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What is Brij?

Brij functions as a holistic omnichannel marketing solution that converts purchases from retail and marketplace avenues into owned, clear customer signals, helping brands identify buyers who often remain unseen when transactions occur through third-party vendors. By leveraging packaging, inserts, and displays, the platform initiates incentive-driven digital interactions, which encompass warranty registrations, sweepstakes, rebates, reorder processes, surveys, and educational product information, all while collecting essential first-party data such as email addresses, phone numbers, and buying preferences. Its sophisticated AI engine processes scans, registrations, and receipts to build comprehensive customer profiles that include basket content, shopping behaviors, purchase frequency, and cohort trends, thus providing deeper insights into consumer behavior. Moreover, the ability to verify purchases and analyze basket data enables the transformation of offline purchases into useful marketing insights, while the automated segmentation tool skillfully forms behavioral cohorts primed for targeted outreach. This intricate methodology not only amplifies customer understanding but also refines marketing approaches to better resonate with the evolving needs and preferences of consumers. Ultimately, Brij empowers brands to engage more effectively with their audiences through informed, data-driven strategies.

What is BlueRetail?

BlueRetail is a versatile and user-friendly Retail ERP software solution that optimizes almost every component of retail operations for your business. Whether you're overseeing a singular product line or a broad selection of goods, BlueRetail facilitates effortless management of promotional campaigns, logistics, financial documentation, and customer data. It is fully tailored to harness the advantages of Omnichannel retailing. The modular architecture of the software makes it highly suitable for various retail environments, including independent retailers, chain outlets, branch locations, franchise systems, purchasing cooperatives, mail-order companies, and e-commerce platforms. BlueRetail is applicable across numerous industries, making it a flexible choice for many business types. Adding items to sales transactions is straightforward, whether using keywords or a barcode scanner, and finding customers by name or unique identifiers is a breeze. You can apply discounts that apply to all items in a customer’s cart or limit them to specific products, making promotions easy to manage. Customers have the option to save items for later or purchase on credit, while checking their account balances is a hassle-free process. Moreover, BlueRetail features comprehensive reporting tools that offer crucial insights into sales patterns and inventory status, which significantly enhance the overall decision-making process for businesses. The software also ensures that your retail operations can adapt quickly to changing market demands and customer preferences.

Media

Media

Integrations Supported

Shopify
Attentive.ai
Bazaarvoice
Cordial
Google
Google Ads
Google Tag Manager
Klaviyo
Meta AI
Postscript
Rivo
Salesforce
TikTok
Yotpo
Zendesk

Integrations Supported

Shopify
Magento
Nominow
WooCommerce

API Availability

Has API

API Availability

Pricing Information

$899 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

On-Site Training

Company Facts

Organization Name

Brij

Date Founded

2020

Company Location

United States

Company Website

brij.ai/

Company Facts

Organization Name

Newway

Date Founded

1987

Company Location

Netherlands

Company Website

www.newway.nl/oplossingen/blueretail/

Categories and Features

Landing Page

Not specified

Marketing Analytics

Not specified

Mobile Marketing

Not specified

Retail Analytics

Not specified

Categories and Features

Retail ERP

Not specified

Retail Management

Not specified

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