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What is Pega Marketing?

Instead of concentrating on broad, generic offers, prioritize personalized, one-on-one marketing during your engagements with current clients. Pega's next-best-action framework evaluates multiple elements, including sales, service, risk, retention, and operational priorities in real-time, to enhance your messaging. This approach enables marketers to more accurately identify customers with growth potential. By employing Pega's next-best-action tactics, you can ensure that every customer receives the most suitable action aimed at expanding your bank’s share of wallet. However, effective next-best-action strategies rely not only on internal customer data and transaction records but also on the incorporation of real-time information from widely-used platforms like Hadoop, Cassandra, and Equifax. This integration allows for a deeper and more nuanced understanding of each customer, significantly enhancing your decision-making capabilities in customer interactions. Ultimately, utilizing these enriched data streams can lead to stronger relationships and improved customer loyalty, which are vital for long-term success.

What is 360 SMS APP?

360 SMS App is a 100% Salesforce- and Zoho-native, AI-powered digital engagement platform that helps businesses connect, converse, and convert across 15+ messaging channels—without leaving Salesforce. Trusted by 3,000+ businesses across 100+ countries, it’s been a proven name for 10+ years and maintains a 4.98/5 rating on Salesforce AppExchange. Unify every customer conversation in one Salesforce interface—SMS plus WhatsApp, WeChat, LINE, Viber, Kakao, Zalo, and more. Teams can run true two-way messaging from Salesforce records, so sellers, marketers, and service reps never lose context. Every interaction is automatically captured and logged against Leads, Contacts, Accounts, Cases, Opportunities, and custom objects, creating a complete communication timeline that supports faster follow-ups, better handoffs, and cleaner reporting. Automation is at the core. Launch quickly with no-code tools for recurring messages, auto-replies, surveys, and drip campaigns. For more complex workflows, scale with Salesforce Flows, APIs, and integrations—trigger messages from record updates, stage changes, case milestones, or time-based events. This flexibility helps teams expand engagement without relying on developers for every new use case. AI and AI Agents improve productivity and outcomes at every stage of the journey. Use real-time language translation to respond instantly in a customer’s preferred language. AI-suggested replies help agents answer faster and more accurately, while message refinement and template quality scoring keep outreach clear, consistent, and compliant. Conversation intelligence delivers summaries, sentiment signals, key takeaways, and next-best-action recommendations, helping teams continuously optimize engagement. AI chatbots extend automation 24/7 by handling FAQs, qualifying leads, booking meetings, capturing structured data, and routing conversations to the right queue when human attention is needed—so response times stay low even after hour

Media

Media

Integrations Supported

AWS Marketplace
Aprimo
CRMJIO
Salesforce
Zoho CRM

Integrations Supported

AWS Marketplace
Aprimo
CRMJIO
Salesforce
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$20 or $7 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pegasystems

Date Founded

1983

Company Location

United States

Company Website

www.pega.com

Company Facts

Organization Name

360 SMS APP

Date Founded

2012

Company Location

United States

Company Website

360smsapp.com

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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