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What is JustRelate Marketing Automation?

JustRelate Marketing Automation is an email marketing and automation platform built on JustRelate Home, the central hub for connecting and managing an organization's mar-tech stack. It can be deployed as a standalone product or as an integrated component within the JustRelate Cloud ecosystem, operating alongside products such as JustRelate CRM, Web Builder, and Email Builder. The platform covers the full operational scope of email marketing: from campaign creation and audience management to automated multi-step delivery and performance measurement. Campaign execution is built around mailings composed of an email template, a recipient list, and dispatch settings. Templates support field-level personalization — including name, company, phone number, and custom fields — through a built-in templating language with conditional logic, allowing each generated email to reflect individual recipient data. Content creation is further assisted by a contextual AI that operates within the parameters of the user's brand, campaigns, and project objectives. Trigger-based automation workflows respond to specific recipient actions — such as link clicks, form submissions, or topic subscriptions — and execute configurable sequences of follow-up mailings. Workflows support branching logic based on engagement patterns, enabling precise, multi-path communication flows. Each workflow is validated before activation, and the platform ensures no recipient receives the same email more than once. Audience management relies on topic-based consent profiles, where each subscriber's consent status and its origin are fully documented. Recipients can be sourced from topic subscriptions, CRM-connected lists, or CSV imports. The platform exposes an API for integration into any external application environment, enabling interoperability across the broader mar-tech stack.

What is BSI AI?

Personalization extends beyond just sending customized emails; it involves creating a website that adapts to the preferences of each visitor or a newsletter that factors in local weather and personal tastes. Hyperpersonalized marketing is significantly driven by artificial intelligence, which enables machines to handle basic decisions and enhance efficiency. Utilizing BSI AI allows for the automation of repetitive tasks, thus optimizing operational effectiveness. When implemented thoughtfully, AI can reduce expenses and streamline diverse workflows. BSI offers a tailored solution that caters to your specific challenges, supported by a dedicated team and state-of-the-art AI technology. With BSI AI, you can easily develop and deploy machine learning workflows with a single click, removing the necessity for any coding skills. Moreover, marketing teams can easily perform minor modifications independently, and the visual layout of machine learning workflows fosters collaboration among marketing professionals and data analysts. This collaboration ultimately results in more successful campaigns. By harnessing the strengths of both teams, businesses can adopt a more agile strategy in meeting the evolving demands of consumers. This collective effort not only enhances productivity but also drives innovation in marketing practices.

Media

Media

Integrations Supported

JustRelate CRM

Integrations Supported

API Availability

API Availability

Pricing Information

on request

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

JustRelate Group

Date Founded

1989

Company Location

Germany

Company Website

www.justrelate.com/de/justrelate-marketing-automation

Company Facts

Organization Name

BSI Business Systems Integration AG

Date Founded

1996

Company Location

Austria

Company Website

www.bsi-software.com/en/artificial-intelligence

Categories and Features

Email Marketing

Not specified

Marketing Automation

Not specified

Categories and Features

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