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What is Brij?

Brij functions as a holistic omnichannel marketing solution that converts purchases from retail and marketplace avenues into owned, clear customer signals, helping brands identify buyers who often remain unseen when transactions occur through third-party vendors. By leveraging packaging, inserts, and displays, the platform initiates incentive-driven digital interactions, which encompass warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational product information, all while collecting essential first-party data such as email addresses, phone numbers, and buying preferences. Its sophisticated AI engine processes scans, registrations, and receipts to build comprehensive customer profiles that include basket content, shopping behaviors, purchase frequency, and cohort trends, thus providing deeper insights into consumer behavior. Moreover, the ability to verify purchases and analyze basket data enables the transformation of offline purchases into useful marketing insights, while the automated segmentation tool skillfully forms behavioral cohorts primed for targeted outreach. This intricate methodology not only amplifies customer understanding but also refines marketing approaches to better resonate with the evolving needs and preferences of consumers. Ultimately, Brij empowers brands to engage more effectively with their audiences through informed, data-driven strategies.

What is BigBasket?

BigBasket has emerged as the leading online grocery shopping platform in India, boasting a vast inventory of more than 20,000 products that include fresh fruits and vegetables, dairy, baked goods, beverages, snacks, cleaning items, and beauty and personal care goods, as well as essentials for home and kitchen. The company features several proprietary brands such as Fresho, BB Royal, BB Popular, BB Home, GoodDiet, HappyChef, and Tasties, allowing it to meet a wide array of customer preferences. Operating in over 30 cities across India, BigBasket processes around 15 million orders each month. Beyond traditional grocery shopping, it also provides specialized services like BB Daily for everyday essentials, BB Instant for vending machine supplies, and BB Now for quick delivery options. To ensure the freshness and quality of products, BigBasket collects local produce on a daily basis from nearby markets, stores items in temperature-regulated warehouses, and utilizes a fleet of refrigerated trucks for deliveries. This dedication to maintaining high standards of quality and convenience has solidified BigBasket’s reputation as a trusted choice for consumers looking for dependable online grocery services, and its commitment to innovation continues to enhance the shopping experience. Moreover, as the demand for online grocery shopping grows, BigBasket is poised to further expand its reach and offerings, solidifying its position in the market.

Media

Media

Integrations Supported

Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Salesforce
Shopify
TikTok
Yotpo
Zendesk

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$899 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
iPhone
Mac

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Brij

Date Founded

2020

Company Location

United States

Company Website

brij.ai/

Company Facts

Organization Name

BigBasket

Company Location

India

Company Website

www.bigbasket.com

Categories and Features

Landing Page

Not specified

Marketing Analytics

Not specified

Mobile Marketing

Not specified

Retail Analytics

Not specified

Categories and Features

B2C Marketplaces

Not specified

Grocery Delivery

Not specified

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