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What is Caltrixio?

Caltrixio is an all-in-one email marketing and automation platform specifically designed for online retailers managing their own e-commerce stores. This solution empowers merchants to send out marketing campaigns and automated responses based on customer actions, such as viewing products, abandoning shopping carts, completing purchases, and periods of inactivity. With a range of automated email workflows and templates, it helps businesses manage welcome emails, notifications for abandoned checkouts, alerts for products viewed but not purchased, follow-ups after purchases, and strategies to win back lost customers. Moreover, Caltrixio offers customer segmentation tools, campaign design features, signup forms, management of user preferences, and revenue tracking, all while maintaining adherence to permission-based list management protocols, which include domain verification and suppression capabilities. The platform's integration features allow seamless connections with WooCommerce and Shopify, while other storefronts can utilize a tracking script for linkage. Tailored for e-commerce teams, this service provides a centralized web-based interface for managing customer email marketing, ultimately fostering repeat purchases and facilitating effective audience engagement. In addition, the platform’s extensive capabilities make it an essential tool for retailers focused on improving their customer interaction and retention strategies.

What is Aurea Campaign Manager?

Improve your segmentation tactics by effectively leveraging behavioral data. The Automated Campaign Manager (ACM) simplifies the automated email dispatch process for both trigger-based and drip campaigns while managing mailing lists, contacts, and segments to ensure peak deliverability. By gaining a thorough understanding of your customer base, you can achieve accurate list segmentation and targeting, capitalizing on behavioral insights to enhance the impact of each campaign significantly. With ACM, you can track real-time revenue generated from campaigns and evaluate their success through metrics such as conversions, revenue contributions, and overall website performance. Employing multivariate (or A/B) testing has the potential to significantly boost the revenue driven by email campaigns. The platform increases your ability to perform ongoing tests by incorporating intuitive A/B testing seamlessly into the message creation process. Additionally, you can easily integrate Campaign Manager with other tools from the software library, enhancing your deployment process. Whether you aim to upgrade an existing solution, substitute an expensive standalone product, or explore innovative options without incurring risks, an Aurea subscription provides you access to all available products. This versatility enables you to customize your marketing strategies to align more closely with your business goals, fostering a more targeted approach to reaching your audience. Ultimately, adopting these advanced tools and strategies can lead to improved customer engagement and increased revenue.

Media

Media

Integrations Supported

Shopify
WooCommerce

Integrations Supported

tradeit

API Availability

API Availability

Pricing Information

$15/month
A free plan includes up to 250 profiles and 500 emails per month. Paid plans start at $15/month; the vendor states that every plan includes every feature.
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Caltrixio, Inc.

Company Location

United States

Company Website

caltrixio.com

Company Facts

Organization Name

Aurea

Date Founded

2012

Company Location

United States

Company Website

www.aurea.com/library/campaign-manager/

Categories and Features

Email Marketing

Not specified

Categories and Features

Email Marketing

A/B Testing
Drip Campaigns
Event Triggered Email
Mobile Optimized Emails
Reporting/Analytics

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