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What is Vector?

Vector is an AI-powered account-based marketing platform that helps B2B organizations identify individual buyers, understand account engagement, and coordinate targeted marketing and sales activities. The software combines contact-level intent intelligence, predictive account scoring, audience activation, and revenue attribution within a centralized go-to-market platform. Its Signal Library collects more than 30 types of buying signals, including website visits, third-party research activity, LinkedIn engagement, marketing interactions, job changes, CRM updates, call recordings, and advertising engagement. Vector's website identification capabilities help businesses recognize companies and identifiable individuals visiting their websites while connecting browsing activity to broader customer engagement records. Its AI-powered scoring system evaluates available signals to classify tracked accounts into six buying stages based on engagement, purchasing interest, and progression through the sales process. The platform provides transparent explanations of account classifications, allowing users to review the specific interactions and contacts contributing to each assessment. Account Journeys combines buying group enrichment, role detection, and engagement visualization to identify decision-makers, economic buyers, champions, and other stakeholders involved in purchasing decisions. Marketing teams can build segmented audiences and activate contact-level advertising campaigns through supported channels, including LinkedIn and Meta, while coordinating additional engagement through events, gifting programs, and sales outreach. Real-time sales notifications alert representatives to relevant developments such as job changes, prospect engagement, and account activity, providing context for timely follow-up.

What is Influ2?

Influ2 is a contact-level ABM platform built around a simple reality traditional account-based marketing tools ignore: people make decisions, not accounts. Legacy ABM software stops at the account level and nameless personas, leaving go-to-market teams guessing who is actually interested. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the contact level across the entire buying journey. With Influ2’s contact-level advertising, teams define who to reach using sales activity, pipeline stages, and CRM data to align with sales priorities. Deliver ads to specific decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and know exactly who saw or engaged with each message. Every impression and click is tied to a named person, without relying on cookies, IP targeting, or form fills, and in compliance with CCPA and GDPR. Influ2 also brings contact-level intent into the mix. Marketing and Sales can see which buyers are researching relevant topics through search behavior, content consumption, social activity, and ad engagement. These signals are shown with context and can be pushed directly into sales workflows so reps know who to prioritize and what to say. In addition to targeting and intent, Influ2 enables contact-level buyer journeys. Marketing controls which ads are shown based on each person’s engagement and sales stage, so buying group members see content that reflects where they are in the decision process. Instead of vague attribution models, Influ2 reporting shows how contact-level engagements influence pipeline, sales conversion rates, and closed revenue, helping Marketing and Sales stay aligned. Enterprises and mid-market companies worldwide use Influ2 to bring ABM to the contact level across pipeline generation, acceleration, retention, and expansion. Influ2 is built for how B2B buying actually happens.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Outreach
Salesforce
Apollo
Docusign
HockeyStack
Instagram Ads
Jira
LinkedIn Ads
Meta Ads
Meta Ads Manager
Model Context Protocol (MCP)
Salesloft
Slack
Zapier

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Outreach
Salesforce
Pipedrive
Salesforce Marketing Cloud Account Engagement
Tapistro

API Availability

API Availability

Pricing Information

$399 per month
Growth:

$1500 per month (paid annually)

Custom Intent Topics: $100/month per topic

Email Enrichment: $199/month
Free Version

Pricing Information

Our pricing is based on the number of people targeted by a client.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Vector.co

Date Founded

2022

Company Location

United States

Company Website

www.vector.co

Company Facts

Organization Name

Influ2

Date Founded

2017

Company Location

United States

Company Website

www.influ2.com

Categories and Features

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Ad Management

Not specified

Advertising

Not specified

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Prospecting Tools
Visitor Identification

Lead Nurturing

Campaign Management
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization

Marketing

Not specified

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Website Personalization

Social Media Marketing

Analytics
Contact Management
Customer Targeting
Multi-Account Management

Video Advertising

Not specified

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