Mixpanel
5.0 out of 5 starsMatomo
5.0 out of 5 starsRatings and Reviews 8 Ratings
Ratings and Reviews 2 Ratings
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What is Mixpanel?
Mixpanel aims to foster innovation across various sectors. Beyond being a mere company, it provides essential services to enterprises, enabling them to leverage its engagement and analytics platform to gain insights into user interactions, conversions, retention, and engagement in real-time across web, mobile, and smart devices. This valuable data empowers businesses to enhance their products and overall operations. With a client base exceeding 26,000 companies globally, Mixpanel caters to a diverse range of industries, counting notable names like Samsung, Twitter, and BMW among its clientele. The company's headquarters are located in San Francisco, while it also maintains offices in several key cities, including New York City, Seattle, Austin, London, Paris, Barcelona, and Singapore, demonstrating its international reach and commitment to supporting innovation worldwide.
What is Matomo?
Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices.
Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data.
This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.
Integrations Supported
AccessOwl
Activepieces
Convert Experiences
Data Virtuality
DataUnlocker
ElectroNeek
GrowthBook
Kameleoon
Leo
Letlink
Integrations Supported
AccessOwl
Activepieces
Convert Experiences
Data Virtuality
DataUnlocker
ElectroNeek
GrowthBook
Kameleoon
Leo
Letlink
API Availability
API Availability
Pricing Information
$89 per month
Free Version
Free Trial Offered?
Pricing Information
$23 per month
Free for on-premise use
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Mixpanel
Date Founded
2009
Company Location
United States
Company Website
mixpanel.com
Company Facts
Organization Name
Matomo
Date Founded
2007
Company Location
New Zealand
Company Website
matomo.org
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
Conversion Tracking
Not specified
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Feedback Collection
Video Content
Customer Journey Mapping Tools
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Customer Retention
Not specified
Data Analysis
Data Visualization
High Volume Processing
Predictive Analytics
Digital Analytics
Not specified
eCommerce Analytics
Not specified
eCommerce Tools
Not specified
Machine Learning
ML Algorithm Library
Model Training
Predictive Modeling
Statistical / Mathematical Tools
Visualization
Marketing Analytics
A/B Testing
Campaign Management
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics
Mobile App Analytics
A/B Testing
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Predictive Analytics
AI / Machine Learning
Product Analytics
Not specified
Product Management
Collaboration
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Resource Management
Web Analytics
Goal Tracking
User Interaction Tracking
Website Optimization Tools
Performance Metrics
Problem Area Alerts
Categories and Features
AB Testing
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling
Business Intelligence
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics
Content Analytics
Not specified
Digital Analytics
Not specified
Heatmap
Website Analytics
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Website Optimization Tools
Performance Metrics