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What is Cradle?

Cradle enables you to engage with customers in a more personal manner. While it serves as a phone system, its capabilities extend far beyond basic functions. Our innovative features are revolutionizing how companies interact with their clients. Despite having extensive data on your customers, how often does your team actually access the most relevant information? With our seamless integration with HubSpot, all calls can be effortlessly recorded and managed. This integration helps you gain a comprehensive understanding of your marketing return on investment by incorporating insights from traditional media as well. HubSpot empowers sales professionals to monitor their phone interactions alongside their HubSpot metrics. This streamlined approach allows them to prioritize important tasks effectively, ensuring they provide maximum value to your business. We simplify the process of getting started through our three-step onboarding, enabling you to connect with customers swiftly and efficiently! Moreover, our platform continuously evolves to meet the changing needs of businesses in today’s fast-paced environment.

What is Aircall?

Aircall is redefining call center and customer communication software with an AI-driven platform that empowers teams to work smarter and connect better. Designed for both sales and support teams, it centralizes phone calls, SMS, and WhatsApp messaging, ensuring no customer interaction slips through the cracks. With AI Voice Agents, businesses can handle inbound calls 24/7, qualifying leads and addressing routine queries without missing a beat. The new AI Assist Pro takes conversations further by coaching reps in real time, guiding them with prompts, and automating follow-ups—turning every rep into a top performer. Teams also gain actionable insights with powerful analytics, call recordings, and performance dashboards to identify trends and improve outcomes. Aircall’s shared inbox keeps cross-channel communication organized, while IVR and automated call routing reduce resolution times. Businesses appreciate its fast, intuitive setup: claim numbers instantly, configure workflows in minutes, and connect seamlessly to Salesforce, HubSpot, Zendesk, Intercom, Shopify, Microsoft Teams, and 100+ integrations. Customers around the world—from travel agencies to healthcare recruiters—praise Aircall for its stability, reliability, and ease of use. With proven results like increased bookings, faster onboarding, and measurable boosts in customer satisfaction, Aircall demonstrates real business impact. By combining automation, AI, and human connection, it delivers a future-ready communication hub that helps companies scale without sacrificing quality.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Sakari
Avoma
Causal
Clari Copilot
Constant Contact
Crono
Easyflow
Heymarket
Humanitru
Jiminny
KonnectzIT
LTVPlus
Lyftrondata
Primo
Pronnel
Shift
StatusGator
noCRM.io

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
Sakari
Avoma
Causal
Clari Copilot
Constant Contact
Crono
Easyflow
Heymarket
Humanitru
Jiminny
KonnectzIT
LTVPlus
Lyftrondata
Primo
Pronnel
Shift
StatusGator
noCRM.io

API Availability

Has API

API Availability

Has API

Pricing Information

$14.99 per month
Pay only for what you need. Each user starts at $14.99, with calling bundles to suit any business.

See our pricing page for more details.
Free Version
Free Trial Offered?

Pricing Information

$30/user/month
ESSENTIALS PLAN - $30/user per month, billed annually
PROFESSIONAL PLAN - $50/user per month, billed annually
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cradle

Date Founded

2016

Company Location

New Zealand

Company Website

www.cradle.io

Company Facts

Organization Name

Aircall

Date Founded

2014

Company Location

United States

Company Website

aircall.io

Categories and Features

Telephony

Auto-Dialer
Call Center Management
Call Monitoring
Contact Management
IVR / Voice Recognition
Inbound Reporting
Outbound Reporting
Predictive Dialer
Telemarketing Management
VoIP
Voice & Data Integration

Categories and Features

Auto Dialer

Call Center Management
Call Recording
Call Reporting
Call Scripting
Lead Management
Power Dialer
Predictive Dialer
Preview Dialer
Progressive Dialer
Surveys

Business Phone Systems

Call Logging
Call Monitoring
Call Recording
Call Routing
Employee Directory
IVR / Voice Recognition
Mobile Access
Virtual Call Center
Web Conferencing

Business VoIP

Call Parking
Call Recording
Contact Management
Encryption
IVR / Voice Recognition
Ring Groups
SIP Trunking
Unified Communications
Voice Quality Enhancement

Call Center

Blended Call Center
Call Logging
Call Recording
Call Scripting
Campaign Management
Database
Escalation Management
IVR / Voice Recognition
Inbound Call Center
Manual Dialer
Outbound Call Center
Predictive Dialer
Progressive Dialer
Queue Management
Real-time Chat
Reporting/Analytics

Call Recording

Archiving
Call Sharing
Distributed Call Recording
Event Triggered Recording
File Transfer
Instant Retrieval
On-Demand Recording
Recording Bookmarking
Scheduled Recording
Screen Activity Recording
Video Call Recording

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

IVR

Call Center
Call Logging
Call Recording
Call Routing
Multiple Scripts
Phone Key Input
Survey Management
Text to Speech
Voice Customization
Voice Mail

Remote Work

Collaboration
Credential Management
Electronic Signature
Employee Monitoring
Live Chat
Meeting Management
Project Management
Remote Access
Remote Support
Screen Sharing
Softphone
Task Management
Time Zone Tracking
Video Chat
Web Conferencing

Telephony

Auto-Dialer
Call Center Management
Call Monitoring
Contact Management
IVR / Voice Recognition
Inbound Reporting
Outbound Reporting
Predictive Dialer
Telemarketing Management
VoIP
Voice & Data Integration

Unified Communications

Audio / Video Conferencing
Calendar Management
Call Recording
Call Routing
Chat / Messaging
Fax Management
File Sharing
Mobile Access
Multi-User Collaboration
Voice Mail

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