Sequenz vs. Apollo

Apollo

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What is Sequenz?

Sequenz is an innovative cloud-based platform tailored for B2B sales teams, leveraging artificial intelligence to enhance outbound prospecting efforts through channels like email, LinkedIn, and WhatsApp. Users can seamlessly import leads from a variety of sources, including HubSpot, Pipedrive, CSV files, and Google Sheets, while also crafting customized multichannel outreach sequences that can intelligently bypass channels where leads are unreachable. The platform supports email communication via the user's Gmail or Outlook accounts, facilitates LinkedIn interactions through a connected account, and enables WhatsApp messaging using the business's own number. All responses are securely stored in an organized inbox, paired with AI-generated reply suggestions for effortless review. Furthermore, Sequenz integrates with CRM activities, tracks reply metrics, and allows for A/B testing to refine qualifying strategies. For users seeking to further enhance their experience, Scale provides an AI Calling feature, while the Enterprise plan grants access to an API and a dedicated MCP server for Claude or Cursor. Teams can take advantage of a 14-day trial that doesn't require a credit card, making it an appealing choice for those aiming to improve their sales processes significantly. This user-friendly platform is designed to help sales teams work more efficiently and effectively in today’s fast-paced business environment.

What is Apollo?

Apollo is a unified AI sales platform designed to support prospecting, outbound engagement, inbound conversion, data enrichment, and deal execution across the revenue lifecycle. The platform is built around Apollo Data, a large B2B information network containing company and professional contact information used for targeting, research, and enrichment. Sales teams can search for prospects using advanced criteria, access verified contact details, build account lists, and prioritize potential buyers based on fit and intent signals. Multichannel engagement tools support automated email sequences, calling, follow-ups, task management, meeting scheduling, and workflow automation. Email deliverability features provide guardrails intended to help teams manage outbound sending practices and protect campaign performance. For inbound sales, Apollo can identify website visitors, capture and qualify leads, enrich incoming data, and route prospects to the appropriate sales representatives. Data enrichment tools can fill missing fields, refresh existing CRM records, and help maintain more accurate company and contact information across the sales stack. Deal execution capabilities include call recording, conversation intelligence, meeting preparation, follow-up assistance, sales coaching, pipeline management, and performance analytics. Apollo’s AI Assistant helps automate prospect research, messaging, prioritization, and other time-consuming sales activities, while Apollo MCP can extend selected platform capabilities into compatible AI environments. The platform also provides integrations, APIs, a Chrome extension, lead scoring, dialer functionality, reporting, and workflow tools that can replace several separate sales applications. Apollo is designed for sales development representatives, account executives, marketing teams, revenue operations professionals, sales leaders, and founders that want a connected platform for building pipeline and managing revenue activity.

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Integrations Supported

Claude

Cursor

Gmail

HubSpot CRM

Microsoft Outlook

Model Context Protocol (MCP)

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Integrations Supported

Claude

Cursor

Gmail

HubSpot CRM

Microsoft Outlook

Model Context Protocol (MCP)

Adobe Marketo Engage

Default

Google Chrome

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API Availability

Has API

API Availability

Has API

Pricing Information

€49/seat/month

Starter costs €49/seat/month with monthly billing or €39/seat/month on annual billing. Growth costs €69/seat/month with monthly billing or €55/seat/month on annual billing. Scale costs €99/seat/month with monthly billing or €79/seat/month on annual billing. Prices are in EUR, exclude VAT, and are per seat. Enterprise pricing is custom and billed annually. Plans include a 14-day trial for one user with no card required. CRM sync and WhatsApp are available on Growth and higher plans. Scale offers AI Calling as an add-on. Additional Scale agency workspaces cost €49/month each; Enterprise includes unlimited workspaces. Meta charges WhatsApp conversation fees directly.

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