What is Mailchimp?
Mailchimp, a prominent marketing automation platform, boasts a user base of over 11 million worldwide. The platform offers AI-driven insights and content generation tools that enable businesses to tailor their email and SMS communications specifically for each customer. With an impressive 99% delivery rate and more than 300 integrations, Mailchimp empowers organizations to maintain strong connections with their clientele while fostering repeat business and enhancing brand loyalty—effortlessly fitting within existing workflows.
Prominent companies such as TEDTalks, Shutterstock, Boston Market, and Nikon India utilize Mailchimp to elevate their email marketing efforts and drive revenue. Its user-friendly design distinguishes the platform, making it accessible to both tech-savvy users and those less familiar with technology.
Since its inception in 2001, Mailchimp has experienced remarkable growth, establishing itself as a leading global marketing automation provider with offices located in cities like Atlanta, Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. The platform is dedicated to offering an exceptional and tailored user experience.
Recently, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), a well-known global financial technology company, marking a new chapter in its evolution and promising even further enhancements to its services. This acquisition is expected to expand Mailchimp's capabilities and reach, providing even more value to its diverse user base.
Pricing
Integrations
Company Facts
Product Details
Product Details
Mailchimp Categories and Features
eCommerce Marketing Software
eCommerce Software
Website Builder Software
Social Media Marketing Software
Social Media Management Software
SMS Marketing Software
Retargeting Software
Marketing Automation Software
Landing Page Builder
Email Tracking Software
Email Template Design Software
Email Marketing Software
Domain Name Registrars
Campaign Management Software
CRM Software
More Mailchimp Categories
-
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp empowers businesses.
Date: Dec 03 2020SummaryMailchimp is great it has so many features that it can rule the email marketing sector easily. Mailchimp now also provides domain and website hosting services, website building services, and also CRM features.
PositiveHighly flexible prices and pricing options. Has a workable free-tier option available. A full-featured marketing platform, Powerful and efficient automation tool options available. Very easily integrated with third-party services.
NegativeThere are no major cons but reporting functionality can be improved.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
The perfect Email Marketing service
Date: May 24 2020SummaryMailChimp is the ideal solution to manage email communication with subscribers and customers. User Friendly interface and customizable templates makes it even more effective.
PositiveForever free account good for small businesses.
Trusted mail service.
Email Analytics provide useful insight.
Large library of pre-designed templates.NegativeCustomer service not available over phone.
Read More...
Affiliate marketing is prohibited. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Ideal marketing platform for beginners
Updated: Nov 02 2020SummaryOverall, Mailchimp is a great performing email marketing platform. The functionally it provides to your fingertips is excellent. I enjoyed this platform.
PositiveMailchimp is an ideal tool for beginners and startups to grow their business. The ability of segmentation it enables, always keeps you ahead. Mailchimp cuts down expensive marketing into cheap and effective. The insights it gives are very much informative.
NegativeThis platform gives me everything for my marketing.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Helps to Strengthen customer relationship
Date: Jul 18 2020SummaryTo strengthen the customer relationship email marketing is the best option for any size of business. For this MailChimp is the best email marketing tool to send bulk emails with customization of email layouts.
PositiveBoosts sales and strengthen customer relationships.
Easy for Instant and bulk email sending ,
Personalized and customized email.
Campaign analytics and reports are instructive.NegativeIn my usage, I never encountered any problem with it.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Best email solution out there
Date: Sep 28 2020SummaryOverall, extremely positive. Working in other email providers can be frustrating and I always use Mailchimp as a reference point of how it should be.
PositiveFor a small business, and for anyone with little email marketing experience, Mailchimp takes the heavy lifting out of it. It's almost too easy to use and set up, and allows you to pretty much drag and drop anything and for it to look very professional.
NegativeI didn't like that they are expanding to do ads and landing pages, both of which are probably great solutions, but I felt like they should have just focused on email which they were really great at.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp Makes Marketing Easy
Date: Oct 14 2020SummaryIf you don’t have a big budget for marketing and want a simple, convenient platform, Mailchimp offers a robust product that can get you up-and-running the same day you set up an account. With so many features, it also makes for a professional, single software solution for most small to medium businesses. If you’re tech savvy, you can upload HTML email templates and Integrate Google Analytics into your Mailchimp account for more seamless branding experience and data collection.
PositiveMailchimp offers a bunch of features for free, including email, surveys, forms, and landing pages/micro websites. Having Mailchimp is like having five or six software products in one. Plus, it’s a relatively straightforward process to upload contact lists, set up email or newsletter templates, build surveys and more. Plus, the analytics make it easy to report on your marketing efforts.
NegativeSome of nicer email and newsletter templates require a paid account. Sometimes the drag-and-drop email editor is glitchy, requiring multiple attempts to drop elements in the correct place or getting font and spacing to look just the way you want it.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Game-Changer for Email Marketing
Date: May 15 2020SummaryMailchimp has become one of my primary tools in my sales strategy as it allows for the design, automated sending and analytic review of all of my email marketing efforts. The process of inputting my subscriber list was as easy as uploading an Excel document and I love how Mailchimp provides fantastic analytic tools to see how successful your marketing efforts are. Additionally, the software allows you to see which customers interact with your email the most (how many times they viewed the message, your click-through percentages, when they last looked/opened the email). Would recommend utilizing Mailchimp's services for any sales professionals that have a large rolodex of accounts that they target and communicate with on a daily/weekly basis!
PositiveMailchimp is user friendly and super helpful in implementing email marketing strategies. Simple and inexpensive enough to where any Sales Employee can add Mailchimp's services into their sales strategy (and see great rewards from using it)! Allows users to manage their subscriber lists, send segmented emails, automate re-sends and follow up emails, and the option for targeted paper marketing such as flyers/postcards.
NegativeA basic understanding of how to set up a landing page, design marketing emails, and/or marketing copywriting is needed to take this software to its full potential.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
MailChimp is a winner!
Date: May 23 2020SummaryMailchimp is a must have email solution if you have a large contact list or are hoping to develop one. The time saving aspect of this software alone makes it worth the time spent learning it.
PositiveI absolutely love how much time Mailchimp saves for me and my coworkers. The leads Mailchimp provides are priceless and the customer service can't be beat.
NegativeI'd have to say if there's anything not to like about Mailchimp is that it can take a little getting used to. However anything new will take some getting used to and this is one of the easier software programs I've learned.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp works extremely well, very customizable.
Date: May 27 2020SummaryI liked MailChimp quite a bit.
I have used them to send out occasional newsletters to family and friends updating everybody on the creative art, video, and indie game projects I have underway, and it works well for formatting (really nice) polished emails and sending them off to a few dozen connections in one scheduled batch. Interface is clean, features are thorough enough without being overwhelming. Again, MailChimp is a good email list system.PositiveThe Mailchimp system is user friendly, available for free (up to a certain scale, anyway) and it's super convenient.
Flinging your email, as MailChimp calls it, is simple to do and the email structure is super customizable.
Maybe one of the best features? All emails are sent as scheduled individually so even though it's all being sent out to an email list, it seems to the recipient as if it was written just to them, and that's nice, especially since it minimizes the odds that the message will end up accidentally lost in a spam folder.NegativeI found the setup of different mailing lists and later recombining them into one big list containing sublists, a bit irksome, but that was mainly due to the fact that I organized things poorly at the start and made some bad decisions in setup.
Read More...
In no way was that a deal breaker, it was my own moment of stupidity, but maybe MailChimp could have made the best and most efficient organizational scheme a bit more clear cut from the start. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Mailchimp Keeps Getting Better
Date: Oct 23 2020SummaryMailchimp is great and has a lot of systems that it integrates with (except Shopify). The automation and segmentation components are always improving and so is the email builder. Mailchimp is always one of my recommended technology stack products.
PositiveHonestly, I didn’t always love Mailchimp because I felt that segmenting and automation needed some work (it’s because of the Infusionsoft & Salesforce background in me). But, MailChimp has come a long ways and allows for those just getting started with corporate email tools to get in for free and allows techies like me to push the limits of email marketing and automation without breaking the bank.
NegativeMailchimp has started to charge for multiple users. I just find this annoying and wish that continued to be a free part of the package.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy to Use, Has a lot of Options
Date: May 27 2020SummaryOverall, Mailchimp is a good product for what we need it to do. Their pricing is fair for our list size and they have easy-to-read metrics. I just wish they would fix their payment portal and make their designer more robust.
PositiveWe have been using Mailchimp for over 4 years now and are very impressed. It is very easy to add subscribers individually or through mass-import. Designing emails is very easy. We use an external design program and import those into MailChimp. Scheduling campaigns is easy and their metrics are easy to analyze. Overall, an excellent product!
NegativeOur payment gets kicked back every month because their portal to pay online does not have a place to type in your CVV code. This is very inconvenient, but not a dealbreaker. I wish their designer was more robust. If you use their designer to build email campaigns, you are very limited to the fonts/style that can be used. This is why we use an external program and import our designs.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Industry leader for small - medium businesses
Date: Nov 03 2020SummaryWhile some other platforms offer more features, none are as easy to use as Mailchimp, particularly with out of the box templates.
PositiveDoes everything you could reasonably hope for, and does it quickly and easily. Does a a great job introducing new users to the world of email marketing with minimal effort. Pricing is great!
NegativeMarketing automation features could offer a little more, but will do just fine for most users.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Best mailing tool
Date: Nov 11 2020SummaryThe pros far outweigh the cons. Easily one of the best, if not the best mass mailing solutions out there.
PositiveThe mails are well sent and not marked as spam.
Great way to design email.
Loads of customization options.
Can sort users according to needs.NegativeThe automation of mailing has a little non newbie friendly approach.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Prodigious option for new commercial
Date: May 27 2020SummaryI use it to have a planned output in terms of info via mail and online marketing. Also, it lets me to keep my communications unified and real.
PositiveMailchimp permits me to simply import my contact list, free of cost, That’s why, I like it so much. Also, it is slightly expensive in compare with others.
NegativeAt recent past, they updated their version and it created confusion regarding its previous commands.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
An extremely interesting advertising software program
Date: Nov 30 2020SummaryMailchimp is an extremely simple email marketing and advertising software program, you can easily get started and also start doing email advertising and marketing. In addition, you can use your automation to send welcome messages to customers, send appropriate messages based on the customer’s habits and also improve your email advertising initiative.
PositiveWith Mailchimp, you can develop touchdown web pages to capture leads, gather emails quickly too if you don't have a website, and interact much better with your target market. With your analysis, you can evaluate how your email performs, understand your bounce prices conveniently, and also examine various variables, such as headers, as well as calls to activity key settings, to see what works best.
NegativeIf you’re not familiar with it, it may take some time to discover it or lay out email checklists, different email projects, and so on, if many individuals are unsubscribing or if you is receiving a large amount of spam or problem emails, Mailchimp will immediately suspend your account without offering any kind of caution. Producing your own layouts can take a lot of your time. You cannot send email to multiple customer lists simultaneously.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Works well
Date: Apr 28 2020SummaryIt's a good tool and would suggest their free tier especially for someone needing something simple to use.
PositiveEasy way for business owners to manage their own email campaigns or have an agency run it for them.
NegativeIt is confusing to set up lists and they have their own terms which make it confusing.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
A Professional Email Marketing Experience
Date: May 24 2020SummaryIf you a looking for a tool to add to your marketing campaign, look no further than Mailchimp. Setup is a breeze and you are running in no time. It has everything you need on the interface so your marketing campaign is all set to go.
PositiveThis is the marketing software I been searching for many years and this is Mailchimp. It has tremendously helped my marketing campaigns and gain a wide audience. The process is very simple, all you have to do is upload your email list and set up automation and you are all done. Everything is simple and the interface is very well designed. This tool has greatly kept our business audience contacted about news and offerings that can help our customers and partners.
NegativeThere is not much customization that you can do on the platform and support can sometimes be very unresponsive if you make a mistake, but at the end everything works out fine and we are mostly happy.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Great for e-commerce
Date: May 23 2020SummaryMailchimp is a wonderful email campaign platform. I am currently utilizing the free version, going on for 7 months so far.
Positive- Mailchimp makes life so much easier.
- Contact list creation - this is a real strength because I can either enter individuals separately or from a database or Excel spreadsheet.
- Easily schedule e-mail blasts for clients.Negative- High-cost subscription.
Read More...
- Limited email automation. -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
PLAN, IMPLEMENT, SHOOT THE EMAILS
Date: Jun 23 2020SummaryMailchimp is one in all pack for your email marketing needs, It saves all the Opt in emails by itself. The Analytics option is very powerful in itself, shows many a thing like, Email opening rate the demographic division of Target group. Link opening rate and may more to list. It has spam checker with factors in many aspect so that your email does.t lands-up in spam. It has its own inventory of free Images and gifs which i uses in emails to make it more attractive.
Positive1. Effortlessly Saves up-to date Correspondence.
2. It helps a lot to me during the Planning phase with its many in-buit analytics.
3. Spam checker feature ensure your send mail doesn't lands up in Spam box.
4. Has its own library of free Images and gifs to be used in emails.
5. Highly practical Email unsubscribe email flow.
6. The free version also includes many important features.NegativeIt's really good. The free version also includes many features which even the peers don't have in Paid version. No complain at all.
Read More... -
Would you Recommend to Others?1 2 3 4 5 6 7 8 9 10
Easy to create personalized emails and integrate with social media platforms.
Date: Jul 08 2020SummaryMore user friendly with great customer support.
Helps to improve sales in the company.
Reports are brilliant and easy to use.
Integration is more effective.PositiveIntegration with social media platforms makes marketing easy.
Reliable with email marketing.
Helps to create personalized emails.
Great interface.NegativeI did not get anything to complain about the software.
Read More...