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What is mGage?

Mobile messaging has become a critical channel that captures widespread attention. Text messaging stands out as the most efficient and rapid method of mobile communication, achieving an impressive 98 percent open rate and an average response time of merely 90 seconds. By leveraging Communicate Pro, our cloud-based, enterprise-level campaign management tool, businesses can effectively oversee their messaging initiatives through a mix of SMS, MMS, Push, or OTT. Our robust APIs facilitate the seamless integration of messaging functionalities within existing systems and applications. Notably, 74% of mobile marketers deem SMS to be "highly effective" when incorporated into a holistic mobile marketing strategy, contrasting with only 50% who hold this view when SMS is used in isolation. Creating and developing custom mobile experiences enables businesses to engage both new and repeat customers more effectively. Moreover, utilizing messaging can significantly boost customer satisfaction while lowering operational expenses by promptly addressing inquiries, directing questions to the right channels, and providing timely transactional updates. This ultimately fosters a more efficient communication process. Consequently, investing in mobile messaging transcends being merely a strategic decision; it has become an essential requirement in the ever-evolving digital landscape. Embracing this approach positions businesses to thrive in a competitive market.

What is WebEngage?

WebEngage stands out as a premier marketing automation platform designed specifically for businesses-to-consumer (B2C) companies, enabling them to enhance user retention and boost their revenue streams. This cloud-based solution is user-friendly and facilitates seamless management of communication across various channels. Companies can engage their customers through SMS, email, mobile push notifications, web push notifications, on-site alerts, or in-app messaging. Additionally, WebEngage supports cross-device tracking, real-time segmentation, and advanced data personalization. With its innovative Journey Designer, businesses can efficiently craft intricate lifecycle campaigns tailored to their audiences. Overall, WebEngage empowers B2C companies to optimize their marketing efforts and achieve greater customer engagement.

Media

Media

Integrations Supported

Integrations Supported

Bitium
Caxita
Digia Engage
Facebook
Freshpaint
HubSpot CRM
HubSpot Customer Platform
Interakt
Kaleyra
Mailchimp Transactional Email (Mandrill)
Meritto
Mtalkz
Refold
Segment
Shopify
Typof
Unifonic
Verloop.io
WhatsApp
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://webengage.com/pricing/

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

mGage

Date Founded

2009

Company Location

United States

Company Website

mgage.com

Company Facts

Organization Name

WebEngage

Date Founded

2011

Company Location

India

Company Website

webengage.com

Categories and Features

Mobile Marketing

Coupons
Push Notifications
Text Messaging
Text-to-Win

SMS Marketing

Not specified

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Transactional Email

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

WhatsApp Marketing

API
Alerts
Autoresponder
Bulk Messaging
Campaign Management
Contact Management
Multi-Language Support
Reporting / Analytics

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