very easy to use and set up and reasonable pricing as a smaller business.
NegativeWhen we wanted to more advanced things or have better integrations it became harder to use, as a result we moved to another email platform that was more tightly integrated with Shopify.
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Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Robust program
Date: Nov 30 2021SummaryGood program with lots of features and excellent integrations and information. Interface could be better.
PositiveAwesome integrations and reasonably easy to use. Free usage up until 2000 subscribers is pretty much the best that's out there.
NegativeThe interface when you are setting up your emails is too small for typing. Plus the cost after 2K subs is steep.
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