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What is Terminus?

We empower outstanding Go-to-Market teamsâ„¢ to transform how your business generates revenue. Terminus is specifically crafted for sales and marketing professionals who focus on revenue growth instead of just acquiring leads. Central to Terminus is our Data Studio, which allows you to seamlessly pinpoint and prioritize the best targets by leveraging firmographic, intent, engagement, psychographic, and relationship data. With Terminus, you can deliver customized messages to the right audiences, no matter where they are located. The platform enables you to create cohesive experiences across multiple channels, including display ads, social media, chat, email, and personalized web interactions. By effortlessly aggregating all your account information, Terminus keeps your go-to-market teams aligned from the first touchpoint to renewal and expansion. It proactively alerts sales teams about essential engagements, consolidates account information, and improves pipeline forecasting, which accelerates growth opportunities. In doing so, your organization can adopt a more efficient and streamlined strategy for driving revenue. Ultimately, the combination of these features allows your teams to work smarter and achieve even greater results.

What is Madison Logic?

ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Marketo Engage
Allego
Bombora
Crossbeam
Desktop.com
G2 Buyer Intent
Gmail
Google Analytics
HubSpot Marketing Hub
IntentData.io
LinkedIn
Microsoft Dynamics 365
Microsoft Outlook
PathFactory
Reachdesk
Salesforce Marketing Cloud Account Engagement
Uberflip

Integrations Supported

Octane11

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Terminus Software

Date Founded

2014

Company Location

United States

Company Website

terminus.com

Company Facts

Organization Name

Madison Logic

Date Founded

2004

Company Location

United States

Company Website

www.madisonlogic.com/ml-platform/

Categories and Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Target Account Identification

Email Signature

Auto Update
Campaign Specific Signature
Content Creation
Image Management
Legal Disclaimer
Signature Management
Social Media
Templates

Go-To-Market

Not specified

Live Chat

Not specified

Market Intelligence

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

Personalization

A/B Testing
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Experience Management
Website Personalization

Sales Intelligence

CRM Integration

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Intent Data

Technographic Data

Not specified

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