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What is MailerLite?

Expand your business reach with MailerLite’s efficient and adaptable email marketing solution.

Utilize our intuitive drag-and-drop builders or modify existing templates to craft polished newsletters, landing pages, and websites. Engage your audience and cultivate connections through innovative tools such as intelligent pop-ups, sophisticated automations, and surveys, among others. Enhance sales through e-commerce collaborations or by marketing digital products. Additionally, evaluate your success with comprehensive performance analytics.

Sign up for your Forever Free account today and take advantage of our top-rated customer support available around the clock. Furthermore, you'll discover that our user-friendly platform makes it easy to implement and manage your marketing strategies effectively.

Pricing

Price Starts At:
$10.00/month
Price Overview:
For up to 1000 subscribers - FREE
Free Version:
Free Version available.
Free Trial Offered?:
Yes

Screenshots and Video

Company Facts

Company Name:
MailerLite
Date Founded:
2005
Company Website:
www.mailerlite.com
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Product Details

Deployment
SaaS
iPhone
iPad
Training Options
Documentation Hub
Webinars
Support
24 Hour Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

MailerLite Categories and Features

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Website Builder Software

Auto Update
Content Import / Export
Drag & Drop
Invoices
Landing Pages / Web Forms
Newsletter Management
Online Booking
Online Store Builder
Pre-built Templates
Real Time Editing
SEO
Survey Builder
White Label

Landing Page Builder

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

More MailerLite Categories

  • Reviewer Name: Tarra T.
    Position: Owner
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Simplicity at it's Best

    Date: Feb 23 2022
    Summary

    Their support team is helpful. Very quick, knowledgeable even at different times of the day. They also tell you the answers directly ( they do not referring you to different links as guides to read up ) so you can solve the issue at hand.

    Positive

    Love the simplicity of this app. Well thought out, the team at MailerLite have put much thought into what is truly essential for a mailing app at a great price point.

    Was using Active Campaign and Mailchimp and Klaviyo- they feel clunky and are much pricier than what MailerLite offers, still permitting automation, and ease of use for non-coders and is very intuitive, fast and reliable.

    Negative

    I only wish there was a solution to link my students on Teachable through Zapier into MailerLite's Groups automatically - without much setup. But apart from that, I am really happy with the decision to move over!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Life Coach
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    So easy to use...even for a beginner!

    Updated: Feb 21 2022
    Summary

    I absolutely love it! So excited someone told me about MailerLite! I will definitely recommend it to my friends.

    Positive

    I love how easy it is to understand and to use MailerLite. I have used other email marketing platforms and was so confused with what to do and what certain words meant. MailerLite makes it so easy to understand...with definitions right there explaining what they mean! I love it!

    Negative

    I haven't found any, yet! MailerLite has been super easy to use.

    Read More...
  • Reviewer Name: Karen B.
    Position: The person in charge
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    I love MailerLite. It's simple, smart, and streamlined.

    Updated: Feb 22 2022
    Summary

    I'm extremely happy and will never leave unless something terrible happens. I love MailerLite. It's the best business decision I've made in a long time.

    Positive

    I spent seven years slogging away with the monkey email site and I am so glad I switched to MailerLite. I am a one-person business, so I don't have time to waste navigating a system that's not intuitive. MailerLite is intuitive. Whenever I wonder if there's a certain feature, there is. And the cost can't be beat. I cut my email costs in half.

    Negative

    I honestly can't think of a single thing I don't like.

    Read More...
  • Reviewer Name: Kate E.
    Position: Business Owner
    Has used product for: 1-2 Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Cannot Say Enough!

    Date: Feb 18 2022
    Summary

    Overall MailerLite is fantastic. It makes me look forward to crafting emails and seeing the results.

    Positive

    I find it super ease to use and what has stood out to me most if that support is extremely responsive and helpful. I switched from Mailchimp and am so happy I did.

    Negative

    I honestly can't really think of any! No complaints!

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    t's a joy to hear that using MailerLite makes you look forward to creating emails. Thanks for sharing your experience, Kate.
  • Reviewer Name: A Verified Reviewer
    Position: CEO
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Highly Recommended

    Date: Feb 19 2022
    Summary

    I absolutely love MailerLite. It is a great email service. I love the features including the analytics as well as how user friendly it is.

    Positive

    This is by far the best email system I have ever used. It is user friendly and have amazing features and great support. it is worth the price.

    Negative

    You will have to get use to scheduling your emails in military time.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Welcome to our community - super glad to have you with us!
  • Reviewer Name: Élodie G.
    Position: Author
    Has used product for: 6-12 Months
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easy to Use

    Date: Feb 20 2022
    Summary

    Easy, fast, and so far affordable, recommend to all my friends! You guys even helped me get set up on my website so I can send newsletters- just really nice folks!

    Positive

    Love how easy it is to use, love that I can see who subscribes, unsubscribes, create different groups so I can send different messages to different subscribers- it's great!

    Negative

    None, it's fine as it is and I don't know enough about newsletters to make a suggestion.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    That is so great to hear about your website up and running, Elodie. Thank you so much for this review. - Lay
  • Reviewer Name: Nerina D.
    Position: Selfemployed
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Iam happy and succesfull with MailerLite

    Updated: Feb 18 2022
    Summary

    I feel very comfortable with MailerLite. I can do all actions which I need in the best possible way, very easy and with a responsive answers from MailerLite stuff. They are kind and polite. I have a confidence in MailerLite and I am happy to be a part as customer. Also price is normal for a long term cooperation.

    Positive

    MailerLite is very transparent and easy and very kind for user. It has nothing too much and nothing too less. It works without any complications. Very kind team sharing answers to my questions at the very first beginning and they are responsive. It is easy to follow new subscribers and their clicks, much better than in Mailchimp. They don't have a list of emails and number of sent campaigns to each and numbers of opens and clicks. That really helps a lot in building a responsive and big e-mail list. It is easy to change from one list to another when needed, great. Deleted or unsubscribed e-mail can come back, perfect! And charged are only active e-mails, fair. And much more...

    Negative

    It is a little bit slow when opening a new page. Only a little bit, it is ok. I can never see a list of e-mails only from a main list, only together with all other lists. At some moments I would like to filter them our (all other lists) and go through e-mails only in main, basic list, to which all others are connected.

    Read More...
    1 user found this review useful.
    Official MailerLite Response
    Date: Feb 21 2022
    Thank you for giving us a chance and for sharing our experience with us. We truly appreciate it, Nerina. - Lay
  • Reviewer Name: A Verified Reviewer
    Position: Business owner
    Has used product for: 6-12 Months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect mailing tool!

    Date: Feb 20 2022
    Summary

    Perfect application, very easy to use and lots of useful functionalities. The prices are reasonable and there's 24/7 awesome support available!

    Positive

    A very easy-to-use mailing application that allows you to completely build your own newsletter, using drag-and-drop functionality. There hasn't been any case of someone being unable to view your layouts and colors. Every client is able to see your templates. You can divide your subscribers list in groups and segments.

    Negative

    Our (custom made) CMS has its own email templates for order confirmations and account registry emails. It would be perfect if there was an easy way to copy your beautiful MailerLite email template to use in your own CMS, because in most cases you would like all your company emails to use the same template and match with the brand designs. For now you'd have to stick to any browsers developer tools (code inspector) to copy the email template from your browser. In most cases it's an absolute pain to get the template to show the same design elsewhere.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position:
    Has used product for: 1-2 Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    10x better than Mailchimp and cheaper!!

    Date: Feb 18 2022
    Summary

    Brilliant experience from live chat through to the ease of making landing pages, forms and campaigns even for someone with zero experience.

    Positive

    10x better than Mailchimp.
    Value for money.
    Live chat support is always brilliant.
    10x better than Mailchimp.
    Value for money.
    Live chat support is always brilliant.

    Negative

    None very easy to use so no issues, I've had some bugs happen but live chat are very quick to figure out why (usually it's user error and its fixed in couple of minutes).

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Artist/Creator
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Love this ESP!

    Date: Feb 21 2022
    Summary

    Overall, I'm very satisfied with this service and highly recommend ML to my friends and connections.

    Positive

    MailerLite is brimming with great features that I would have to pay extra for with my previous esp. The design is very intuitive and easy to use. If I do run into a problem, their support team is quick to respond. I often go to the MailerLite YouTube videos to learn more about features I may not be familiar with.

    Negative

    When I first started using the service, I was a bit overwhelmed by all the features and information. A graphic layout depicting how all the parts relate to each other would be helpful (I'm a visual learner!).

    Read More...
  • Reviewer Name: Jack H.
    Position: Managing Partner
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Better than MailChimp

    Date: Feb 21 2022
    Summary

    Overall I am very happy. I left Mailchimp because they decided that politics were more important than delivering a quality product. I chose MailerLite and have been delighted because - aside from the fact that they aren't woke - the product is actually better.

    Positive

    Really good drag & drop editing tool. Fairly straightforward automation. Integrations (both loose & tight) with tools like Zapier available. Pretty decent though not awesome reporting. All the basic email types you want - regular, split-test, segments, groups, autoresend.

    Negative

    I would like to have some tools to do aggregated analysis of groups of emails, campaigns, groups of campaigns. That'd be a nice improvement.

    Read More...
  • Reviewer Name: Warren M.
    Position: Owner
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best email client hands down

    Date: Feb 20 2022
    Summary

    I am the web designer for a number of customers, with a strong background in mass mailing. I have worked with most of the email services out there, and MailerLite is by far the best of them all. Best because they all have similar features when it comes sending email, but MailerLite is the most fairly priced and has the best deliverability, from my experience. It also integrates with Elementor and most of the other site builders. I have been creating HTML email for 7 years, including building with Photoshop slices, and MailerLite is my choice.

    Positive

    Personalized support. I migrated a client's 2,000 strong mailing list to MailerLite and they reached out to me the same day to confirm where the list came from. With MailerLite the same mailing list had a significantly higher open rate for the same list as did our previous service. Also integrates with Elementor.

    Negative

    I don't know what to say here because there is nothing I don't like about MailerLite.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    That's an incredible work experience you got there, Warren. Thank you for taking the time to write this little piece of review for us. Very much appreciated it. - Lay
  • Reviewer Name: Juan M.
    Position: Founder
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great email marketing tool

    Date: Feb 22 2022
    Summary

    It's a great tool for people with almost no background in this field. Easy to use and highly convenient.

    Positive

    Ease of use.
    Nice user interface.
    Excellent customer support.
    They send emails with nice tips.
    Very convenient alternative for small operations like mine.

    Negative

    HTML features in certain blocks are not available.

    Read More...
  • Reviewer Name: Krista L.
    Position: Author
    Has used product for: Less than 6 months
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Easiest to use

    Date: Mar 02 2022
    Summary

    MailerLite provides an easy to use platform that creates beautiful, professional-looking emails. However, its less generous free trial means you'll be paying right away or looking for a different platform, which is an incredible hassle.

    Positive

    MailerLite is by far the easiest of the newsletter providers to use. You can set up automations, create landing pages, and sort your subscribers into groups fairly easily. It also makes really beautiful emails that look polished. I say this after having tried both Mailchimp and ConvertKit.

    Negative

    MailerLite's free trial is less generous than other providers. It only allows you 1000 unique subscribers. As an author using a giveaway for sign ups, a lot of the people who sign up to my list end up never opening another email. Yet that dead weight still counts at MailerLite, which means it'd difficult to get a decent newsletter started on their trial.

    Read More...
  • Reviewer Name: Jennifer L.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    MailerLite is amazing!

    Date: Feb 21 2022
    Summary

    MailerLite is FANTASTIC, they have everything you need and they're perfect for bloggers. Would 100% recommend.

    Positive

    They offer everything I need and a ton more at a price I can afford. And when I get stuck, their customer service is EXCEPTIONAL and quick. This is the best investment I've made in my business.

    Negative

    It takes me a while to get used to new features and the learning curve slows me down.

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Thanks
    Has used product for: Less than 6 months
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Great product

    Date: Feb 20 2022
    Summary

    I love it. It is easy to use, user friendly. Customer service is quick to respond and knows what they are doing.

    Positive

    I chose MailerLite because they were only email service that provided certain WooCommerce features that others didn't have.
    They have awesome customer service.
    Email editor is easy to use and makes beautiful emails effortlessly.

    Negative

    It would be awesome to have tagging system or maybe not. I am using groups instead.
    Don't see cons at the moment.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Thanks a bunch! We would love to get a testimonial of you about WooCommerce. Always great to understand what our users want. Feel free to get in touch with community@mailerlite.com if you want to have a chat about it!
  • Reviewer Name: A Verified Reviewer
    Position: Advisor
    Has used product for: 6-12 Months
    Uses the product: Daily
    Org Size (# of Employees): 26 - 99
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Excellent email service ever MailerLite

    Date: Mar 04 2022
    Summary

    I love the option that it gives you to schedule the emailers to my customers, giving you the opportunity to set their preferred time as well. It's been a game-changer.

    Positive

    I really like the fact that this is an entirely computer-operated system which is very user-friendly. I like the design of this mailer (HTML, templates, drag and drop, etc)

    Negative

    So far so good, there is nothing I have not liked about this. Every time I pay for the service I know I'm making the best choice.

    Read More...
  • Reviewer Name: Leah S.
    Position: Natural Health Coach
    Has used product for: 2+ Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Perfect service

    Date: Feb 18 2022
    Summary

    This is a perfect solution for my business, very easy to use, reliable delivery, very cost effective and never had an issue with them, highly recommend MailerLite!!!

    Positive

    Easy to use.
    Cost effective.
    Good layout.
    Great features.
    Great analytics.
    Reliable delivery.
    Even the free option is great.

    Negative

    I can't really think of anything I don't like about the service.

    Read More...
    Official MailerLite Response
    Date: Feb 21 2022
    Thanks a bunch for the recommendation, Leah! It's truly appreciate it.
  • Reviewer Name: Michelle R.
    Position: Owner
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Best Customer Support

    Date: Feb 23 2022
    Summary

    I've used a few others over the last 10 years, but MailerLite is by far the best choice for my business!

    Positive

    I love that MailerLite is super easy to use, and when I get stuck, they are so easy to reach and help me fix any problems I have. There are a ton of great features and automation is very easy.

    Negative

    Sometimes there are steps in automation that don't make sense to me, like adding extra time. But even then, support always helps me out!

    Read More...
  • Reviewer Name: Jackie R.
    Position: CEO
    Has used product for: 2+ Years
    Uses the product: Weekly
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Love MailerLite!

    Date: Feb 22 2022
    Summary

    I highly recommend MailerLite for any business. I've worked in other systems that are nowhere near as user friendly and do not deliver the pristine look that MailerLite does. The ability to run my web forms and pop ups from here is also a personal favorite. The automations are simple to establish, even for those who have never used an email list system before.

    Positive

    This system is super user friendly. It's easy to pick up, create, adjust, and explore. I appreciate the stats, too. Plus, the look of the emails are always stunning and make an impact in the inbox.

    Negative

    Nothing so far. Honestly, I'm a huge fan. I've been able to work within other systems for clients and it takes twice as long (if not more) to do anything.

    Read More...
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