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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
What is Brij?
Brij functions as a holistic omnichannel marketing solution that converts purchases from retail and marketplace avenues into owned, clear customer signals, helping brands identify buyers who often remain unseen when transactions occur through third-party vendors. By leveraging packaging, inserts, and displays, the platform initiates incentive-driven digital interactions, which encompass warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational product information, all while collecting essential first-party data such as email addresses, phone numbers, and buying preferences. Its sophisticated AI engine processes scans, registrations, and receipts to build comprehensive customer profiles that include basket content, shopping behaviors, purchase frequency, and cohort trends, thus providing deeper insights into consumer behavior. Moreover, the ability to verify purchases and analyze basket data enables the transformation of offline purchases into useful marketing insights, while the automated segmentation tool skillfully forms behavioral cohorts primed for targeted outreach. This intricate methodology not only amplifies customer understanding but also refines marketing approaches to better resonate with the evolving needs and preferences of consumers. Ultimately, Brij empowers brands to engage more effectively with their audiences through informed, data-driven strategies.
What is Banked?
Channel Fusion represents a cutting-edge modular platform tailored for channel marketing, seamlessly integrating all facets of co-marketing and partner engagement into a cohesive and scalable system. It features an array of tools such as an ad builder and an asset library that streamline co-branding efforts, in addition to co-op fund management functionalities that enable firms to allocate, claim, and oversee marketing development funds (MDF) through automated verification and payment processes. The platform also allows the development, launch, and administration of consumer rebate programs with both self-service and personalized options available. Utilizing its advanced digital marketing tools, Channel Fusion facilitates precise hyper-local campaign implementation while ensuring brand adherence and content localization through smart asset distribution and approval workflows. Moreover, its enablement initiatives provide partners with comprehensive training resources, playbooks, and performance-linked incentives, and its omnichannel experience features equip marketers to deliver consistent messaging across multiple customer touchpoints. This holistic strategy not only boosts partner engagement but also significantly improves the efficacy of marketing campaigns, ensuring that businesses can maximize their reach and impact in the marketplace. By integrating these numerous capabilities, Channel Fusion ultimately positions itself as a leader in the channel marketing arena.
Integrations Supported
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Integrations Supported
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
API Availability
Has API
API Availability
Has API
Pricing Information
$899 per month
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Brij
Date Founded
2020
Company Location
United States
Company Website
brij.ai/
Company Facts
Organization Name
Banked
Date Founded
2018
Company Location
United States
Company Website
banked.com
Categories and Features
Landing Page
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Mobile Marketing
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win