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What is MoData?

MoData serves as an automated business intelligence platform tailored for rapidly expanding companies aiming for growth. It offers a user-friendly visualization and delivers comprehensive insights into the sales team's historical performance, current status, future outlook, and potential opportunities. This enables quick access to essential information, empowering you to make informed and timely decisions. Considered the premier BI solution for small and medium-sized businesses, MoData is conveniently available as a ready-to-use package. Additionally, its seamless integration enhances efficiency and reduces setup time for users.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Microsoft 365
Outreach
Constant Contact
Eloqua
Gainsight
Gmail
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Mailchimp
Pipedrive
SAP SuccessFactors
Salesforce

Integrations Supported

Microsoft 365
Outreach
Google Workspace
Okta
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

MoData

Date Founded

2015

Company Location

United States

Company Website

www.mo-data.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Visual Analytics
Widgets

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Forecasting
Marketing Reports
Report Export
Sales Reports
Scheduled / Automated Reports

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Forecasting

Correlation Analysis
Dashboard
Dynamic Modeling
Exception Reporting
Graphical Data Presentation
Modeling & Simulation
Performance Metrics
Sales Trend Analysis
Statistical Analysis

Sales Tracking

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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