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What is Terminus?

We empower outstanding Go-to-Market teamsâ„¢ to transform how your business generates revenue. Terminus is specifically crafted for sales and marketing professionals who focus on revenue growth instead of just acquiring leads. Central to Terminus is our Data Studio, which allows you to seamlessly pinpoint and prioritize the best targets by leveraging firmographic, intent, engagement, psychographic, and relationship data. With Terminus, you can deliver customized messages to the right audiences, no matter where they are located. The platform enables you to create cohesive experiences across multiple channels, including display ads, social media, chat, email, and personalized web interactions. By effortlessly aggregating all your account information, Terminus keeps your go-to-market teams aligned from the first touchpoint to renewal and expansion. It proactively alerts sales teams about essential engagements, consolidates account information, and improves pipeline forecasting, which accelerates growth opportunities. In doing so, your organization can adopt a more efficient and streamlined strategy for driving revenue. Ultimately, the combination of these features allows your teams to work smarter and achieve even greater results.

What is GoodFit?

GoodFit is an advanced data platform designed to improve go-to-market strategies by providing commercial teams with the necessary tools and insights to effectively identify, prioritize, and engage their ideal customers. The platform facilitates market and account analysis, enhances these accounts with tailored data points, and allows for the assessment or ranking of accounts according to their buying potential, thereby highlighting "high-potential" leads. By harnessing unique market data, proprietary performance metrics, and customizable features, GoodFit enables teams to implement both human-driven and automated go-to-market strategies—ranging from identifying target accounts to launching outreach campaigns—while also reducing customer acquisition costs through data-informed insights. In addition, it presents a unified view that helps revenue and marketing teams grasp their addressable market, strategically prioritize their outreach activities, and craft highly relevant messaging on a broader scale. This holistic methodology not only boosts operational efficiency but also significantly improves engagement with prospective customers, ultimately leading to higher conversion rates. As a result, organizations can expect a more streamlined approach that aligns their efforts with the needs of their target audience.

Media

Media

Integrations Supported

LinkedIn
Salesforce
Adobe Marketo Engage
Crossbeam
Desktop.com
Gmail
HubSpot Marketing Hub
Microsoft Dynamics 365
Microsoft Outlook
Uberflip

Integrations Supported

LinkedIn
Salesforce
ClickUp
Google Sheets
Merge
Microsoft Excel
Outreach
Personio
Salesloft
Slack
ZoomInfo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Terminus Software

Date Founded

2014

Company Location

United States

Company Website

terminus.com

Company Facts

Organization Name

GoodFit

Date Founded

2020

Company Location

United Kingdom

Company Website

www.goodfit.io

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Target Account Identification

Email Signature

Auto Update
Campaign Specific Signature
Content Creation
Image Management
Legal Disclaimer
Signature Management
Social Media
Templates

Go-To-Market

Not specified

Live Chat

Not specified

Market Intelligence

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

Personalization

A/B Testing
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Experience Management
Website Personalization

Sales Intelligence

CRM Integration

Categories and Features

Data Enrichment

Not specified

Go-To-Market

Not specified

Sales Intelligence

Not specified

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