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What is Lative?

Lative functions as an all-encompassing platform for revenue forecasting, strategic planning, and monitoring execution, aimed at fostering efficient and profitable growth. By merging high-level objectives with operational data from the ground level, it enhances the quality of investment decisions and helps you achieve your goals with greater efficiency. Instantaneous assessments of sales performance and return on investment provide the information you need to make strategic choices that stimulate growth. The platform synchronizes your overarching revenue strategies with granular operational insights, creating a cohesive and comprehensive view of your sales operations. Additionally, it allows you to identify emerging gaps and utilize AI to analyze various hypothetical scenarios, thus ensuring that you consistently achieve your sales targets. This solution guarantees quick value realization through seamless connectivity and integration, and its capability to consolidate data from more than 150 sources results in a dependable single source of truth. In addition, it offers accurate and timely revenue insights, facilitating agile decision-making that can adapt to the ever-evolving business environment, thereby securing ongoing success and flexibility in your growth approach. Ultimately, Lative empowers organizations to navigate complex challenges and seize opportunities in the competitive marketplace.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
BoostUp
HubSpot CRM
HubSpot Customer Platform
Microsoft Excel
NetSuite
Performio
Sage Accounting
Salesforce
Snowflake
Workday Financial Management

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

$10,000 per year
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Lative

Company Location

Ireland

Company Website

lative.io

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Revenue Operations

Not specified

Sales Planning

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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