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What is Mailchimp?

Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.

Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.

Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.

Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.

Pricing

Price Starts At:
$9.99 per month
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
Intuit Mailchimp
Date Founded:
2001
Company Location:
United States
Company Website:
www.mailchimp.com
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Product Details

Deployment
SaaS
iPhone
iPad
Android
Training Options
Documentation Hub
Online Training
Support
Standard Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
Afrikaans
Arabic
Bulgarian
Catalan
Chinese (Mandarin)
Chinese (Simplified)
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Norwegian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swahili
Swedish
Thai
Turkish
Ukrainian
Vietnamese
View All

Mailchimp Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Software

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Social Media Marketing Software

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Software

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

SMS Marketing Software

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Retargeting Software

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Tracking Software

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Domain Name Registrars

DNS Service
Domain Parking
Domain Privacy
Email Hosting
Extended Expiration Protection
SSL Certificates
Web Hosting
Website Builder

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More Mailchimp Categories

Mailchimp Customer Reviews

Write a Review
  • Reviewer Name: Rhea S.
    Position: Intern
    Has used product for: Less than 6 months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Mailchimp Review

    Date: May 23 2020
    Summary

    Overall, this software is very user friendly and for beginners, it is easy to learn but since it's not integrated with Shopify it makes the software less convenient.

    Positive

    The templates are very basic and it's very user friendly for someone that is just getting started off with email newsletters.

    Negative

    I use email for my e-commerce business, and Mailchimp recently lost its integration with Shopify, which makes this platform lose its appeal for me.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Manager of Organizational Development
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best option for business newsletters

    Updated: Oct 07 2020
    Summary

    Amazing! We have been using Mailchimp for a long time, never faced any problem. The communication between organization and clients is just amazing. You will love this email marketing, go without hesitation.

    Positive

    It is very easy to create a custom email design and subscriber list. The data migration is easy, in case you want to migrate. The campaign email never gets marked as spam. The communication with every clients made very simple.

    Negative

    Genuinely we are very much happy with this software.

    Read More...
  • Reviewer Name: Saumaya S.
    Position: Chief Executive Officer
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Gold marketing formula

    Date: May 26 2020
    Summary

    This software makes high volume email very easy and simple. it gives you ability to check many analytics and helps you to point out what's good or bad with your marketing. I can easily join with my clients using excellent live chat option and help them out. Mailchimp is the complete well packaged tool it makes my marketing experience even better.

    Positive

    Return of investment tracking capability. Easy to manage subscribers and templates. Best way to target using audience using their behavior and geo tag. Best way to send high volume emails. Excellent live chat supporting system.

    Negative

    No search engine optimization added. There is no bucket testing feature.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Data analyst
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Free plan Email marketing platform

    Date: Aug 19 2020
    Summary

    It's a beneficial tool for email marketing. Overall I use MailChimp for my business marketing to send weekly emails to my users. Currently, I'm using the free plan and that's enough for my email messages to send. I highly recommend if you are searching for best and free email marketing platform.

    Positive

    Here are the things I liked about MailChimp.
    1- Free plan offers everything required for small businesses.
    2- Email analytics are great.
    3- Custom e-mail designing and auto-scheduling feature.
    4- Instant email delivery, great server.

    Negative

    No cons to share. Overall outstanding tool for me.

    Read More...
  • Reviewer Name: Hope M.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    It is the Bananas!!

    Date: May 06 2020
    Summary

    It has been a good experience. It works every time and it is nice to get the reports on a timely basis.

    Positive

    Mailchimp makes my job easier! I love being able to add email addresses with ease. And scheduling a post in advance is great!

    Negative

    I wish the listing of a category was in alphabetical order.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Project Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Makes your email marketing super attractive

    Date: Oct 31 2020
    Summary

    Mailchimp is a leading platform in email marketing. I like its ability to send automated and scheduled emails. The overall performance of Mailchimp gives me fiction less experience.

    Positive

    My favorite thing about Mailchimp is it's super attractive templates, It makes every campaign unique and attractive. Mailchimp allows limitless customization in the campaign and its designs. The analytical data it provides are informational.

    Negative

    I'm pretty happy with Mailchimp. Love the ease. No con.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Software Engineer Director
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Takes email marketing to a new level

    Updated: Aug 21 2020
    Summary

    Mailchimp turns our business sales and marketing in the right direction. It basically provides everything for our marketing team to drive and generate leads. It's a very easy and flexible platform.

    Positive

    Takes our email marketing to a new level.
    Accurate graphical reports. Makes it easy to understand user trends.
    Survey and Form integrations. Which makes marketing practical.
    Automated emailing. It saves time.

    Negative

    No cons are available. It works perfectly in our usage.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Software Engineer
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 5,000 - 9,999
    Feature Set
    Layout
    Ease Of Use
    Cost
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great for email marketing

    Date: Aug 27 2020
    Summary

    Mailchimp is a good email marketing service which provides free to use account for small businesses.

    Positive

    Easy to learn.
    Templates to use for email campaigns.
    Analytics feature for better targeting.
    Free usage account.

    Negative

    It doesn't allow affiliate marketing which is a big part of online marketing nowadays.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Senior Consultant
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    The best option for Email Marketing

    Date: Nov 10 2020
    Summary

    After using it for the long term, I can say it's a very easy to use and effective platform. Overall, Mailchimp is a great option for every user's who want a cost effective or freemium email marketing platform.

    Positive

    On the positive side, Mailchimp is an easily manageable email marketing tool. Its segmentation component gives the power in hands to target best and potential users for a better and visible response. Zero complexness, the new user can easily use this platform.

    Negative

    The insights are really helpful in my usage. No other cons.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Technical architect
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    An efficient email marketing

    Updated: Oct 23 2020
    Summary

    Overall, Mailchimp offered us a cost-effective platform to send unrestricted newsletters with great customizations and customer segment targeting. I appreciate its analytics data which provides great information.

    Positive

    MailChimp brings leads and deeper relationships with customers. It completely allows us to customize the UI and banners for campaign emails. In terms of accuracy and information of analytics, it provides always stays ahead of any of its competitors. It makes it super easy to send campaigns and promotional emails.

    Negative

    The emails are sometimes marked as spam if we try to send multiple emails.

    Read More...