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What is Nutshell?

Managing your CRM shouldn't be a source of anxiety.

Nutshell serves as a comprehensive platform for CRM, sales automation, and email marketing, designed to aid B2B organizations in collaborating effectively to secure more deals.

User-friendly yet robust enough to meet the needs of any business, Nutshell is tailored for teams looking to eliminate the hassle of juggling multiple sales and marketing tools, without incurring the cost of a full-time administrator to manage their software ecosystem.

Every subscription to Nutshell comes with unlimited data storage, customizable reporting options, complimentary assistance for data migration, and outstanding live support, all at a budget-friendly price.

It seamlessly integrates with the software that small businesses are already familiar with, such as Google Workspace, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Additionally, Nutshell provides dedicated mobile applications for both iPhone and Android users.

As a prominent CRM solution for small businesses with a vast global customer base, Nutshell is perfectly suited for any B2B enterprise that prioritizes relationship-building, including sectors like manufacturing, professional services, technology, wholesale, and non-profit organizations.

Explore what Nutshell has to offer—you might just find the perfect partner for your business growth journey.

Pricing

Price Starts At:
$13.00/month/user
Price Overview:
Nutshell Sales: From $13/user per month.

Nutshell Marketing: Pricing based on # of marketable contacts, starting at $5/month.

Nutshell Engagement: $16 per user per month
Free Trial Offered?:
Yes

Integrations

Offers API?:
Yes, Nutshell provides an API

Screenshots and Video

Company Facts

Company Name:
Nutshell
Date Founded:
2009
Company Location:
United States
Company Website:
www.nutshell.com
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Product Details

Deployment
SaaS
iPhone
Android
Training Options
Documentation Hub
Online Training
Webinars
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
1-10
11-50
51-200
201-500
501-1000
1001-5000
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Nutshell Categories and Features

Sales Tracking Software

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

Sales Force Automation Software

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Engagement Software

CRM Integration
Call Scripts / Call Steps
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Sales / Voice Dialer
Sales Automation
Search
Task Management
Templates
Workflow Management

Sales Enablement Software

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Analytics Software

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Online Form Builders

Artificial Intelligence
Assign Roles / Permissions
Collaboration Tools
Conversational Forms
Data Tables
Drag & Drop / No Code
Export to PDF
HIPAA Compliant
Import Existing Forms
Mobile Forms
Offline Forms
Pre-made Templates
Quizzes / Questionnaires
Reporting / Data Visualization
Signup Forms
Surveys

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Lead Management Software

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Inside Sales Software

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Contact Management Software

Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration

Construction CRM Software

Client Tracking
Contract Management
Forecasting
Project Management
Quote Management
Sales Management
Scheduling
Time Management

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

More Nutshell Categories

  • Reviewer Name: A Verified Reviewer
    Position: Director of Sales
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great CRM and support

    Date: Apr 30 2022
    Summary

    We've been using NS for several years and have always been pleased. Perhaps it's my line of work, but compared to other solutions, we found the UI to be much more intuitive and "friendly". A well thought-out app.

    Positive

    - Pleasant and inviting UI: encourages all team members to use the app as intended (even new team members)
    - Feature rich: all necessary features needed for our purposes
    - Integrates with Google suite
    - Strong and prompt support

    Negative

    - Gmail gives ability to undo a sent email and also pre-schedule an email. Would be nice for NS to follow suit
    - If you need to move an appointment from one month to another, rather than select the day of the week, you need to first select the month then the date (scraping bottom of barrel for that con)

    Read More...
  • Reviewer Name: Ethan W.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nutshell in a Nutshell!

    Date: Apr 13 2022
    Summary

    My personal experience with Nutshell has been almost exclusively positive. A fantastic budget CRM. With all of the information and customization options available, Nutshell definitely goes toe to toe with some of the big name CRM's - while still remaining affordable.

    Positive

    - Easy, customizable dashboard
    - Ease of access / user interface
    - Thorough date fields, allowing you to track ample information
    - Pricing is excellent

    Negative

    Mobile site & app aren't as up-to-date as they could be, however, excited to see any updates!

    Read More...
  • Reviewer Name: Steve M.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Kept Secret in CRM

    Date: Apr 12 2022
    Summary

    Back in the day I was a Salesforce customer. I would recommend this to anyone looking to start out new with or simplify their CRM.

    Positive

    Nutshell has a really good user friendly layout and great customer service! Wufoo integration is great. Email onboard is really good. Plays very nicely with GSuite as well.

    Negative

    Would like to see a better quoting integration other than PandaDoc. Also would like to see a QuickBooks interface of some sorts. Those are wish list items. There isn't much not to like about Nutshell.

    Read More...
  • Reviewer Name: Greg T.
    Position: Owner
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Love Nutshell

    Date: Apr 13 2022
    Summary

    Nutshell has been my favorite CRM for a while now. I love the ease of use and the features are just what I needed to take the next step with my business. I'm ready to take another step, so I need Nutshell to keep improving. More marketing features are an exciting part of the journey. I look forward to seeing what you come up with. Text campaigns would be great.

    Positive

    Pipelines are easy to build and improve our business flow. the audience and broadcast features are very helpful to me.

    Negative

    No text campaign functionality. Audiences don't grow organically. it's a manual set up each time.

    Read More...
  • Reviewer Name: Seth G.
    Position: Managing Director, Deal Origination
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Incredibly Easy to Use

    Date: Apr 11 2022
    Summary

    I typically add items to the system at least weekly and love the fact you can categorize several different ways and therefore can pull up lists or groupings of folks when we need them for possible investments. I am happy to be a resource for folks that want to learn more.

    Positive

    Extremely Functional.
    Flexible.
    Good Customer Service.
    Less expensive than most systems.
    Several ways to categorize.

    Negative

    I haven't found one other than we have a limited number of folks from our team using it. Those that do find it helpful.

    Read More...
  • Reviewer Name: Randy W.
    Position: President
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nutshell

    Date: Apr 22 2022
    Summary

    Great company and systems work well. easy to use and learn. Overall, once the system is learned it does become a very effective program. The change over from Highrise was complicated by Highrise and the staff did sort it out at Nutshell and made it work. Great people to work with.

    Positive

    The site is one of the best for CMS. Easy to use, and real people to answer questions if needed. The letter campaigns available have worked well. The creation of new letters, once one learns the system are easy to create and effective.

    Negative

    The price is steep. What they need is a middle plateau level. $60/mo. is reasonable. There are some hidden items that need to be clicked that are not intuitive from the my standpoint.

    Read More...
  • Reviewer Name: Dakota W.
    Position: BD Associate
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nutshell is Simple and Efficient

    Date: Apr 13 2022
    Summary

    I am a BD Associate and love using Nutshell because it is simple and efficient. The customer support is also really helpful and they are always pushing the envelope with new features.

    Positive

    - Efficient layout and buttons
    - Integrations with other apps
    - Great customer support
    - Well priced

    Negative

    - Some technical glitches from time to time
    - Can't think of anything else to be honest

    Read More...
  • Reviewer Name: Jason S.
    Position: Senior VP
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nutshell Review - Rockfarm

    Date: Apr 18 2022
    Summary

    I researched Nutshell out of 10 competitors and found their product was priced competitively, giving us all the features we needed.

    Positive

    - Staff responds in a timely fashion
    - CRM Drip Campaign is second to none
    - Our outlook integration was established seamlessly

    Negative

    - Bulk drip campaigns are not an option directly through Nutshell, but possible through a third party linked to Nutshell.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Sales
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect for our business.

    Date: Apr 25 2022
    Summary

    We have been using Nutshell for two years and it has been perfect for us! It keeps things organized, documents/information is easily accessible and keeps track of client interactions and sales pipeline. They are always striving to make things more convenient for the client and their customer service is top notch!!

    Positive

    1. Love how emails can automatically connect from your Gmail to Nutshell.

    2. Merge documents for client's signatures.

    3. Track sales.

    4. Integrate with Quickbooks.

    5. Attach files and pictures.

    Negative

    1. Wish we could text/set up texting reminders straight from the lead/contact.

    2. Wish Nutshell would automatically download pictures from a link and attach to the lead.

    Read More...
  • Reviewer Name: Justin Z.
    Position: Consultant + Contractor
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent UI and logical design = capable CRM for small business

    Date: Apr 12 2022
    Summary

    I've tried several other CRMs and this is the one I recommend in a consulting/contracting role for my clients.

    Positive

    Fields that auto-categorize copy/paste content. Multiple views based on searches. Easy setup. Great customer support [typically instantly through the apps chat function].

    Negative

    Segmenting lists can be tricky/limiting. Some filters do not function on in all search/sort scenarios.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Associate Director of School Relations
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Nutshell

    Date: Apr 19 2022
    Summary

    Nutshell has been a great resource for our small but growing company. Set up and customization has been extremely easy as Nutshell's support team is great at what they do. Although we have encountered some limitations within Nutshell, we have been able to effectively work around them to accomplish our goals. The price, the plug-and-play nature of the CRM, and the support we have experienced have made Nutshell a great option for us at this stage of our organizational journey.

    Positive

    -Reasonable price
    -Malleable for our company's purposes
    -User friendly
    -Nutshell Marketing is great for keeping everything in-house and is comparable to similar systems
    -Always improving offerings

    Negative

    -Reporting capabilities are mediocre
    -File exports for multiple-choice custom fields are messy
    -Task scheduling/rescheduling is limited to predetermined days where a calendar would be nice
    -As an admin, I do not have a granular enough ability to limit other users' access. It is all or nothing.

    Read More...
  • Reviewer Name: Karissa F.
    Position: Client Success
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great tool for small businesses

    Date: Apr 25 2022
    Summary

    Overall, I would recommend it for smaller businesses. I am unable to speak to the level of complexity that nutshell accommodates, as we use it for its most basic features and functions. It is great for tracking our network/people and our favorite feature is the ability to tag individuals.

    Positive

    We love the tagging feature to help organize and keep track of our contacts. Everything is fairly straightforward and easy to use with intuitive UX/UI. We also like the task and note feature for individual contacts. Building out emails was easy enough and the design was nice and the templates were easy to use.

    Negative

    Wish there was a field for inputing birthdays as we are a high touch, personal business - maybe I am missing it? The email feature could be slightly improved (speaking from only using it a couple of times) - our main issue was that we had multiple contacts who never received the emails. When we used other email platforms, these same contacts did receive the emails.

    Read More...
  • Reviewer Name: Elana F.
    Position: Controller
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Hands above the other CRMs

    Date: Apr 25 2022
    Summary

    It's a complete CRM and I can use it to create different pipelines for different projects for different customers.

    Positive

    I love the fact that the Screen is easy to use. I have tried other platforms and this one is by far the best.

    Negative

    I have been using Nutshell for a while, and i love that it is customizable for my platform.

    Read More...
  • Reviewer Name: Sean Y.
    Position: Outside Sales
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    A Flexible CRM That's Actually Relevant to Sales People

    Date: Apr 13 2022
    Summary

    At our branch, we like to joke that some of our team don't like it when someone "moves their cheese" (i.e. changes things). Every team has some degree of this and it's a significant roadblock to the use of CRM packages. Perhaps the best way I can describe our experience with Nutshell is to say that even our most change-averse team members have come around quickly and easily and now use it happily.

    Positive

    CRM tools have always felt and worked out more like reporting tools for corporate leadership at the top of sales organizations. Nutshell is the exact opposite. It's given our team a platform to support day-to-day sales work on an individual and team basis. Well over a year in, we're still discovering new ways to benefit from the ease of use and flexibility in Nutshell's design.

    Negative

    The reporting tools aren't perfect for our team but we're learning more and more about how to capture and review the data we need. (In fairness, this may be more of a user problem.)

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Client Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great CRM tool

    Date: Apr 22 2022
    Summary

    Overall, I love Nutshell. Our company has used this as our CRM for over five years. It's great when you don't need heavy analytics for managing your customer pipeline. Great interface and simplicity for all aspects. Intuitive to use.

    Positive

    Ease of Use.
    Cloud Based.
    Integrates well with a few other applications that our company utilizes. Very good for sales pipeline management.

    Negative

    A few features that could be added. Customer support is ok but for the price it is fine. There is a slight lag when entering data but that might be on our end.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Project Manager
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to use with free training

    Date: Apr 14 2022
    Summary

    We have had the service for a few years and are very happy with it. The Nutshell team has been very responsive to our needs.

    Positive

    We have used Nutshell for a few years now. It has made our marketing so much easier. We have everything in one place now which has made our team more productive than ever. We love the occasional training classes and all of the extra help they provide. We always talk to real people on the phone and online meeting spaces.

    Negative

    Nothing I can think of. The recent updates with mailing through Nutshell took all the cons away.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Business Development
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Small business crm certified

    Date: Apr 20 2022
    Summary

    Overall, we are very happy with Nutshell. The team helped us integrate our database as well as answer many questions. The integration with PandaDoc has been a great way to organize our proposals/estimates to open leads and drive sales and revenue.

    Positive

    -dashboard is clean
    -customizable
    -easy interface
    -customer service is helpful
    -reporting is easy to use
    -analytics are spot on

    Negative

    -rearranging steps in a stage isn’t feasible yet
    -if there are multiple open leads with the same client, emails can get jumbled

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Regional Sales Manager
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Everything I need....

    Date: Apr 14 2022
    Summary

    The key to a successful CRM is adoption. Nutshell is fast, sleek and well thought out. Its effortless workflow makes it easy to integrate into the daily routine of our sales team. It has become an indispensable part of my day to day work responsibilities.

    Positive

    The overall workflow is easy and efficient. The attention to detail is apparent in just about everything I do. A great example is the integration between the mobile and desktop apps. If I search a customer on my mobile device and switch back to my desktop, that same account is what I see. Customization is also very powerful. It's also a very agile program which is important for a cloud based application.

    Negative

    I'd like to see more functionality with the map. Navigation, trip optimization and more sales data visualizations would be great. It would be nice to have the ability to assign territories to sales people and vendors.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Student Program Manager
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Lot Of Great Features and Innovations; A Few Glitches To Work Out

    Date: Apr 13 2022
    Summary

    Overall, I like Nutshell but am often nervous when I send broadcasts and have had repeated issues with glitches on the broadcast side of Nutshell. Additionally, it isn't always straight forward the best way to implement companies into the mix of tags, leads, and audiences in terms of a funnel and the number of tag options is sometimes confusing. There are definitely aspects of Nutshell that are answering issues users have with other CRMs but it still falls behind its major competition in terms of ease of use and amount of glitches that still need worked through.

    Positive

    Nutshell offers A lot of diverse and intuitive ways to funnel and categorize clients, send broadcasts, and automate work. The fact that Nutshell now has their own forms is huge because products like Zapier are a glitchy pain in the butt. That being said, a CRM like InfusionSoft or Salesforce both have easier pipelines and more straightforward lead tracking; literally allowing you to move people from box to box like a you're in a child's computer game which is simpler than Nutshell's system.

    Negative

    The Broadcast options are behind competitors for sure and glitch way more. If nutshell wants people to use them as their wholistic one stop CRM shop, they need to create a better way to check for spam filters (my deliverability rates are low on Nutshell and I am not able to troubleshoot why with spam test). Also, Nutshell doesn't help you optimize broadcasts for SEO, which is beneficial, and there just don't seem to be the easy to plug in creative options in terms of design that a company like ConstantContact offers.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Fantastic CRM

    Date: Apr 13 2022
    Summary

    Love the Mass mailing and Drip Sequence feature. Easy to use. Great design and good pricing. Have been using it from over 6 months.

    Positive

    Love the Mass mailing and Drip Sequence feature. Easy to use. Great design and good pricing. Have been using it from over 6 months.

    Negative

    Great product and solves our mass mailing problem. Lot of Bounce backs.

    Read More...