What is WebBuy Digital Retailing?
WebBuy Digital Retailing is a comprehensive omnichannel automotive retailing platform designed to help dealerships transform online vehicle shoppers into completed buyers through a fully connected digital sales experience. The platform combines online digital retailing, showroom sales tools, trade-in management, financing workflows, desking functionality, and paperless transaction processing into one integrated automotive purchasing solution. WebBuy enables customers to begin the buying journey online through trade-in valuations, financing prequalification, payment calculations, and deal customization while allowing them to seamlessly continue or finalize purchases inside the dealership showroom. The platform supports multiple customer touchpoints including dealership websites, mobile devices, showroom kiosks, and in-store interactions, creating a synchronized and flexible omnichannel retailing experience. WebBuy integrates with dealership management systems, lenders, F&I providers, and dealership websites to streamline communication and maintain one consistent deal structure throughout the entire customer journey. Its digital showroom tools allow dealerships to guide customers through the buying process while ensuring products, financing options, and F&I offerings are consistently presented during every transaction. The platform also provides advanced desking capabilities that let dealership staff modify deals in real time and instantly update customer-facing information across devices and sales channels. WebBuy supports white-label branding and customizable workflows, enabling dealerships to preserve their own branding, pricing strategies, and sales processes instead of relying on rigid one-size-fits-all systems. Additional features include paperless sales processing, integrated trade-in tools, synchronized customer shopping carts, and digital checkout experiences inspired by modern online retail expectations.