Top TOCA CRM Alternatives

Leveraging the adaptable low-code/no-code platform of monday.com, WORK OS, the monday sales CRM offers a fully customizable solution that enables business owners and sales teams to efficiently oversee all facets of their sales cycle and customer information in a singular, centralized system. Users can effortlessly capture leads from various sources, manage contact information with ease, and monitor the status of every deal, ensuring that no potential opportunity is overlooked. With the ability to create tailored dashboards, teams can confidently analyze their data and gain a comprehensive view of sales activities and performance, allowing for the optimization of processes or strategic adjustments without requiring IT knowledge. The monday sales CRM significantly reduces hours spent on repetitive tasks by automating manual processes through no-code solutions and seamlessly integrates with existing tools used by sales teams. Additionally, it supports the nurturing of client relationships by facilitating the management of post-sale activities, including onboarding and project oversight, while allowing for the effortless generation of personalized invoices and quotes. In contrast to conventional CRMs, monday sales CRM stands out as an exceptionally user-friendly platform, ensuring that sales teams are equipped with a CRM they genuinely enjoy using, thereby enhancing overall productivity and engagement. Moreover, the system's flexibility ensures that it can evolve alongside the changing needs of the business.

Are you in search of a CRM that offers more than just basic contact management? SalesNOW CRM provides a comprehensive solution that streamlines sales processes, monitors leads, and enhances your team's overall productivity. You can craft impressive proposals and intricate quotes that not only wow clients but also expedite the deal-closing process. Thanks to its mobile and web accessibility, you can maintain connectivity and oversight no matter where you find yourself. What sets SalesNOW apart? In contrast to many platforms, where half of CRM implementations fall short, SalesNOW prioritizes your success. Our team of Business Analysts tailors the system to meet your specific requirements, while dedicated Account Managers make sure every user receives thorough training, empowering them to harness the platform's full capabilities effectively. Opt for SalesNOW CRM for a customized and dependable solution that evolves alongside your business, ensuring enduring success and growth. With a focus on user satisfaction and continuous improvement, SalesNOW is designed to adapt to the ever-changing needs of your organization.

Act! Advantage is a full front-office CRM solution with all-new functionality, including Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Online Surveys, and more, broadens its footprint across your entire front office and reduces your need for costly, third-party tools. Select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you.

JobNimbus, recognized as the top all-in-one roofing application with a stellar 4.8 rating on app stores, has been empowering contractors since its establishment in 2013. This invaluable tool is utilized by countless contractors to efficiently oversee every aspect of their business, encompassing marketing, sales, and production. "This is absolutely incredible!" "This is truly fantastic!" ** MARKETING ** • Search Engine Optimization • Paid Advertising • Google Business Profile • Website Management ** SALES ** • Scheduling Capabilities • Lead Tracking • Visual Boards • Tailored Sales Workflows • Sales Automation Features ** PRODUCTION ** • Production Boards • Customized Job Workflows • Automation for Production Tasks • Note-taking Options • Task Management • Direct Ordering from Beacon Pro+ and Roof Hub SRS • Work Orders • Subcontractor Coordination • Comprehensive Reporting ** BILLING ** • Invoicing Solutions • JN Payments System • Text-to-Pay Functionality • Financing Options • QuickBooks Two-Way Sync ** COMMUNICATION ** • Engage Texting Feature • Email Integration • Caller ID Functionality • @mentions for Team Collaboration • Job Sharing Capabilities • Centralized Notification Center Equipping your entire team with this comprehensive roofing app guarantees enhanced efficiency and streamlined processes. With JobNimbus, contractors can truly elevate their business operations.

Repfabric is an innovative customer relationship management (CRM) platform that integrates seamlessly with your email to provide extensive features for managing contacts, calendars, and tracking deals. Imagine easily overseeing your commissions from the CRM to the point of sale, thus removing the hassle of spending long hours on Fridays inputting weekly activities. With Repfabric, you have the convenience of updating all your data directly from your mobile device right after each call. You can swiftly record sales conversations using voice-to-text technology within a minute while the details are still fresh, ensuring nothing slips your mind. Gain insights into client interactions and potential opportunities by reviewing account activities, and access sales metrics and trends from manufacturers right through the mobile application. If you find yourself unexpectedly available due to a canceled sales appointment, there's no need to fret. You can take advantage of the Nearby feature to identify the closest client and maintain your productivity with face-to-face meetings. Our dedicated customer care team is committed to making your transition effortless and stress-free, enabling you to focus on growing your business. Additionally, our experienced data team, well-versed in various CRMs and legacy commission systems, handles all the intricate tasks, so you can devote your energy to what truly counts: your success. This combination of features and support ensures that you’re always equipped to meet your clients’ needs effectively.

Managing your CRM shouldn't be a source of anxiety. Nutshell serves as a comprehensive platform for CRM, sales automation, and email marketing, designed to aid B2B organizations in collaborating effectively to secure more deals. User-friendly yet robust enough to meet the needs of any business, Nutshell is tailored for teams looking to eliminate the hassle of juggling multiple sales and marketing tools, without incurring the cost of a full-time administrator to manage their software ecosystem. Every subscription to Nutshell comes with unlimited data storage, customizable reporting options, complimentary assistance for data migration, and outstanding live support, all at a budget-friendly price. It seamlessly integrates with the software that small businesses are already familiar with, such as Google Workspace, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Additionally, Nutshell provides dedicated mobile applications for both iPhone and Android users. As a prominent CRM solution for small businesses with a vast global customer base, Nutshell is perfectly suited for any B2B enterprise that prioritizes relationship-building, including sectors like manufacturing, professional services, technology, wholesale, and non-profit organizations. Explore what Nutshell has to offer—you might just find the perfect partner for your business growth journey.

Creatio stands out as a global provider of an innovative no-code platform designed to streamline workflow automation and customer relationship management, delivering unparalleled flexibility. Its user-friendly no-code UI builder, combined with a drag-and-drop business process builder and an array of integrated tools, empowers users to develop business applications of varying complexity and scale, effectively managing both structured and unstructured workflows while supporting extensive reporting, diverse machine learning applications, and adaptable analytical dashboards. By utilizing Creatio, organizations can significantly reduce application development time by as much as tenfold. Moreover, Creatio offers a marketplace filled with pre-built solutions, connectors, and templates tailored to common business requirements and scenarios. The platform is constructed on a contemporary technology stack, ensuring that it seamlessly integrates within an organization's digital ecosystem for maximum adaptability. Additionally, Creatio CRM comprises a comprehensive suite of products that facilitate automation in marketing, sales, and service, all integrated onto a single no-code platform. These products can be implemented as a complete CRM package or as independent solutions, allowing businesses to tailor their use of the platform to meet specific operational demands. This level of customization ensures that organizations can optimize their workflows effectively while leveraging the full potential of the Creatio ecosystem.

Salesmate is an all-in-one web-based CRM solution designed to streamline your business's sales, marketing, and customer service teams, enabling them to collaborate effectively and drive revenue growth. Serving as a single source of truth, it offers a comprehensive view of all contacts, empowering your marketing team to design targeted campaigns aligned with company objectives. Meanwhile, your sales team can efficiently oversee their sales pipeline, equipped with tools to enhance communication, increase outreach speed, and eliminate missed opportunities due to disorganization. Additionally, your customer service team can nurture key client relationships and identify upsell prospects, contributing to overall revenue enhancement. By utilizing Salesmate, all departments can align their efforts towards common goals, fostering a collaborative environment. To experience its benefits firsthand, sign up for their 15-day free trial and discover how Salesmate can transform your business operations!

Maximizer CRM Software boasts an array of features designed to enhance client management effectiveness! With your monthly subscription, you gain access to modules focused on Sales Management, Marketing Automation, Customer Service, and the ability to integrate with various third-party applications. What sets Maximizer apart is its dual offering of a cloud-based CRM solution alongside an on-premise, self-hosted alternative—allowing you to select the option that best fits your needs. This user-friendly platform is essential for maintaining strong relationships with your customers! The Maximizer CRM Wealth Management system serves as a comprehensive customer relationship management solution suitable for organizations of all sizes. It can be deployed either in the cloud or on-premise, providing flexibility to suit different operational needs. Key features of Maximizer CRM encompass sales automation, marketing automation, and customer support, alongside various business productivity tools. Additionally, it offers compatibility with popular tools like Excel, SharePoint, and Outlook, ensuring seamless integration into existing workflows. Users can also benefit from its business analytics capabilities, which include customizable dashboards to track performance metrics effectively.

GreenRope CRM serves as a comprehensive solution for managing customer relationships, designed to enhance growth through improved visibility and lead generation. Its user-friendly interface allows for the utilization of sophisticated automation, predictive analytics, and AI technologies. The extensive features offered by GreenRope empower you to engage effectively with both clients and potential leads. Additionally, all essential tools for maintaining contact, such as email marketing, social media engagement, and advanced marketing automation, are readily accessible. With GreenRope, fostering relationships and staying relevant in your contacts' minds has never been simpler or more efficient. This seamless integration of features not only streamlines communication but also optimizes your marketing strategies for better results.

BNTouch Mortgage CRM delivers a comprehensive digital mortgage solution encompassing CRM, marketing, point-of-sale, and additional resources aimed at enhancing the growth of mortgage firms and loan officers. Key features include: - Automated SMS and email marketing campaigns - Efficient lead distribution and management - Over 35 unique mortgage tools - A digital 1003 application - Ready-to-use marketing collateral - Tailored video marketing solutions - Curated content for social media platforms - Integration capabilities with LOS, Outlook, Zapier, and more - Plus many additional features Don't hesitate to reach out to us today!

Enhance your sales effectiveness with Zendesk Sell, which was previously known as Base, a cutting-edge CRM system specifically designed for today's sales teams. This platform simplifies operations for sales teams of all sizes, ranging from small businesses to large enterprises, boosting their productivity while providing clearer insights into sales pipelines. Thanks to its intuitive interface, teams can efficiently access and evaluate essential data, prioritize leads and opportunities, and take sales actions based on informed insights. Users have the convenience of making calls, sending emails, scheduling meetings, and keeping track of deal histories all from one centralized platform, thus eliminating the hassles of manual data entry. When it comes time to close deals, Zendesk Sell allows you to do so from virtually anywhere, ensuring that the functionality of a desktop tool is available in your pocket, even offline. In contrast to traditional sales management systems, which can often be complex and hard to use, Zendesk Sell prioritizes ease of use, enabling sales professionals to concentrate on their primary goal—selling. This forward-thinking approach not only boosts efficiency but also encourages teamwork among colleagues, making it an essential tool for any sales organization looking to thrive in a competitive market. Moreover, its adaptability to various sales strategies makes it suitable for a wide array of business models.

Boosting activity, scheduling additional appointments, and generating revenue can be achieved with greater efficiency. The Spotio Mobile App empowers your representatives to maintain organization and enhance productivity while working in the field. This application provides essential visibility to elevate field sales performance and offers real-time data insights. Your sales team will have the ability to monitor all their appointments, tasks, routes, sales activities, lead notes, and other critical information seamlessly. Additionally, the incorporation of automated data entry enables field representatives to concentrate on their core responsibilities and maximize their effectiveness. Ultimately, this leads to improved outcomes and a more streamlined sales process.

Thryv is a comprehensive platform designed for small businesses, enhancing the client experience by simplifying job applications, management, and payment processes. With this innovative software, tasks are automated, ensuring that customers remain central to operations while maintaining security. ThryvPay stands out as a valuable tool that allows service-oriented businesses to accept and manage credit card and ACH payments, potentially saving thousands in transaction fees. Among its impressive features are next-day funding, automatic recurring billing, client-side convenience fees, integration with QuickBooks, and the ability to schedule payments automatically. Thryv is accessible across various devices, including tablets, desktops, and mobile apps, ensuring seamless business management and outstanding customer support. Additionally, it integrates effortlessly with existing digital tools, further optimizing the management of small businesses and enhancing overall efficiency. This powerful platform not only simplifies operations but also empowers business owners to focus on growth and customer satisfaction.

Don't miss out on any chances to secure deals or follow up with clients ever again. Many growing businesses encounter common hurdles, including losing potential leads, becoming inundated with emails, and overlooking vital follow-ups. The good news is that Funnel effectively solves all of these problems. You can try Funnel CRM free for 14 days, allowing you to experience its benefits firsthand. This intuitive CRM software streamlines lead tracking, simplifies follow-up management, reduces data entry, and significantly enhances sales outcomes. It really is that easy. With our simple form builder, crafting contact forms is a breeze; just insert the given code into your website, and you're good to go. Submissions from these forms are transformed into deals organized within a sales funnel, eliminating the mess of overflowing inboxes. You will get alerts when your clients have read your messages. Delight your customers with sleek, professional proposals, and take advantage of support for various currencies. Funnel automatically builds and manages your contacts database using the collected information from the contact forms, requiring no extra effort from you. Additionally, you can respond to your clients through your favorite email client or mobile device, ensuring a smooth integration that simplifies the management of customer relationships. This innovative approach not only saves you time but also increases your ability to maintain strong client connections.

At Workbooks, we accompany you throughout your entire journey, providing CRM software and services from one reliable source. When you choose Workbooks, we demonstrate our commitment to your success by co-funding your CRM project as you progress. This philosophy, which we refer to as Shared Success, means that your achievements are intertwined with ours. The goal of Shared Success is to minimize the likelihood of your CRM project encountering issues and to lower the costs associated with its implementation. Here’s how we facilitate this process: 1. We begin by hosting a co-funded workshop to help you identify what you need to meet your business objectives before you commit to purchasing software. 2. Once you decide to invest in Workbooks, we contribute to your implementation, ensuring you receive a tailored CRM solution at a competitive price. 3. Additionally, our co-funded customer success program ensures that your business processes are adaptable and that your CRM evolves alongside your growth. This unique approach contributes to our clients’ loyalty, with an average retention period of over 10 years, and more than 1,000 businesses globally rely on Workbooks to enhance collaboration, efficiency, and operational effectiveness. Ultimately, we believe that your success fuels our own, creating a mutually beneficial partnership.

Sugar Sell differentiates itself as a unique Customer Relationship Management system, featuring a broad spectrum of capabilities such as sales-force automation, marketing initiatives, customer support, collaboration functionalities, mobile access, social CRM integration, and detailed reporting tools. By implementing Sugar Sell, both individuals and teams can recover valuable time to focus on projects and interact more efficiently with customers, which in turn boosts sales performance. Discover the benefits experienced by top brands by exploring Sugar Sell today. In contrast to other customer management solutions, Sugar Sell promises an outstanding user experience that truly distinguishes it. Honored as a four-time recipient of satisfaction, reliability, and technical support accolades in PCMag’s Business Choice Awards, Sugar has earned the trust of numerous businesses. The platform's real power lies in the story it creates—integrating your customers, your business, and its future direction. When you aim to provide every employee with timely and pertinent information, Sugar Sell stands out as the premier solution for enhancing customer experience, not only meeting needs but anticipating them before they arise. Moreover, adopting this cutting-edge platform can result in significant transformations for your organization, fostering growth and innovation.

Managing your sales pipeline can seem overwhelming and tedious at times, but Tubular, a robust platform tailored for sales tracking, collaboration, and workflow optimization, revolutionizes this process. This intuitive solution provides sales teams with essential tools to effortlessly capture leads, enabling them to focus their efforts on closing deals. Its diverse features include tracking leads from multiple sources, analyzing data for enhanced insights, seamless integration with other applications, and enabling multiple users to collaborate effectively. Tubular transforms the selling process into one that is not only more streamlined but also engaging and dynamic, rejuvenating your team's sales strategy. Moreover, this cutting-edge platform significantly boosts productivity while cultivating a more interactive and motivating sales atmosphere, ultimately leading to greater success in achieving sales goals.

Enhance your advertising operations by streamlining workflows, which can save your teams significant time in both campaign setup and management. Effortlessly connect with various ad servers, including tailored solutions, and ensure seamless integration within your entire technology infrastructure. Voiro simplifies these processes, allowing you to prioritize your core objectives. By providing your teams with valuable data insights, they remain updated on growth prospects, potential revenue shortfalls, and a robust array of reports. This support empowers them to foster substantial growth for your organization. Shift your revenue metrics from being reactive to proactive by leveraging real-time, accurate revenue forecasts across all channels and business sectors. Cut down your monthly accounting and billing tasks to just minutes by utilizing Voiro’s real-time revenue reconciliation features. Customize and automate revenue reports that align with popular ERP systems, all backed by Voiro’s dedication to precision. Achieve complete transparency in your operations with Voiro’s APIs, which seamlessly transfer revenue data to all your downstream systems, keeping you competitive in the market. These tools allow you to concentrate on strategic expansion while Voiro expertly manages the intricate details, ensuring your organization remains agile and responsive to market demands. As a result, you can confidently navigate the complexities of advertising operations while driving meaningful innovations.

SimpleCRM is an innovative platform that leverages artificial intelligence to enhance customer engagement through low-code technology. It effectively digitizes and interprets the entire customer journey, encompassing everything from prospecting and sales to onboarding, account management, servicing, and retention. Serving as a digital transformation solution, SimpleCRM supports small and medium-sized businesses as well as major banking, finance, and insurance institutions across South Asia, Southeast Asia, and the Middle East. With its extensive suite of sales management and digital marketing tools, it enables businesses to broaden their market presence, stimulate sales, and boost revenue generation. The platform features AI-driven chatbots, eKYC capabilities, business process management tools, predictive analytics, and various other solutions designed to automate processes and enhance operational efficiency. By leveraging our expertise in vertical solutions, your organization can optimize workflows and elevate productivity levels significantly. SimpleCRM also provides customizable, industry-compliant solutions tailored to fit the unique requirements of businesses of all sizes, ensuring that every client can maximize their potential with our platform. Ultimately, this adaptability positions SimpleCRM as a vital partner in driving sustainable growth and success in an ever-evolving market landscape.

Introducing an innovative CRM solution that is not only real-time but also fully customizable and designed for seamless collaboration. Your team has the flexibility to develop, construct, and implement the CRM to perfectly suit your needs. This represents a groundbreaking shift in the way CRM systems are approached. Embrace this transformative journey to redefine customer relationship management.

Creating engaging videos is effortless with Dubb, allowing you to boost your engagement, bookings, sales, and overall revenue regardless of your location. Enhance your social media and email interactions to secure more significant appointments in your schedule. Your sales funnel can effectively attract a larger pool of potential clients. Dubb's video landing pages are designed for easy sharing via email or SMS, converting viewers into customers seamlessly. We are committed to supporting you wherever you are on your business journey. Start your free trial of Dubb today and explore the transformative power of video in your strategy. With the Dubb Mobile App, crafting dynamic business videos has never been simpler. You can distribute your videos across your preferred platforms and incorporate multiple calls-to-action to drive engagement. Additionally, you can monitor how your contacts interact through emails, forms, videos, and various calls-to-action. The Dubb Mobile App empowers you to create compelling business videos effortlessly, helping you reach your audience effectively while boosting your conversion rates. Consider utilizing this tool to elevate your video marketing strategy and track your engagement metrics effectively.

Create a lead queue that organizes leads based on their current status to enhance management efficiency. Use specific criteria to assess each lead, while easily scheduling follow-up appointments. Ensure smooth communication by facilitating warm call transfers to colleagues within the team. Collaborate effortlessly with team members and referral partners by sharing insights about leads. By incorporating communication automation, you can significantly boost lead conversion rates by connecting partners with leads early in their sales journey. Improve the loan closing process for borrowers by offering an enhanced experience that automates procedures, allowing for automatic completion of the 1003 form and necessary documentation through links to their financial accounts. Tailor your workflows and implement automated follow-ups for new leads and returning clients using pre-set triggers that initiate reminders, emails, tasks, lead sharing, and more with just a single click. Additionally, make use of an all-encompassing tablet application that includes a sign-in sheet synchronized with your CRM for effective management. Upload property images and send out a professional follow-up email to visitors, which features the listing and your contact information for future engagement. This comprehensive strategy ensures continual and effective nurturing of leads while maintaining a high level of organization. Ultimately, this method not only enhances productivity but also fosters stronger relationships with potential clients.

BenchmarkONE, which was previously known as Hatchbuck, is dedicated to maximizing the value of every relationship and ensuring that you seize every opportunity. This all-in-one sales and marketing platform is tailored for small businesses, integrating customer relationship management (CRM), email marketing, and marketing automation functionalities. With BenchmarkONE, businesses that are on the rise can seamlessly monitor prospects and clients, automate their follow-up processes, and evaluate the effectiveness of their marketing campaigns, ultimately driving growth and success. By streamlining these essential tasks, it empowers entrepreneurs to focus on what really matters—building meaningful connections and expanding their reach.

noCRM.io is a SaaS platform focused on lead management, tailored specifically for sales professionals. This cloud-based CRM solution enhances business efficiency by enabling users to prospect, track leads, and manage their sales pipelines effectively. With noCRM.io, users can swiftly generate leads through various sources like business cards, emails, and websites, while also having the flexibility to structure and personalize their sales processes to optimize their sales cycles. Additionally, the software’s user-friendly interface facilitates seamless organization of leads, ensuring that sales teams can focus on what truly matters: closing deals.

Spotler CRM, which was previously known as Really Simple Systems, is a robust CRM solution tailored for expanding teams operating in the B2B sector. This platform equips your sales personnel with all the necessary tools to efficiently oversee prospects, customers, and sales processes, all while maintaining control over their strategic direction rather than being constrained by technology. Additionally, Spotler CRM features integrated email marketing tools and customer service modules, offering seamless accessibility from desktops, tablets, and smartphones. Designed for simplicity, the CRM allows for quick setup and user-friendly navigation, enabling you to train your team in just a matter of minutes, thereby allowing you to concentrate on scaling your business effectively. Furthermore, its versatility ensures that your team can engage with clients and manage tasks on-the-go, enhancing productivity and responsiveness.

Zoho CRM presents a user-friendly and organized interface enriched with distinctive features designed to enhance the chances of converting leads into customers. Its intuitive dashboard enables users to execute 'macros' that optimize the process of reaching out to leads, while also facilitating the monitoring of sales progress. Additionally, administrators are equipped to oversee missed opportunities and identify top-performing agents, empowering them to make informed decisions that can significantly influence the business through the use of comprehensive sales reports. With these tools at their disposal, businesses can fine-tune their strategies for greater effectiveness.

The early bird secures the best sales opportunities. Instantly filter, match, and direct leads to the appropriate salesperson to enhance your closing rates. LeadAngel is a comprehensive B2B Lead Management platform that features Lead to Account Matching and Routing capabilities. It offers rapid, dependable, and customizable operations, seamlessly integrating with Salesforce CRM and other platforms. Moreover, APIs are available for efficient lead routing and matching. With LeadAngel, businesses, organizations, and enterprises can streamline their sales processes to close deals more efficiently. The software provides an array of features, including lead routing, lead matching, fuzzy matching, lead deduplication, and account-based marketing strategies, along with in-depth reporting. The matching process is highly customizable and remarkably swift, enabling our system to identify matching companies through various methods. Additionally, you can further enhance your sales funnel by leveraging tools such as automatic conversion of leads to contacts upon discovering a matching account, thus maximizing your sales potential.

Gain a deeper understanding of your customers and grow your business with Insightly. This powerful and intuitive customer relationship management (CRM) solution is designed specifically for small and medium-sized enterprises, enabling teams to increase sales, nurture relationships, and deliver projects on time. It offers smooth integrations with widely used applications such as Gmail, Office 365, and MailChimp. Furthermore, Insightly equips organizations with crucial tools to manage contacts throughout the sales journey, oversee customer interactions, and monitor their sales pipeline, along with numerous other features. By utilizing Insightly, companies can streamline their operations and enhance customer satisfaction, ultimately leading to greater success in their endeavors. Embracing this platform opens up new avenues for growth and efficiency, allowing businesses to thrive in a competitive landscape.

Monitor your sales performance closely to guarantee that you are on track to meet your objectives. Tailored features that cater to your specific business requirements are readily accessible. With the appealing client experience provided by Apex 72, you can securely gather personal information from clients while offering them a unique and customized interaction. The integrated dashboard from APEX 72 enables managers to stay informed through viewing and reporting capabilities. Improve the client discovery stage with our cutting-edge and immediate fact-finding tool. Provide sales leaders with detailed reports covering activity, marketing tactics, scheduled events, and process management. Cultivate a culture of virtual transparency within your team. It's essential to recognize that effective technology plays a crucial role in allowing you to focus on the core elements of your business. Embracing technology not only enhances sales productivity but also remains a significant challenge for enterprises in various industries. The appropriate tools can empower teams to navigate these challenges and achieve enduring success, fostering a culture of continuous improvement and adaptation to market demands.